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Market Analyst

We are seeking an experienced and highly analytical Senior Market Analyst to join our team. The Senior Market Analyst is a key strategic role responsible for leading advanced market research efforts, analyzing complex data sets, and delivering actionable insights that guide high-level decision-making. This position requires a deep understanding of market dynamics, competitive landscapes, and customer behaviors, coupled with the ability to forecast trends and identify opportunities. As a senior member of the team, this person will collaborate closely with senior leadership to develop the organization’s long-term strategy and market positioning.

Key Responsibilities:

Industry Analyst Relations:

  • Cultivate and manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC, Frost & Sullivan, etc.) to ensure the company’s presence in relevant reports, market evaluations, and vendor rankings.
  • Represent the company in formal briefings and inquiry sessions with industry analysts to influence their perception of the company, its products, and its market positioning.
  • Monitor analyst activities and publications to stay informed of industry trends, competitor evaluations, and key market developments.

Market Research & Analysis:

  • Conduct in-depth market research, including competitive analysis, market sizing, and trend identification, to support business strategy and product development.
  • Analyze customer behavior, market needs, and potential growth areas to inform strategic planning.
  • Provide regular reports, dashboards, and presentations to senior leadership with clear insights and actionable recommendations.

Strategic Insight Development:

  • Collaborate with cross-functional teams (e.g., Marketing, Sales, Product, and Strategy) to translate market insights into product and business strategies.
  • Prepare and deliver thought leadership materials and presentations that align with the company's objectives and market positioning.
  • Evaluate market entry strategies, growth opportunities, and potential risks.

Competitor and Industry Trend Monitoring:

  • Track and analyze competitor activities, product launches, and strategic moves within the industry.
  • Stay up to date on regulatory, technological, and economic trends that may impact the market landscape.
  • Provide insights into emerging market opportunities and potential disruptions in the industry.

Content Creation & Reporting:

  • Create high-quality market research reports, presentations, and white papers for internal stakeholders and external use.
  • Share actionable intelligence with relevant teams to inform go-to-market strategies and competitive positioning.
  • Maintain a repository of key industry reports, insights, and data for ongoing use across departments.

Collaboration with Leadership and Teams:

  • Work closely with senior executives to align market research with business objectives and corporate strategy.
  • Serve as the key point of contact for external industry analysts, and provide guidance on how the company can better engage with analyst firms.

Thought Leadership & Advocacy:

  • Establish the company as a thought leader by proactively engaging in discussions with analysts, attending relevant industry events, and contributing to the company’s reputation in the market.
  • Assist in defining company narratives that resonate with industry analysts, customers, and partners.

Success Criteria:

  • Strong analytical skills with the ability to process large sets of data and identify trends.
  • Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
  • Strong knowledge of market research methodologies, tools, and best practices.
  • Ability to manage relationships with multiple stakeholders, including external analysts and internal leadership.
  • Experience with market sizing, forecasting, and competitive analysis tools (e.g., Tableau, Excel, Power BI, etc.).
  • Strong attention to detail, coupled with a strategic mindset to evaluate market trends and opportunities.
  • Excellent written and verbal communication skills with the ability to present complex data in an easy-to-understand manner to both technical and non-technical audiences.
  • Ability to create and deliver compelling presentations and reports to senior executives.
  • Master of Business Administration (MBA) or a related graduate degree is required. A Bachelor’s degree in Marketing, Business Administration, Economics, or a related field is also required.
  • 5+ years of experience in market research, market analysis, or a related strategic role.
  • Proven experience leading market research projects and providing strategic insights to senior leadership.
  • Proven track record of working with and influencing industry analysts (e.g., Gartner, Forrester, IDC).
  • Experience with large-scale data analysis and competitive intelligence.

You've learned about what you'll be doing, here's what benefits you'll be getting when you join Calabrio: 

  • Global team recognized for their passion for innovation. 
  • Innovative product culture and project exposure. 
  • Training and development from industry-leading experts. 
  • Cutting edge benefit programs that include: 401(k) & matching; Medical, Dental, Vision Insurance; Disability & Life Insurance; Flextime Off, Paid Holidays, & Parental Leave; Tuition Reimbursement. 

 

 

Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent  

What we value most…workplace diversity and ensuring an environment of mutual respect.  We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity.  Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements).  As an Innovator with Purpose, you’ll feel motivated and truly excited to come to work! 

 

Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. ​ Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 9 years in a row, a 2022 certified Great Place to Work UK, named one of BC’s Top Employers for 2023, and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.   

 

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.  

We recognize diversity comes in many forms, to foster an inclusive hiring experience any applicants who qualify under the Americans with Disabilities Act, as amended, or applicable state law, who are unable to comply with Calabrio’s application process due to their disability may be eligible for a reasonable accommodation. Request for accommodation in the application process can be made by emailing talentacquisition@calabrio.com. An applicant requesting an accommodation may be required to provide support for the requested accommodation. Calabrio will only share information concerning an applicant’s requested accommodation with those individuals who have a specific need to know such information. 

