PR Manager- North Europe

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a creative, talented and passionate PR & Advocacy Manager to be fully responsible for all of the day-to-day areas of PR for the Northern Europe region (Ireland, DACH, Scandinavia & Benelux), focusing on driving brand and product strategies to engage media (consumer and corporate), influencers and makeup artists.

This role will report into our Head of PR (North EU), and will involve working very closely alongside Global PR & Marketing as well as the EMEA Marketing and Commercial teams.

In addition, this role will work very closely with Local PR Agencies to develop, implement and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

As a PR Manager you will

• Manage, coach and inspire a team of 2 internal direct reports and 5 agencies.
• Develop strategies and exceptional PR plans that can be executed locally to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences.
• Promote and respect core brand values and work closely with all departments (including commercial, digital, training & education, NPD, global and marketing) and external partners to deliver integrated campaigns and relevant content.
• Collaborate closely with global PR team and local marketing teams to devise and deliver record breaking activity for each new launch (product or region).
• Create and execute strategies and plans to support brand launches including NPD, new markets and campaigns - driving brand pillars and delivering on key objectives, including but not limited to press coverage, influencer partnerships, gifting, mailers and eventing.
• Guide local agencies to develop and secure consistent, quality and on-brand coverage across print, online & broadcast press
• Manage planning, execution and delivery of core Charlotte Tilbury spokesperson opportunities, profiling key members of the business including Charlotte and Sofia Tilbury through 121 interviews with top tier press. Work alongside agencies to secure interviews, gather and vet questions, create briefing template and chaperone interview, sharing transcripts afterwards and remaining close until coverage is published
• Develop the local paid & organic strategy alongside the team for influencers, ranging from macro to micro.
• Plan and execute local and international press and influencer trips to the highest standard, delivering strong ROI and creating noise and buzz within the PR industry
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.
• Full ownership of all regional budgets, internal budget tracker and finance processes.
• Oversee, feedback and contribute to key reporting and planning documents and presentations.

Who you will work with

Global PR, NPD, CMO, EMEA Marketing, Commercial

About you

• A proven background in Beauty, Lifestyle or Fashion PR, within an agency or in-house.
• Strong experience across both press and influencer activity is essential.
• Experienced in devising and implementing strategic plans with creative flair and ideation.
• Excellent leadership, team management and communication skills.
• Leadership - Help your reports see and be excited by what's possible. Earn and keep respect from agencies and peers. Team members want to go the extra mile for you. Lead by example.
• Appetite for Learning - others will see you are constantly growing in your perspectives and abilities which sets a good example to the team. Embody the CT Values and live by these on a day-to-day basis to inspire and motivate the team.
• Ability to work under pressure and meet deadlines in a timely manner.
• Have exceptional organisational and prioritising skills, a meticulous eye for detail and is results-driven.
• Solutions focused with the ability to motivate and inspire their team and agencies who they oversee.
• Experienced in managing budgets and trackers.
• Adept at managing multiple stakeholders.
• Great relationship-building skills and the ability to network at all levels.
• Strong writing skills and a creative flair when sharing round ups and presentations, editing, proof-reading or fact checking.
• Passionate about stories and current affairs, with a finger on the pulse of social and news trends.
• A relevant second language would be an advantage.
• Prior experience with PR eventing also an advantage.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!