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Manager, Marketing and Communications (Hybrid)

Company Description

The California Independent System Operator (ISO) manages the flow of electricity across the high-voltage, long-distance power lines that make up 80 percent of California's power grid. We safeguard the economy and well-being of 30 million Californians by operating the grid reliably 24/7.

As the impartial grid operator, the California ISO opens access to the wholesale power market that is designed to diversify resources and lower prices. It also grants equal access to 25,865 circuit-miles of power lines and reduces barriers to diverse resources competing to bring power to customers.

The California ISO's function is often compared to that of air traffic controllers. It would be grossly unfair for air traffic controllers to represent one airline and profit from allowing that company's planes to go through before others. In the same way, the California ISO operates independently—managing the electron traffic on a power grid we do not own—making sure electricity is safely delivered to utilities and consumers on time and reliably.

The California ISO is committed to the health, safety, and work/life integration of its employees, and is proud to offer flexible work arrangements. This position would be eligible to participate in a hybrid  work capacity,

Relocation assistance is available.

Job Description

Under the general direction of the Director, manages the day-to-day operations and staff responsible for the California ISO’s voice, reputation, digital platforms, and campaigns. Develops and executes data-informed plans to engage external and internal audiences, educate about the California ISO and the Western Energy Markets and raise awareness about key initiatives through newsletters, news releases, blogs, social media, digital storytelling, podcasts, and other content. Manages a dynamic team of communications professionals with clear standards for accuracy, grammar, spelling and consistent messaging across the development of all internal and external communications products. Exercises best practices for editing and writing.

What You Will Be Doing: 

  • Manages the day-to-day for the Marketing and Communications operations and staff.  Responsible for providing broad direction and guidance, identifies training needs, coaches and gives feedback on employee performance, develops staff performance plans, makes recommendations with respect to the hiring, firing, advancement, promotion or any other change in the status of direct reports, and performs related activities as appropriate.
  • Develops a content marketing and sponsorship program that includes targeted reputation-building sponsored opportunities, contributed content, speaking opportunities and other brand-building elements.
  • Builds and maintains editorial calendar across all content platforms and develops work process to ensure consistent and timely delivery of communications campaigns and projects.
  • Serves as a backup media representative and communicates ISO messages to the public and market participants to maintain a consistent and positive corporate image.

Qualifications

Level of Education and Discipline:

A Bachelor's degree (BA, BS) or equivalent education, training or experience in Marketing, Communications, Journalism, or Public Relations.

Amount of Experience:

Equivalent years of education and training, plus ten (10) or more years related experience, including five (5) years at lead level or equivalent.

Type of Experience:

Experience in communications, marketing, or similar. Leadership, management and coaching experience desired. Demonstrated knowledge and proficiency in communications technologies. Experience with social media platforms and developing marketing strategies. Experience building or maintaining relationships with media relations is a plus. Technical knowledge of the fundamentals of electric utility operations is a plus.

Additional Skills and Abilities:

Ability to think strategically and devise solutions to problems in keeping with multiple considerations. Excellent leadership and management abilities with experience coaching and developing others. Must demonstrate sound judgment and critical thinking when making decisions.  Must be able to work effectively in a team environment as team leader, facilitator and team member.  Strong analytical and quantitative skills required.  Excellent interpersonal, communication and writing skills required, including the ability to effectively communicate complex materials and concepts. Must be able to handle a dynamic and changing work environment, and work well independently. 

Additional Information

The pay range for the Manager, Marketing and Communications is $128,400.00 - $214,000 annually.

All your information will be kept confidential according to EEO guidelines.

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CEO of California ISO
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Elliot Mainzer
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Average salary estimate

$171200 / YEARLY (est.)
min
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$128400K
$214000K

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What You Should Know About Manager, Marketing and Communications (Hybrid) , California ISO

At the California Independent System Operator (ISO), we're on the lookout for a talented Manager, Marketing and Communications to join our dynamic team located in Folsom, CA. In this hybrid role, you will oversee the day-to-day operations of our marketing and communications efforts, helping to shape the voice and reputation of an organization that plays a crucial role in managing California's electricity grid. Your expertise will guide a skilled team of communications professionals as we develop and execute engaging campaigns aimed at educating audiences about the California ISO and our initiatives in the Western Energy Markets. You'll have the chance to flex your creative muscles, utilizing various platforms including newsletters, social media, blogs, and podcasts to inform and inspire. With a strong focus on strategic planning and performance management, you'll be responsible for promoting a consistent and positive corporate image and ensuring our content is impactful and on message. Your leadership will also involve coaching team members, driving collaboration, and fostering an environment of creativity and innovation. If you have a passion for communications and a commitment to excellence, this is a fantastic opportunity where your contributions will really make a difference. Join us as we work relentlessly to ensure electricity safety and reliability across the state, all while enjoying the benefits of flexible work arrangements that support your work/life integration.

