Content Marketing Manager

As a Content Marketing Manager at Benchling, your key responsibilities will include collaborating with various teams like demand generation, PR, and product marketing to create powerful content. You'll manage the editorial calendar for our blog, conduct interviews with scientists and experts, and analyze content performance to refine our strategies. Your role will ensure that Benchling's narrative shines through across all marketing channels.

To qualify for the Content Marketing Manager role at Benchling, candidates should have at least 4 years of experience in a content role, preferably with a strong science background. Solid writing skills, the ability to simplify complex concepts, and familiarity with content management systems and analytics tools are essential. You should also demonstrate a results-driven mindset with a portfolio of engaging content.

Benchling is committed to the professional development of its employees, including the Content Marketing Manager. We offer a learning and development stipend, generous vacation policies, and a supportive work environment that encourages curiosity and growth. This ensures you have the resources and opportunities to enhance your skills and advance your career.

The work culture at Benchling is dynamic and collaborative, promoting a flexible hybrid work environment. As a Content Marketing Manager, you'll find support from various teams and an emphasis on communication and curiosity. We value diverse perspectives and encourage everyone to contribute their ideas, making your experience both fulfilling and enjoyable.

For the Content Marketing Manager position at Benchling, the expected salary range is $125,000 to $169,000, depending on your specific skills, experience, qualifications, and interview performance. We follow a market-based approach to compensation to ensure fairness and competitive pay.

In your answer, detail how you approach content strategy, from brainstorming topics to researching and writing. Highlight your focus on aligning content with marketing goals and how you collaborate with various teams for input and feedback. Emphasize the importance of analytics in guiding your content decisions.

Discuss the key metrics you track, such as engagement rates, lead generation, and conversions. Explain how you utilize tools like Google Analytics to assess performance and how this data informs future content strategies. Showcase your analytical mindset and commitment to continuous improvement.

Share specific examples of technical subjects you've tackled and how you made them accessible to a non-specialist audience. Highlight any experience you have with scientific writing, ensuring you convey your ability to distill complex ideas into relatable content, especially relevant for Benchling's audience.

Illustrate your openness to constructive criticism and how you seek feedback from peers, stakeholders, or subject matter experts. Discuss how you handle revisions and incorporate suggestions to enhance the quality and effectiveness of your content.

Explain the various methods you use to stay informed, such as following industry influencers, subscribing to relevant publications, or participating in webinars. Emphasize your proactive approach to keeping up-to-date with biotechnology and content marketing trends that align with Benchling's mission.

Present a brief overview of the campaign, including the goals, target audience, content types created, and metrics that indicated its success. Highlight your role in developing the campaign and any collaboration involved with other teams, demonstrating your strategic thinking and creativity.

Discuss your time management strategies, such as breaking down projects into tasks, setting deadlines, and using prioritization tools. Mention your ability to remain flexible and adjust priorities based on urgent needs or shifts in marketing strategies.

Share the content management systems you've worked with and any familiarity with social media platforms, email marketing tools, or analytics software. Illustrate your proficiency with both CMS and analytic tools, showcasing how you leverage these tools to optimize content delivery.

Speak about the importance of brand guidelines and how you adhere to them while creating content. Describe your process for understanding the company's voice and incorporating it seamlessly into your writing, ensuring consistency across all materials.

Articulate your genuine interest in biotech and how Benchling's mission resonates with you. Highlight specific reasons related to the company culture, team dynamics, or the impact you hope to make through your content creation efforts that make the role appealing to you.