Events & Marketing Executive

The Events & Marketing Executive at Goodlord is tasked with managing and executing end-to-end marketing strategies for both virtual and in-person events. This includes organizing seminars, webinars, and client events while ensuring these activities effectively translate into measurable results such as MQLs, generated pipeline, and won accounts. Additionally, the role entails developing partner marketing campaigns, updating Salesforce and Hubspot for lead tracking, and collaborating with the Sales and Customer Success teams to facilitate customer referrals.

To be eligible for the Events & Marketing Executive role at Goodlord, candidates should ideally have a BA degree in Marketing or equivalent work experience in marketing. A solid understanding of the marketing funnel is essential, along with strong copywriting skills and excellent organizational abilities. Candidates with experience in the Insurance, Finance, or Property sectors will find their resumes are particularly attractive. A self-starter attitude and strong communication skills are also crucial for success in this vibrant environment.

Goodlord places significant emphasis on the growth and development of its team members. As an Events & Marketing Executive, you will have access to a £1000 annual development fund to pursue personal goals. The company also fosters an environment of continuous learning and provides bi-weekly coaching sessions to support mental well-being. This commitment ensures that each Goodlordian can evolve and thrive in both their career and personal life.

Goodlord has built a vibrant workplace culture that values collaboration, innovation, and fun! The company has been recognized in the UK's Best Workplaces™ rankings, showcasing its dedication to employee well-being, career development, and an inclusive environment. The supportive team dynamic encourages creativity and out-of-the-box thinking, making it a perfect environment for an Events & Marketing Executive to bring fresh ideas to the forefront and make a real impact.

Absolutely! Working as an Events & Marketing Executive at Goodlord comes with numerous perks. Apart from a competitive salary and a flexible hybrid working model, employees enjoy 25 days of holiday (plus UK Bank holidays), with the potential to earn up to 32 days off. Additional benefits include generous family leave policies, access to coaching for mental health support, and a vibrant and welcoming company culture. All these aspects contribute to creating a fulfilling work-life balance at Goodlord.

When organizing an event for Goodlord, I'd start by defining clear objectives and aligning them with our marketing goals. I would then conduct thorough research on the target audience, choosing an appropriate format and location, whether it's a webinar or an in-person gathering. Leveraging strong partnerships and crafting engaging promotional materials would be crucial. Finally, I would implement tracking mechanisms to measure the outcomes, ensuring that we can evaluate the success based on MQLs generated and accounts won.

I have hands-on experience working within marketing funnels, understanding each stage from MQL to SAO. My previous roles involved creating targeted content that engages prospects at various funnel stages, leading to effective lead nurturing. I also utilized CRM tools like Hubspot and Salesforce to monitor and analyze lead conversion rates, allowing continuous optimization of campaigns based on performance metrics.

Certainly! In my previous position, I was responsible for coordinating several campaigns concurrently, including a webinar series, an industry exhibition, and a partner marketing initiative. I prioritized tasks by employing project management tools and maintaining clear communication with stakeholders. By setting deadlines and regularly reviewing progress, I ensured that all projects remained on track, ultimately achieving successful outcomes with positive feedback from attendees and partners.

I am dedicated to continuous learning and regularly engage with industry publications, attend webinars, and participate in relevant workshops to stay abreast of marketing and events management trends. I also follow influential marketing thought leaders on social media and join professional networking groups to exchange insights and best practices with like-minded professionals in the field.

To measure the success of an event, I would implement several key metrics such as attendance rates, participant engagement, feedback surveys, and MQL generation. Utilizing tools to track registration and post-event follow-up, I would analyze data to assess how well the event met its objectives. Post-event debriefs with the team would be valuable for understanding successes and areas for improvement, ensuring future events are even more impactful.

In a fast-paced environment, prioritization and adaptability are crucial. I would begin by listing tasks based on urgency and strategic importance, focusing on high-impact projects first. Open communication with team members about deadlines and expectations would help manage conflicts. Additionally, I would remain flexible to adapt to changes or new priorities, utilizing tools to keep track of progress and ensure alignment across the team.

My passion for events and marketing stems from the impact they can have on brand awareness and community building. I thrive on creativity and collaboration, finding joy in crafting memorable experiences that resonate with audiences. The dynamic nature of events keeps me engaged and motivated, as each project presents an opportunity to learn, innovate, and connect with others, ultimately contributing to a brand's success.

In my previous role, I executed a multi-channel marketing campaign around a product launch. I developed a comprehensive strategy that incorporated email marketing, social media promotions, and targeted ads while organizing a launch event that generated significant buzz. The campaign not only exceeded our lead generation target by 30% but also received positive feedback from customers, enhancing brand loyalty and engagement in the long term.

To ensure effective communication with partners, I would establish clear objectives and expectations from the outset. Regular check-ins, utilizing collaboration tools, and documenting progress helps maintain alignment and accountability. I prioritize creating an open and transparent communication environment, where all parties feel comfortable sharing insights and feedback to foster a productive partnership throughout the campaign.

As an Events & Marketing Executive, I'd explore unique partnerships with local businesses to co-host events, creating a mutually beneficial platform for both parties. Leveraging digital marketing strategies, I would also propose interactive webinars and engaging social media challenges to connect with audiences in new ways. Additionally, I would explore creative uses of promotional merchandise that not only enhance our brand visibility but also provide value to our community.