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Supervisor, Search & Paid Social (MGM)

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

 

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).

 

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.



The Supervisor, Search & Social is a mid-level management position where you will focus on developing a deep understanding of, and expertise in the biddable Social, Search and YouTube space. The Supervisor will lead the day-to-day management of the respective platforms while managing the team of Search and Social specialists. They will be responsible for executing paid media tactics, optimizing campaigns, managing budgets, analyzing performance, extrapolating insights, and making recommendations based on in-market. Social media is a 24-hour, 7-day a week medium so the work is fast-paced, often ad hoc and will require attention outside of the typical 9-5. The ability to work as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. The Supervisor is the subject matter expert and will participate and lead strategic conversations with various teams across agency, client and partner teams including Strategy, Digital Investment, Analytics, Programmatic and Linear (TV/OTT).


In the Supervisor role, you will have the opportunity to work across Search, Paid Social and YouTube buys as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Your ability to identify trends, stay abreast of industry advancements and engage with new partners and vendors to seek out innovation and opportunity is key to your success in this role.


Your day-to-day work will include the development of soft skills such as email correspondence, Power Point / Excel and presentation skills, client management, team management and partner relationship management.



Key Duties & Responsibilities include
  • Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
  • Perform research to understand audiences and their behaviors
  • Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
  • Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
  • Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
  • Perform account diagnostic checks, inclusive of providing daily pacing updates
  • Run reports as scheduled and as needed, based on client-partner requests
  • Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
  • Provide optimization recommendations in an on-going capacity
  • Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
  • Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
  • Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
  • Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate 


Team Management
  • Lead and mentor a team of Specialists
  • Set clear goals, provide ongoing coaching and mentorship to support team members’ development
  • Foster a collaborative and inclusive team culture, encouraging innovation and knowledge-sharing to optimize media strategy
  • Manage team resources effectively, balancing workloads and timelines to ensure timely and high-quality project delivery, managing up to the Media Director as needed
  • Serve as a role model for the team by demonstrating empathy, accountability and attention to detail in every document, email, etc. that you produce


Qualifications
  • Bachelor's Degree
  • 2-5 years of experience working in paid social media
  • Proven ability to drive projects from start to finish
  • Excellent written and verbal communication skills
  • Strong organizational and analytical skills
  • Excellent time management skills and ability to follow through
  • Extremely detail-oriented
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools


Yearly compensation range: $85,000 - $95,000



Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.


In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.


Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.


CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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CEO of Canvas Worldwide
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Average salary estimate

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$85000K
$95000K

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What You Should Know About Supervisor, Search & Paid Social (MGM), Canvas Worldwide

At Canvas Worldwide, we’re on the lookout for an enthusiastic Supervisor, Search & Paid Social to join our dynamic team in Playa Vista, CA. Here at Canvas, we pride ourselves on being the challenger within the ad industry, and we want someone who’s ready to embrace that spirit. This mid-level management position is your chance to dive into the biddable Social, Search, and YouTube landscape, leading a passionate team of Search and Social specialists. Your daily tasks will include executing innovative paid media tactics and optimizing high-performing campaigns for major clients like MGM and Hyundai. You’ll be conducting performance analyses, managing budgets, and turning data insights into actionable recommendations. As the subject matter expert, expect to engage in strategic conversations with diverse teams, ensuring our campaigns are on point from start to finish. The role demands a curious soul who thrives in a fast-paced environment and enjoys collaboration. You’ll get to nurture your skills in client management, team leadership, and even hone your presentation prowess. If you’re detail-oriented and ready to take on the challenge of optimizing ads and monitoring their pacing, we want to hear from you. Plus, with a commitment to diversity and continuous learning, you’ll find a welcoming culture that encourages professional growth. So, if you’re ready to challenge the comfortable and push boundaries, this Supervisor position at Canvas Worldwide could be the perfect fit for you!

Frequently Asked Questions (FAQs) for Supervisor, Search & Paid Social (MGM) Role at Canvas Worldwide
What are the responsibilities of a Supervisor, Search & Paid Social at Canvas Worldwide?

As a Supervisor, Search & Paid Social at Canvas Worldwide, you will be in charge of managing the day-to-day operations of social media and search campaigns. This includes executing paid media strategies, optimizing campaign performance, and leading a team of specialists. You will analyze performance metrics, manage budgets, and facilitate creative discussions with various internal and external teams, ensuring that each campaign aligns with client objectives and delivers results. Additionally, maintaining a collaborative and innovative environment will be under your purview to foster your team’s growth.

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What qualifications are needed for the Supervisor, Search & Paid Social position at Canvas Worldwide?

To qualify for the Supervisor, Search & Paid Social role at Canvas Worldwide, candidates should possess a bachelor’s degree and have 2-5 years of relevant experience in paid social media. Strong communication skills, both written and verbal, are essential, as the role involves extensive team and client management. Additionally, excellent organizational and analytical skills, attention to detail, and the ability to prioritize tasks in a fast-paced environment are crucial for success in this position.

