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Head of Marketing - Global Travel Retail

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a exceptional Head of Marketing to join our amazing Global Travel Retail team. The Head of Marketing will create and implement a global marketing strategy for Travel Retail, aligned with the strategic roadmap of Travel Retail and will also be in charge of local retail-driven marketing activations with retailers to achieve our business goals.

You will act as the brand guardian for the business and inspire the wider Travel Retail Team!

As a Head of Marketing, you will

  • Take ownership of developing a global Travel Retail brand concept, covering all key aspects, positioning, angle, sentiment, language, assets etc whilst closely collaborating with key internal stakeholders.
  • Manage TR global assortment and product lifecycle from new product forecasting to end of life, ensuring consistency and productivity of our offer in Travel retail.
  • DEVELOP & INFORM NEW! TR EXCLUSIVE SETS by defining clear winning product strategy across all product segments, whilst gaining internal stakeholder alignment and maintaining competitive margin.
  • Forecasting and budgeting of sampling and GWP at global TR scale.
  • Creation and maintenance of Marketing 360 activations, feeding back to Global Marketing on TR specificities and opportunities.
  • Ensure 360° planning and analysis of all launches to deliver impactful and revolutionary campaigns.
  • Oversee launch planning and execution process to ensure most effective use of budget.
  • Work closely with the Commercial team to identify focuses and opportunities with each retail partner and focused category plans. 
  • Manage all new store openings through a tease, launch and sustain strategy to create buzz in the local areas and get the stores off on the right footing.

Who you will work with

  • You will report directly to our wonderful GM of Global Travel Retail.
  • You will collaborate with key internal global stakeholder's to integrate TR within Global & local WOW. Ensure TR is top of mind across as many global & local work steams; from Social, Ct.com, Tech, Education, Talent, Coms, Calendar & more!
  • You will inspire, coach and lead a team of fantastic individuals.
  • You will closely collaborate with the Global Marketing team, as well as the wider TR function.

About you

  • You have extensive Regional and Trade Marketing experience gained within beauty or retail, at a similar level.
  • Experienced in devising and implementing strategic plans, with creative flair.
  • You have strong experience leading a team, you enjoy leading from the front and are all about your team! You inspire, coach and an open and authentic leader, who communicates clearly.
  • An excellent communicator: confident and comfortable presenting, able to influence and effectively articulate your point of view. You have exceptional organisational skills and can manage multiple stakeholders with ease!
  • You thrive working to pace, you are able to ruthlessly prioritise and can manage multiple deadlines at anyone time with ease.
  • Experience of budget and P&L management, you show great attention to detail and are results-driven!
  • Demonstrable experience & knowledge in planning and buying media, as well as strong digital and online marketing skills. 
  • Please note, you need to be comfortable to travel, as and when required.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

  • Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
  • We’re a hybrid model with flexibility, allowing you to work how best suits you
  • 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
  • Financial security and planning with our pension and life assurance for all
  • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
  • Bring your fury friend to work with you on our allocated dog friendly days and spaces
  • And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

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Average salary estimate

$110000 / YEARLY (est.)
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$90000K
$130000K

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What You Should Know About Head of Marketing - Global Travel Retail, Charlotte Tilbury

At Charlotte Tilbury Beauty, we are on the hunt for an extraordinary Head of Marketing to join our dynamic Global Travel Retail team. Established by the talented Charlotte Tilbury MBE, our brand has been breaking barriers and redefining the beauty industry since 2013. As the Head of Marketing, you will be the architect behind a global marketing strategy tailored specifically for Travel Retail, where creativity meets business goals. You will take the reins in developing our unique Global Travel Retail brand concept, shaping everything from product positioning to marketing assets, while collaborating closely with diverse internal teams. Your keen eye will oversee the entire product lifecycle, ensuring our assortment resonates with global markets while also forecasting and budgeting effectively for product launches. You’ll be immersed in a fast-paced environment where every day is an opportunity to innovate, from planning impactful marketing campaigns to managing the thrilling excitement of new store openings. You’ll also lead and inspire a talented team while working side by side with our Global Marketing team to ensure Travel Retail remains at the forefront of our initiatives. We are looking for someone who’s not just experienced, but passionate about leading, creative strategies, and fostering an inclusive culture. If you thrive in a collaborative atmosphere and want to be part of a brand that empowers people to embrace their beauty, then Charlotte Tilbury Beauty wants you! Join us in our extraordinary journey where your contributions will shape the future of global beauty.

Frequently Asked Questions (FAQs) for Head of Marketing - Global Travel Retail Role at Charlotte Tilbury
What qualifications do I need to apply for the Head of Marketing position at Charlotte Tilbury Beauty?

To be considered for the Head of Marketing role at Charlotte Tilbury Beauty, candidates should have extensive experience in Regional and Trade Marketing within the beauty or retail sectors. Ideally, you should have a proven track record of devising and executing creative marketing strategies, leading teams effectively, and managing budgets and P&L. Excellent communication skills and the flexibility to travel are also essential.

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What are the main responsibilities of a Head of Marketing at Charlotte Tilbury Beauty?

As the Head of Marketing at Charlotte Tilbury Beauty, you will have a diverse array of responsibilities that include developing a global Travel Retail brand concept, managing product life cycles, overseeing marketing activations, and ensuring captivating media planning. Your role will require collaboration with key stakeholders while consistently pushing innovative marketing campaigns.