 

Ready for Exponential Career Opportunities? Apply now  

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What You Should Know About Market Analyst, Calabrio

Join Calabrio as a Senior Market Analyst and step into a pivotal role where your analytical skills will shine! This position is all about leading advanced market research efforts and deriving insights that will directly influence strategic decisions at our company. You will engage with key industry analysts like Gartner and Forrester, cultivate relationships, and keep our company in the spotlight by influencing the industry's narratives. Your knack for decoding complex data and trends will be essential as you conduct in-depth market research, collaborate with various teams, and prepare compelling presentations for senior leadership. At Calabrio, innovation runs deep, and as a Senior Market Analyst, you'll play an instrumental part in shaping our long-term strategies and market positioning. You’ll also benefit from a wealth of knowledge shared by industry-leading experts, along with a supportive environment that values diversity and inclusion. With your insights on market dynamics and customer behaviors, you'll ensure that Calabrio not only keeps up with the market but leads it into new territories. If you're ready to make substantial contributions in a collaborative setting while enjoying cutting-edge benefits and career growth opportunities, this is the place for you!

Frequently Asked Questions (FAQs) for Market Analyst Role at Calabrio
What are the responsibilities of a Senior Market Analyst at Calabrio?

As a Senior Market Analyst at Calabrio, you're responsible for conducting extensive market research and competitive analysis, engaging with industry analysts, and delivering actionable insights to inform high-level decision-making. You'll need to monitor market trends and customer behaviors, create reports and presentations, and work closely with cross-functional teams to develop effective business strategies.

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What qualifications are required for the Senior Market Analyst position at Calabrio?

To qualify for the Senior Market Analyst role at Calabrio, you should hold an MBA or a related graduate degree, alongside a Bachelor's in Marketing, Business Administration, or Economics. Additionally, candidates require 5+ years of experience in market research or analysis and proven experience in leading research projects and engaging with industry analysts like Gartner and Forrester.

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What skills will help me succeed as a Senior Market Analyst at Calabrio?

Successful Senior Market Analysts at Calabrio demonstrate strong analytical skills, proficiency in data analysis tools (like Tableau and Power BI), and excellent communication skills. The ability to develop strategic insights and build relationships with external analysts and internal stakeholders are also critical to success in this role.

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How does the Senior Market Analyst role at Calabrio contribute to the company's strategy?

The Senior Market Analyst role at Calabrio is integral in shaping the company’s strategic direction by analyzing market dynamics and customer behaviors. Your insights will guide product development and market entry strategies, ensuring that leadership decisions are well-informed and aligned with industry standards.

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What benefits does Calabrio offer to Senior Market Analysts?

Calabrio provides a comprehensive array of benefits for Senior Market Analysts, including medical, dental, and vision insurance, 401(k) plans, flextime off, tuition reimbursement, and much more. You'll also enjoy a collaborative work environment that values diversity and innovation, contributing to both your personal and professional success.

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Common Interview Questions for Market Analyst
Can you describe your experience with market research methodologies?

When discussing your experience with market research methodologies in your interview, focus on specific techniques you've employed, such as surveys, focus groups, or competitive analysis. Mention any tools you've used, such as Excel or Tableau, to gather and analyze data, and how these methodologies have informed business decisions in your past roles.

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How do you stay updated on market trends and competitor activities?

Demonstrate your proactive approach by discussing the resources you use to stay informed, such as industry reports, networking events, and subscriptions to market research publications. Explain how you sift through information to discern relevant trends that could impact your role as a Senior Market Analyst at Calabrio.

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What techniques do you find effective for presenting complex data to stakeholders?

Effective presentation of complex data relies on clarity and engagement. Discuss your strategies, such as using visual aids, like charts and graphs, to make data digestible. You can also emphasize the importance of tailoring your communication style to suit your audience at Calabrio, ensuring that both technical and non-technical stakeholders can follow along.

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How would you handle conflicting insights found during your market analysis?

Addressing conflicting insights requires a careful and diplomatic approach. Highlight your problem-solving skills by stating that you would first analyze the data thoroughly, seek input from colleagues or analysts, and then communicate findings transparently to form a consensus at Calabrio.

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Can you give an example of a successful market entry strategy you developed?

Share a specific instance where your analysis led to a successful market entry strategy. Discuss your research process, the insights you provided, and how these informed decision-making. Use this to demonstrate your value as a Senior Market Analyst at Calabrio.

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What role do you think industry analysts play in market research?

Industry analysts act as key influencers in the market research field. Discuss how they provide valuable insights and evaluations that can boost a company's visibility. Highlight the importance of building relationships with analysts and how this can enhance Calabrio's market positioning.

Join Rise to see the full answer
How do you assess potential risks associated with market opportunities?

Explain your analytical process for evaluating market opportunities. Discuss factors you consider, such as the competitive landscape and potential regulatory implications. Highlight the importance of risk assessment in shaping strategic recommendations for Calabrio.

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What metrics do you use to measure market performance?

Discuss key performance indicators (KPIs) relevant to market analysis, such as market share, customer acquisition cost, and customer satisfaction metrics. Share how you track these metrics and derive insights that influence strategic decisions at Calabrio.

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How do you prioritize projects when faced with multiple deadlines?

Prioritization is key in a fast-paced environment. Discuss your methods for assessing project urgency and impact, using tools like project management software. Share examples of how you successfully managed competing deadlines in previous roles to deliver timely insights at Calabrio.

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Why do you want to work as a Senior Market Analyst at Calabrio?

Focus on Calabrio's innovative reputation, the opportunity to work with industry leaders, and contribute to meaningful projects. Highlight your passion for market analysis, the alignment between your values and Calabrio’s commitment to diversity and inclusion, and your eagerness to impact the company's growth positively.

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Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform. For you, that means working on high-performing innovative teams that combin...

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DATE POSTED
December 28, 2024

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