Director of Product Marketing & Pricing

The Director of Product Marketing & Pricing at Brightwheel is responsible for leading go-to-market strategies, discovering market insights, creating compelling product positioning, shaping pricing strategies, and building a high-performing marketing team. This role involves collaborating cross-functionally with various teams, including Sales and Product, to ensure successful execution and alignment of marketing initiatives.

To qualify for the Director of Product Marketing & Pricing position at Brightwheel, candidates should have at least 8 years of experience in product marketing, preferably in a fast-paced B2B SaaS environment. A strong track record in driving product adoption and revenue growth, along with experience in pricing strategies and team leadership, is essential.

The Director of Product Marketing & Pricing contributes to Brightwheel's growth by developing and implementing effective marketing and pricing strategies that resonate with early childhood education programs. By translating market insights into actionable plans, this role helps increase product adoption, retention, and revenue, ultimately enhancing the overall customer experience.

Key skills for the Director of Product Marketing & Pricing at Brightwheel include expertise in product marketing, data analysis, exceptional communication, and leadership abilities. The ability to craft clear and compelling messaging, understand market trends, and foster cross-functional collaboration is crucial for success in this role.

The compensation range for the Director of Product Marketing & Pricing at Brightwheel is between $135,000 and $215,000 per year. This package is competitive and includes a combination of base salary, equity, and a comprehensive benefits program, reflecting a commitment to internal pay equity and attracting top talent.

In developing a go-to-market strategy, I begin by conducting thorough market research to understand the target audience and competitive landscape. Then, I align the messaging and positioning with customer needs, ensuring it's compelling and resonates with stakeholders. Collaborating with cross-functional teams during this process helps to fine-tune the strategy and prepare for execution.

Certainly! In my previous role, I analyzed customer feedback and usage metrics to identify trends that informed our marketing playbook. This data helped us adjust our messaging and promotional strategies to better meet customer demands, leading to a significant increase in product adoption and customer satisfaction.

I employ various techniques to understand customer needs, including surveys, interviews, and analyzing usage analytics. Additionally, I collaborate closely with sales and support teams to gather qualitative insights from frontline interactions with customers, which helps us tailor our marketing strategies effectively.

In my previous role, I successfully built and led a product marketing team by focusing on recruiting talent with diverse skill sets and fostering a collaborative environment. I prioritize mentorship and regular feedback sessions, which have resulted in a high-performing team that achieves both individual and collective goals.

I handle pricing strategy development through careful market analysis and collaboration with finance and sales teams. Understanding customer willingness to pay and competitive pricing is crucial, and I ensure the pricing strategy aligns with our overall business objectives while also being transparent and easy to communicate to customers.

My experience with product positioning involves crafting clear messaging that highlights the unique value proposition of the product. This includes identifying customer pain points and aligning our features and benefits to address those needs effectively, which makes our products stand out in the marketplace.

Of course! I managed a product launch where we executed a multi-channel marketing campaign, leveraging email, social media, and targeted ads. We collaborated closely with sales to equip them with precise tools and resources, which led to exceeding our launch targets by 30%, establishing a strong foothold in our market segment.

I measure the success of marketing initiatives through key performance indicators (KPIs) such as customer acquisition cost, retention rates, and engagement metrics. Regularly reviewing these metrics helps me assess what's working and what needs adjustment, ensuring that we remain responsive to market dynamics.

Collaboration is integral to my marketing strategies. I believe that aligning closely with Product, Sales, and other teams ensures that everyone is on the same page with our goals. Regular cross-functional meetings help maintain this alignment and foster a culture of shared knowledge and success.

I prioritize projects based on their strategic impact and alignment with overall business goals. By employing project management tools and setting realistic timelines, I can manage my time effectively while remaining adaptable to changes and ensuring all tasks are delivered on schedule.