Global Partner Marketing Manager

As the Global Partner Marketing Manager at Too Good To Go, your main responsibilities include developing impactful B2B and B2B2C marketing strategies, leading global marketing activations, and implementing account-based marketing strategies to engage FMCG Food brands effectively. You'll also drive strategic marketing initiatives and collaborate with diverse teams to enhance our partner marketing efforts for 'Too Good To Go Parcels'.

To qualify for the Global Partner Marketing Manager role at Too Good To Go, you should have extensive partner marketing experience, particularly with large FMCG companies. A proven track record in creating effective marketing strategies, excellent organizational skills, and strong interpersonal abilities are essential. Fluency in English and the capacity to work independently are also key requirements.

In your role as a Global Partner Marketing Manager at Too Good To Go, you will develop B2B and B2B2C marketing strategies that resonate with FMCG Food brands. This includes crafting engaging, multi-channel marketing campaigns, joint marketing plans with partners, and deploying efficient processes and tools that enhance our partner marketing initiatives, allowing us to address local market needs effectively.

The mission of Too Good To Go is central to the Global Partner Marketing Manager's role as it involves creating partnerships that directly contribute to reducing food waste. By engaging with FMCG brands and driving marketing strategies that encourage them to participate in our platform, you play a vital part in helping businesses minimize waste and promote sustainability, while simultaneously providing value to our users.

Too Good To Go fosters an inclusive company culture that values authenticity and collaboration. As a Global Partner Marketing Manager, you'll be part of a strong, values-driven team that celebrates creativity and encourages innovative ideas. The company supports personal and professional growth, ensuring you can thrive while contributing to the impactful mission of reducing food waste.

Building relationships with FMCG Food brands requires strategic networking and collaborative marketing planning. Start by understanding their business needs and crafting tailored marketing solutions that align with their goals while making a case for how partnering with Too Good To Go can help them reduce waste and increase their market visibility.

When discussing a successful marketing campaign, focus on its overall goals, the strategies you used to achieve them, and the measurable results. Be specific about the target audience, coordination with stakeholders, and how you adjusted the campaign based on feedback or data. Highlight your role in leading the project and the impact it had on both the partners and the organization.

Talk about your familiarity with marketing automation tools, CRM systems, and analytical software. Explain how these tools have helped you manage campaigns effectively, track engagement, and measure the success of various initiatives. Make it clear that you're open to learning and adapting to any tools used by Too Good To Go.

Success measurement should be based on defined KPIs that align with business objectives. Explain how you set goals for engagement, conversion rates, or sales attributed to marketing initiatives. Mention your experience with analytics tools to gather insights and how you leverage that data to refine future strategies.

Identify a common challenge in partner marketing, such as aligning goals with different stakeholders or measuring ROI effectively. Discuss how you tackle such challenges with proactive communication, shared metrics, and flexible strategies that accommodate the interests of all involved parties.

Prioritization involves understanding project deadlines, business impact, and the resources available. Discuss your methods of assessing urgency and importance, how you utilize tools for task management, and your ability to adapt to changing priorities while ensuring high-quality outcomes.

To ensure compliance and accuracy, I focus on meticulous review processes. Explain your strategies such as checking facts against reliable sources, collaborating with legal or compliance teams when needed, and cultivating a habit of attention to detail in all your written and visual communications.

Creativity is vital in marketing as it helps craft compelling narratives that resonate with partners and customers. Share examples of how you've injected creativity into campaigns, be it through innovative messaging or unique delivery methods that capture attention and drive engagement.

Staying updated on market trends is essential for informed decision-making. Discuss your methods such as following industry reports, attending conferences, participating in relevant online forums, and networking with professionals in the FMCG sector. This will showcase your commitment to continuous learning and staying connected with industry advancements.

Express your passion for sustainability and food waste reduction, highlighting how it aligns with your personal values and career goals. Share your admiration for Too Good To Go's impactful mission and innovative solutions, emphasizing your desire to contribute to a company making a tangible difference in the world.