Job details

Manager, Marketing - City Region

The Marketing Manager will drive and oversee marketing efforts across our city region retail portfolio. The person will be responsible for developing and executing strategic marketing campaigns, events, and initiatives to enhance brand visibility, drive foot traffic, and increase sales for our properties and their tenants.

ESSENTIAL FUNCTIONS

Develop and implement impactful marketing campaigns targeting specific audiences to drive traffic and sales at our specific properties
Execute property marketing events, collaborating cross-functionally to ensure successful execution from inception to completion
Set marketing goals, measure campaign effectiveness, and provide comprehensive recaps of initiatives and their performance
Collaborate with internal teams and tenants to promote offerings through various marketing channels
Work closely with cross-functional teams (Marketing, Creative, Digital, PR, Leasing, etc.) to effectively promote tenant offerings through diverse marketing channels
Coordinate creative requests for timely promotion of marketing events and tenant offers
Oversee property signage including window graphics, out-of-home advertising, and maintain relationships with local publications for advertising schedules
Support or lead new tenant grand openings across the region, including restaurants, retail, specialty, and pop-ups
Track tenant participation in events, loyalty programs, seasonal campaigns, and retail holidays
Maintain marketing budgets, process invoices, and attend property team meetings
Support tenant-involved Brand Partnerships, Events and Activations across City properties

MINIMUM REQUIRED QUALIFICATIONS

Proficiency in Word, Excel, PowerPoint, and Adobe Acrobat
Familiarity with fashion, retail industry, and pop-culture trends
Knowledge of digital, influencer, and social media marketing. Knowledge of the Los Angeles market and trends is a plus
Understanding of print media processes
Strong multi-tasking ability and calm demeanor in high-pressure situations
Excellent written and verbal communication skills
Positive attitude, eagerness to learn, and a strong work ethic
Analytical mindset with the ability to interpret data and derive actionable insights
Self-motivated and capable of managing multiple projects in a fast-paced environment
Minimum of 3 years of progressive experience in marketing roles, with retail, hospitality or related industry
Strong educational background in Marketing, Communications, or related field

$75,000 - $85,000 a year

Caruso is an equal opportunity employer. We celebrate a diverse and inclusive workforce that reflects the communities we serve. We believe that diversity of thought, background, and experience makes us stronger and more innovative. We do not discriminate against any employee or applicant for employment and comply with all applicable laws providing equal employment opportunities. We foster a workplace where everyone feels welcome, respected, and valued. We are committed to creating a workplace where everyone can thrive.

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Average salary estimate

$80000 / YEARLY (est.)

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$75000K

$85000K

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What You Should Know About Manager, Marketing - City Region, Caruso

Are you ready to take the lead in marketing innovation? As the Manager of Marketing for Caruso at our Corporate Headquarters, you will be at the forefront of our dynamic marketing strategies across our vibrant city region retail portfolio. Your primary mission? To develop and execute strategic campaigns, events, and initiatives that not only enhance our brand visibility but also drive foot traffic and boost sales for both our properties and our tenants. You'll create impactful marketing campaigns tailored to target audiences while collaborating with internal teams and tenants to promote a vibrant offering through diverse marketing channels. Managing property signage, coordinating event promotions, and supporting grand openings for exciting new tenants will all be in your wheelhouse. Your analytical mindset will allow you to measure campaign effectiveness and derive actionable insights from data. If you're a self-motivated individual with a strong background in marketing, particularly within retail or hospitality, we want to meet you! Join Caruso, where your creativity can thrive in a supportive and inclusive environment that values diversity and innovation.

Frequently Asked Questions (FAQs) for Manager, Marketing - City Region Role at Caruso

What are the responsibilities of the Manager, Marketing at Caruso?

The Manager, Marketing at Caruso is responsible for developing and executing strategic marketing campaigns aimed at increasing brand awareness and driving sales across retail properties. This includes organizing marketing events, collaborating with internal teams and tenants, measuring campaign success, and maintaining property signage, among other duties.