SmartFinancial is hiring: Media Buyer in Newport Beach

As a Media Buyer at SmartFinancial, you will be responsible for developing, managing, and optimizing profitable marketing campaigns aimed at meeting CPA goals. Your role involves analyzing reporting and partner insights to recommend strategic improvements while working closely with the analytics team to structure data for optimal performance. You will also be involved in researching and testing new marketing channels, ensuring that SmartFinancial stays ahead in a competitive landscape.

Candidates for the Media Buyer position at SmartFinancial should demonstrate success in launching and managing large-scale, profitable lead generation campaigns. A strong analytical ability is essential for structuring data to uncover insights, and familiarity with third-party CPC, CPL, and CPM platforms would be a plus. Excellent communication skills, negotiation ability, and organized project management capabilities are also crucial for success in this role.

The compensation for a Media Buyer at SmartFinancial ranges from $60,000 to $90,000 annually. This competitive salary reflects the level of expertise required to drive successful marketing campaigns while contributing to the overall growth of the company in the insurance sector.

SmartFinancial provides a comprehensive benefits package for its Media Buyers, featuring health, dental, and vision coverage for employees and their dependents. Additionally, you can expect a 401(k) retirement plan with company matching contributions, generous paid time off, professional development opportunities, and flexible work options that support a hybrid work-life balance.

At SmartFinancial, Media Buyers can expect a vibrant and inclusive company culture that celebrates diversity. Employees often highlight the fun and engaging environment fostered by company events like beach parties, potlucks, and themed celebrations. Communication channels keep the team connected, making work enjoyable, while the focus on employee development creates a supportive atmosphere for growth and advancement.

Collaboration is key to the Media Buyer role at SmartFinancial. You’ll manage communications between technical and creative teams, ensuring that marketing campaigns are executed effectively. By working together with various departments, you’ll be able to leverage diverse skill sets, optimize campaign performance, and achieve common goals for the company.

Media Buyers at SmartFinancial will find ample opportunities for professional growth and advancement. The company fosters a culture of employee development, providing resources and support for continuous learning. As the company expands, Media Buyers can move into higher roles, gaining more responsibilities and leading teams, thus furthering their careers in digital marketing.

When answering this question, share specific examples of past lead generation campaigns you've managed. Highlight what strategies you implemented, the results you achieved, and any challenges you overcame. Demonstrating your analytical ability by discussing how data informed your decisions will showcase your fit for the Media Buyer role at SmartFinancial.

In your response, outline your approach to analyzing campaign data, identifying key performance indicators (KPIs), and making data-driven optimizations. Discuss any tools you utilize to track performance, and provide an example of a specific campaign you optimized, detailing the steps taken and the positive impact it had on results.

Discuss the various marketing channels you've worked with, such as pay-per-click (PPC), social media advertising, email marketing, and affiliate marketing. Highlight your hands-on experience and your success stories in utilizing these channels for lead generation, especially in a financial services context, as relevant to the position at SmartFinancial.

Mention your strategies for remaining informed about digital marketing trends, such as following industry blogs, attending webinars, engaging on professional social networks, and participating in relevant workshops. Emphasizing your proactive approach to learning helps demonstrate your commitment to continuous improvement, which is valuable for the Media Buyer role.

Provide a specific example outlining the challenge faced, the steps you took to address it, and the eventual outcome. This showcases your problem-solving skills and resilience in navigating the fast-paced digital marketing landscape, traits that SmartFinancial values in their Media Buyers.

Explain your negotiation strategy by discussing the key factors you assess, such as cost, audience reach, and placement effectiveness. Share an example of a successful negotiation that resulted in a beneficial media buy for a previous campaign to illustrate your capabilities.

Talk about the metrics you use to gauge campaign performance, such as conversion rates, cost-per-acquisition, and return on investment. Describe how you utilize this data to inform future marketing strategies, reinforcing your analytical mindset, which aligns with the expectations for the Media Buyer position at SmartFinancial.

List the tools and software you utilize for campaign management and analytics, such as Google Analytics, SEMrush, or AdWords. Discuss how these platforms enhance your ability to manage and optimize campaigns, showing that you’re equipped with the knowledge and skills required for SmartFinancial.

Share what drives you in the fast-paced world of digital marketing, whether it's achieving challenging goals, collaborating with creative teams, or utilizing innovative strategies. Emphasizing your passion for marketing and desire for continual achievement will resonate well with SmartFinancial's culture.

Express your enthusiasm for SmartFinancial’s mission to empower insurance agents and your admiration for its workplace culture. Highlight how the Media Buyer role aligns with your career aspirations and how your skills and background make you a valuable addition to their team, showing that you’re not just looking for a job, but a place to thrive.