Sr. Manager, Content

As a Sr. Manager, Content at Calibrate, your key responsibilities include crafting and executing a comprehensive content marketing strategy, managing a multi-channel editorial calendar, and collaborating with cross-functional teams to uphold brand consistency. You'll focus on SEO and organic growth through customer insights and data analytics, craft compelling stories to engage our audience, and oversee communications projects to control our narrative effectively.

Candidates for the Sr. Manager, Content position at Calibrate should possess over seven years of experience in branding, communications, and content marketing. A proven track record in senior roles, strong strategic and creative thinking skills, exceptional writing abilities, and experience with data-driven decision-making are also essential. Familiarity with the healthcare industry is a plus.

The Sr. Manager, Content role supports Calibrate's mission by leading efforts to communicate our groundbreaking approach to metabolic health effectively. Through strategic content creation, you will help educate and engage our audience, highlight our innovative solutions, and build a community around our brand, ultimately contributing to improved health outcomes for our members.

Calibrate offers a competitive salary package, generous paid time off, medical, dental, and vision benefits, as well as access to mental health resources like Headspace. The role also presents a remote-first work environment, enabling flexibility and work-life balance while being part of a passionate team dedicated to changing lives.

The salary range for the Sr. Manager, Content position at Calibrate is between $115,000 and $140,000. This compensation reflects the critical nature of the role and Calibrate's commitment to attracting top talent in the industry.

When answering this question, provide specific examples of previous content strategies you've developed. Highlight your approach to understanding your audience, setting goals, and measuring outcomes. Discuss any challenges faced and how you adapted or innovated to achieve success.

Discuss your methods for maintaining brand voice and tone guidelines. Explain how collaboration with cross-functional teams plays a role and share examples of how you've previously aligned different marketing efforts to ensure a consistent message across channels.

Illustrate your approach to SEO by detailing the tools you use, keyword strategies, and how you analyze performance. Mention how you stay updated with SEO trends and incorporate them into your content plans to enhance visibility and engagement.

Share your thought process for prioritizing content tasks based on company objectives, resource availability, and audience needs. Discuss any frameworks or tools that help you make data-driven decisions while remaining flexible to changing priorities.

Explain how you utilize data to inform your content strategies, shape storytelling, and optimize content performance. Mention specific metrics you track and any analytical tools you employ to align content with audience needs and preferences.

Provide a detailed account of a past content campaign, what made it successful, and the results achieved. Include metrics such as engagement rates, leads generated, or changes in audience behavior that demonstrated the campaign's impact.

Discuss your collaborative mindset and effective communication strategies for engaging with teams from marketing, product development, and leadership. Highlight your ability to build relationships and navigate challenges to achieve shared goals.

Highlight your understanding of storytelling principles and your ability to craft narratives that emotionally resonate with audiences. Provide examples of stories you've told through content that effectively communicated brand messages or values.

Explain your strategies for remaining informed about industry trends, including following leading blogs, attending workshops or webinars, and networking with peers. Discuss how you apply this knowledge in your content strategies.

Provide examples of unique content formats you’ve used, such as interactive web tools, video storytelling, or user-generated content campaigns. Discuss the goals behind these initiatives and the audience response they generated.