Frequently Asked Questions (FAQs) for Manager, Marketing and Communications (Hybrid) Role at California ISO
What are the primary responsibilities of a Manager, Marketing and Communications at California ISO?

The Manager, Marketing and Communications at California ISO is responsible for overseeing daily operations, managing a skilled team, and implementing strategic marketing initiatives. This includes developing campaigns that educate audiences about the California ISO's operations, maintaining the editorial calendar for all content platforms, and ensuring consistent messaging across all communications.

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What qualifications are needed for the Manager, Marketing and Communications position at California ISO?

To qualify for the Manager, Marketing and Communications role at California ISO, you should have a Bachelor's degree in Marketing, Communications, Journalism, or a related field. Additionally, a minimum of ten years of related experience, including five years in a leadership role, is preferred. Strong analytical, communication, and leadership skills are essential for success in this position.

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What skills are essential for a Manager in Marketing and Communications at California ISO?

Essential skills for a Manager in Marketing and Communications at California ISO include strategic thinking, excellent communication, effective leadership and management abilities, and proficiency with communications technologies. Experience in social media marketing and developing relationships with media is also highly valued in this role.

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What can I expect in terms of work environment as a Manager, Marketing and Communications at California ISO?

As a Manager, Marketing and Communications at California ISO, you can expect a supportive work environment that emphasizes teamwork and collaboration. The role is hybrid, allowing for a mix of remote and in-office work, and offers a dynamic atmosphere where you can adapt to changing conditions while leading a passionate team on impactful projects.

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What is the salary range for the Manager, Marketing and Communications position at California ISO?

The salary range for the Manager, Marketing and Communications at California ISO falls between $128,400 and $214,000 annually, depending on experience and qualifications. This competitive pay reflects the importance of this role in communicating key initiatives and managing public relations for the organization.

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Common Interview Questions for Manager, Marketing and Communications (Hybrid)
Can you describe your experience in managing a communications team as a Manager, Marketing and Communications?

When answering this question, highlight your leadership style, how you've developed team members, and any specific campaigns or projects you've successfully managed. Emphasize the importance of collaboration and nurturing creativity within your team.

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What strategies would you use to enhance California ISO's reputation through marketing and communications?

Discuss your approach to integrating data-driven insights into campaign development, the importance of understanding target audiences, and how you would leverage various media channels to effectively disseminate information and promote initiatives.

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How do you handle conflicting priorities within your marketing and communications projects?

Explain your prioritization process, mentioning tools or methods you use to assess urgency and impact. Share an example where you successfully managed conflicting demands while ensuring quality and timely delivery.

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What experience do you have with developing content marketing strategies?

Share specific examples of content marketing strategies you've created, focusing on how you measured success and engagement. Highlight your creativity and practical application of best practices in digital storytelling.

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How would you approach stakeholder engagement for the California ISO?

Discuss your methods for identifying key stakeholders, the importance of building relationships, and strategies you would apply to ensure ongoing communication and collaboration among diverse audiences.

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What role does data play in your decision-making process as a marketing manager?

Emphasize your analytical skills by discussing how you collect and interpret data to inform marketing strategies. Provide examples of how data-driven insights have led to successful campaigns in your previous roles.

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How do you ensure clear and consistent communication across different platforms?

Detail your approach to maintaining brand voice and messaging consistency, whether through developing an editorial calendar or using specific tools for tracking and managing content across various channels.

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What is your experience with social media marketing in a professional capacity?

Talk about any social media campaigns you've managed, emphasizing your familiarity with different platforms, audience engagement strategies, and metrics you use to gauge successful performance.

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Can you give an example of a particularly challenging communication issue you've navigated?

Share a specific situation, what made it challenging, the steps you took to address it, and the outcomes. This demonstrates your problem-solving skills and resilience in the marketing and communications field.

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How do you keep up with the latest trends in marketing and communications?

Discuss your commitment to professional development, including attending industry events, subscribing to relevant publications, or participating in networking groups that help you stay informed about emerging trends and technologies.

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OUR PURPOSELead the way to tomorrow’s energy networkOUR STRATEGY• Lead the transition to renewable energy• Maintain reliability during industry transformation• Expand regional collaboration to unlock mutual benefits

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Full-time, hybrid
DATE POSTED
March 7, 2025

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