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How does Charlotte Tilbury Beauty support professional growth for the Head of Marketing?

Charlotte Tilbury Beauty is dedicated to the growth of its employees, particularly the Head of Marketing. You’ll have the opportunity to inspire and coach your team, while actively participating in innovative projects that enhance your marketing expertise. The company fosters an open culture where continuous learning is encouraged, allowing you to flourish in your role.

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What does a typical day look like for the Head of Marketing at Charlotte Tilbury Beauty?

A typical day for the Head of Marketing at Charlotte Tilbury Beauty is dynamic and filled with creativity. You might begin by reviewing ongoing campaigns, collaborating with the commercial team, and analyzing performance data. You’ll also engage with your team, brainstorm new ideas for product launches, and attend meetings with internal stakeholders to ensure alignment with brand strategy.

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What qualities make a successful Head of Marketing at Charlotte Tilbury Beauty?

A successful Head of Marketing at Charlotte Tilbury Beauty is characterized by strong leadership abilities, creative thinking, and excellent communication skills. Being detail-oriented, results-driven, and capable of managing multiple projects simultaneously is crucial. Additionally, having a genuine passion for the beauty industry and a desire to promote an inclusive workplace culture will set you apart.

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Does Charlotte Tilbury Beauty offer any benefits for the Head of Marketing role?

Yes, Charlotte Tilbury Beauty offers an impressive benefits package for the Head of Marketing role, including a generous holiday allowance, parental leave support, wellness programs, and seniority-related perks. Employees also enjoy discounts on products and the flexibility of hybrid work arrangements.

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How can I stay updated on opportunities at Charlotte Tilbury Beauty as a Head of Marketing?

To stay updated on job opportunities as a Head of Marketing at Charlotte Tilbury Beauty, we recommend following our LinkedIn page and checking our career webpage regularly. By doing so, you can not only view new openings but also gain insights into our company culture and ongoing projects.

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Common Interview Questions for Head of Marketing - Global Travel Retail
How would you develop a global marketing strategy for Travel Retail?

To develop a global marketing strategy for Travel Retail, I would start by conducting a comprehensive market analysis to identify consumer trends. Then, I would collaborate with relevant stakeholders to align our strategy with our brand's overall goals, ensuring that we create customized campaigns that resonate with local markets while maintaining brand consistency.

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What experience do you have managing product life cycles in beauty marketing?

I have extensive experience managing product life cycles in beauty marketing, which involves forecasting demand, overseeing product launches, and conducting post-launch evaluations. By utilizing data and feedback, I ensure that each product meets market needs and exceeds performance expectations, resulting in successful revenue generation.

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Can you provide an example of a successful marketing campaign you've led?

Certainly! One of the most successful campaigns I led involved a collaboration with key influencers to promote a new makeup line. We created eye-catching visual content and launched a localized social media campaign that resulted in a significant increase in brand awareness and sales in the targeted demographics.

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How do you foster collaboration among your team and internal stakeholders?

I foster collaboration within my team by encouraging open communication and active participation in brainstorming sessions. I also prioritize regular check-ins and feedback loops with all internal stakeholders to ensure transparency and align our goals, thereby cultivating a sense of shared ownership in projects.

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What strategies would you implement to enhance customer engagement in Travel Retail?

To enhance customer engagement in Travel Retail, I would implement personalized in-store experiences, exclusive product offerings, and interactive marketing events that connect customers with the brand. Utilizing targeted digital campaigns and loyalty programs can also help maintain customer interest and drive repeat purchases.

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How do you keep up with trends in the beauty industry?

I believe in continuous learning, so I stay abreast of trends by reading industry publications, attending beauty trade shows, and participating in webinars. Additionally, networking with industry professionals and following emerging brands on social media helps me gain unique insights and perspectives.

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What metrics do you think are most important for assessing the success of marketing campaigns?

Key metrics for assessing the success of marketing campaigns include ROI, engagement rates, brand awareness, and customer feedback. By analyzing these metrics, I can determine what strategies are working, identify areas for improvement, and refine our future initiatives.

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Describe your experience with budget management in marketing.

I have managed significant marketing budgets in my previous roles, ensuring that allocated funds were utilized efficiently for maximum impact. This includes meticulous planning and tracking expenses while prioritizing spending on campaigns that drive business growth and align with our strategic objectives.

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How do you approach the launch of a new product?

Launching a new product requires detailed planning and execution. My approach includes developing a comprehensive launch strategy that encompasses creating buzz through teasers, coordinating media outreach, and leveraging social media to engage consumers. Post-launch, I focus on gathering feedback to assess the product's performance and make necessary adjustments.

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What makes you passionate about working in beauty marketing?

My passion for working in beauty marketing stems from the opportunity to inspire and empower individuals to express their unique identities. The industry is dynamic and constantly evolving, and I find joy in being at the forefront of innovations that enhance consumer experiences and strengthen brand loyalty.

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Founded by world renown make-up artist Charlotte Tilbury, Charlotte Tilbury Beauty is revolutionising make-up with easy to choose, easy to use and easy to gift skincare and colour products. Named Best British Emerging Luxury Brand in 2014 after o...

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Full-time, hybrid
DATE POSTED
November 23, 2024

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