Social Media Manager - US - Remote

As a Social Media Manager at ChargePoint, your key responsibilities include developing and executing a comprehensive social media strategy across various platforms such as Facebook, Instagram, LinkedIn, and Threads. You'll manage the editorial calendar, oversee content development, engage with our online community, and analyze performance metrics to ensure ChargePoint maintains its position as a leader in the EV industry.

To qualify for the Social Media Manager position at ChargePoint, candidates should ideally have a Bachelor's degree in marketing, communications, or a related field. Additionally, 5-10 years of social media experience, familiarity with both B2B and B2C practices, and expert knowledge of major social media platforms are important to succeed in this role.

ChargePoint fosters engagement on social media by actively monitoring platforms for conversations, responding to inquiries, and creating engaging content that resonates with the audience. The Social Media Manager plays a vital role in curating employee advocacy content, empowering team members to advocate for ChargePoint, thereby enhancing community connection.

Essential skills for a successful Social Media Manager at ChargePoint include strong copywriting abilities to create engaging content, world-class project management skills to handle multiple priorities, and a keen attention to detail. Additionally, the ability to leverage data to inform creative strategies is crucial for driving audience growth and engagement.

At ChargePoint, you can expect a company culture that prioritizes values like courage, collaboration, customer dedication, openness, and a relentless pursuit of awesomeness. The team thrives in a positive environment, which supports innovation and creativity, ultimately making the world a better place through electric mobility.

In your answer, focus on specific platforms you've managed, any campaigns you've executed, and the results achieved. Mention tools you've used for scheduling, analytics, and community engagement to demonstrate your proficiency and versatility.

Talk about your strategies for maintaining brand voice and consistency. This could include creating style guides, collaboration with design teams, and doing regular audits of content to ensure alignment with overall brand messaging.

Explain your understanding of key performance indicators (KPIs) such as engagement rates, follower growth, conversion rates, and reach. Share how you interpret these metrics to draw actionable insights for future campaigns.

Discuss the objectives, your role in planning and execution, the strategies used, and the impact it had. Use quantitative results to showcase the campaign's success and your contribution to it.

Talk about your approach to addressing negative feedback constructively and professionally. Share examples where you successfully turned a negative situation into a positive customer experience.

Discuss tactics such as creating engaging content, running contests, using user-generated content, and utilizing targeted advertising as methods to foster community growth and interaction.

Mention platforms and resources you follow, such as industry blogs, podcasts, webinars, and online courses. Show your enthusiasm for continuous learning and adapting to new trends.

Share a specific instance where analyzing metrics helped you refine content strategy. Discuss what data you accessed, what insights you gleaned, and how you applied those insights successfully.

Highlight your collaborative experiences, whether with marketing, design, or customer support teams. Discuss how you align goals and communicate effectively to ensure cohesive branding and messaging across all departments.

Express your passion for electric mobility and ChargePoint's mission. Share what excites you about this role, especially in contributing to a sustainable future and promoting innovative solutions within the industry.