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How does Canvas Worldwide support career development for the Supervisor, Search & Paid Social?

Canvas Worldwide emphasizes continuous training and career development as fundamental components of its workplace culture. As Supervisor, Search & Paid Social, you will have opportunities to engage in workshops, mentorship programs, and other professional development initiatives that encourage skill enhancement. The agency's commitment to fostering a supportive and inclusive environment helps all employees navigate and thrive in their careers.

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What is the work environment like for a Supervisor, Search & Paid Social at Canvas Worldwide?

The work environment for the Supervisor, Search & Paid Social at Canvas Worldwide is dynamic and collaborative. You'll be part of a team that values creativity and innovation, driving efforts to challenge conventional advertising methods. The agency promotes a hybrid work schedule, requiring at least two office days per week, enabling flexibility and work-life balance while maintaining strong team connections.

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What compensation and benefits does Canvas Worldwide offer for the Supervisor, Search & Paid Social position?

Canvas Worldwide offers a competitive yearly compensation range of $85,000 - $95,000 for the Supervisor, Search & Paid Social role, with actual salary determined by experience and qualifications. The benefits package is comprehensive, including medical, dental, and vision coverage, pet insurance, 401(k) matching, unlimited PTO, and unique perks like a ‘Do Good Day’. This makes Canvas not just a job, but a place where employees are valued and supported.

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Common Interview Questions for Supervisor, Search & Paid Social (MGM)
Can you describe your experience with managing search and paid social campaigns?

When answering this question, share specific examples from your past roles where you successfully managed search and paid social campaigns. Highlight your approach to campaign optimization, budget management, and performance analysis. Discuss how you collaborated with different teams to achieve desired outcomes, showcasing your strategic thinking and attention to detail.

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What metrics do you consider most important when evaluating social media campaign performance?

Focus on key performance indicators (KPIs) such as engagement rates, conversion rates, click-through rates, and return on ad spend. Explain how you use these metrics to analyze campaign effectiveness and make data-driven decisions for future optimizations. Providing examples relevant to your previous work will enhance your answer.

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How do you stay up-to-date with the latest trends in social media and digital advertising?

Mention specific resources you use to keep informed, such as industry blogs, webinars, and professional social media groups. Discuss your commitment to continuous learning and adapting to industry changes. Emphasizing that you frequently network and engage with peers can also demonstrate your proactive approach to staying current.

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How do you handle tight deadlines in a fast-paced advertising environment?

Illustrate your time management skills and your ability to prioritize tasks efficiently. Describe techniques such as creating to-do lists, setting clear goals, and communicating with your team to ensure everyone is aligned. Sharing a specific instance when you successfully met a tight deadline will provide credibility to your answer.

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What role do you see creativity playing in effective paid social strategies?

Explain how creativity is essential in capturing audience attention and delivering compelling messages. Discuss how you integrate creative insights into campaign planning and execution, and give examples of innovative strategies you’ve employed that resulted in impactful results.

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Can you give an example of a successful paid social campaign you've run?

Select a specific campaign you’ve managed, detailing its objectives, strategies, and the results achieved. Highlight your role in the process, including any challenges you faced and how you overcame them to reach success. This will demonstrate both your expertise and your ability to achieve tangible outcomes.

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How do you approach budget management for digital campaigns?

Discuss your methodology for setting budgets based on client goals and performance data. Explain how you monitor spending throughout the campaign lifecycle and make adjustments as necessary to optimize performance. Sharing examples of how your budget management led to positive campaign outcomes will strengthen your response.

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What strategies do you employ to ensure team collaboration and manage team dynamics?

Talk about your leadership style and the importance of fostering a collaborative environment. Mention specific practices like regular check-ins, open communication channels, and encouraging idea sharing among team members. This showcases your ability to build strong relationships and drive team success.

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How would you handle a situation where a campaign is underperforming?

Emphasize your analytical skills by discussing how you would assess the main factors contributing to underperformance. Explain your process for identifying adjustments in targeting, creative assets, or budgeting needed to turn things around. Providing a past example can offer practical insight.

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What do you believe sets Canvas Worldwide apart from other media agencies?

Highlight your knowledge of Canvas Worldwide’s unique values, like its commitment to innovation and inclusivity. Discuss how the agency’s approach to challenging the status quo aligns with your professional philosophy. Showing familiarity with the company culture will demonstrate your genuine interest in the role.

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Canvas reflects a unique heritage: the entrepreneurial spirit of a startup; media and communications capabilities that match those of any large holding company; and a team of industry rock stars determined to shake up the world of marketing and me...

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Full-time, hybrid
DATE POSTED
December 6, 2024

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