Marketing Technology and Operations Lead

As a Marketing Technology and Operations Lead at Capco, you'll be responsible for collaborating with client stakeholders to define target-state marketing operations. This includes recommending necessary digital capabilities, facilitating the transition from linear to agile campaign execution, and guiding clients through the implementation of effective marketing measurement strategies. Your expertise will help ensure clients can activate their data and fully engage with customers.

To qualify for the Marketing Technology and Operations Lead role at Capco, candidates should have at least 8 years of experience in marketing operations, including expertise in marketing technology, campaign management, and data activation. A proven track record of leading cross-functional teams and project management is essential, alongside a strong understanding of current trends in marketing operations, particularly within the financial services sector.

Capco is dedicated to the growth of its employees, offering a culture that emphasizes learning and development. As a Marketing Technology and Operations Lead, you'll have access to various training initiatives to enhance your skills further—whether through mentorship, formal training sessions, or hands-on project experience. We believe in empowering you to take on challenging projects and grow rapidly in your career.

The Marketing Technology and Operations Lead plays a crucial role in helping Capco's clients overcome operational barriers to customer engagement. By establishing trusted relationships and providing strategic advice on digital marketing capabilities, you will assist clients in crafting personalized experiences, ultimately enhancing their performance in the competitive financial services landscape.

At Capco, you can expect a vibrant, high-energy workplace that fosters collaboration and innovation. Our entrepreneurial culture encourages all team members to share their ideas and solutions, resulting in a supportive and dynamic work environment. You’ll enjoy the flexibility of working with diverse teams to drive impactful changes while having access to competitive benefits and opportunities for advancement.

When answering this question, focus on specific marketing technologies you have utilized, their impact on campaign success, and your role in implementing them. Highlight your understanding of how these technologies can bridge operational gaps and enhance customer experiences, especially in the context of financial services.

Discuss how you prioritize building trust with clients by actively listening to their needs and challenges. Share examples of how you've utilized your expertise to develop tailored solutions and engage stakeholders across levels. Emphasize the importance of transparent communication and delivering measurable results.

Your response should include methods such as following industry publications, attending conferences, or participating in webinars. Mention how you incorporate these insights into your work, ensuring that your recommendations for clients are innovative and aligned with the latest trends in marketing operations.

Choose a campaign relevant to the financial services industry, outlining your role, the objectives, and the outcomes. Focus on how your marketing technology knowledge contributed to the campaign's success and elaborate on the metrics used to measure its performance.

Explain your approach to change management, which may involve assessing the existing processes, articulating the benefits of adopting new technologies, and preparing the team for transition. Provide examples of how you've successfully facilitated change in previous roles.

Discuss specific challenges related to marketing operations, such as resistance to technology adoption or project delays. Highlight your problem-solving skills by detailing the strategies you employed to address these challenges, ultimately leading to improved outcomes.

Talk about the key performance indicators (KPIs) you track, such as customer engagement metrics, conversion rates, and ROI. Emphasize your experience in creating dashboards and how data visualization can enhance client reporting and decision-making.

Here, discuss emerging trends in AI and how they can personalize customer experiences, improve data analysis, and streamline operational efficiency. Show your awareness of AI applications in marketing strategies and their potential impact on the financial services sector.

Explain the importance of cross-functional collaboration and communication. Describe methods you've used in the past to foster alignment, such as regular strategy meetings or integrated project planning, ensuring that marketing operations support broader business objectives.

Discuss the significance of data in informing marketing strategies, driving customer insights, and optimizing campaigns. Highlight your experience in data activation and how you help clients leverage their data to enhance marketing performance and deliver personalized experiences.