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Technical Product Marketing Manager - job 1 of 2

At Chainalysis, technical marketing crafts inspiring and insightful product stories for our  launches and biggest marketing events. We produce exciting live demos, videos, decks, gather competitive information and build innovative examples with API. We strive to  demonstrate the art of the possible. 

As a Technical Product Marketing Manager, your daily work will focus on creating compelling messaging, product demonstrations, how-to guides, competitive insights and content that engages our current and future customers. You’ll help shape the program for our risk and compliance focused solutions, working closely with product marketers, product managers, sales engineers, revenue enablement and more. A creative storyteller who can connect technical details to customer problems and build polished assets that showcase solutions will excel in this position. 

In this role, you’ll:

  • Develop a firm grasp of our market, data, and product portfolio especially for risk and compliance focused customers, becoming an expert in both our solutions and our data

  • Craft solution and use-case demos that inspire customers to the art of the possible 

  • Partner with product marketing, sales, product, and other stakeholders to support and refine our GTM strategy

  • Build customer experiences for our biggest events from keynotes to booth demos

  • Gather and distill competitive intelligence, providing messaging and roadmap guidance to the organization

  • Distill complexity into clarity and create compelling content for revenue teams including videos, slides, enablement materials, and talk tracks

  • Help identify opportunities to build process and frameworks enabling teams to coordinate effectively

We’re looking for candidates who have: 

  • 5+ years of prior experience in product marketing at a high-growth B2B SaaS company 

  • An exceptional ability to craft stories, write impactfully, and demo products to showcase value

  • A knack for getting deep into data, product, experimenting, building, and providing feedback

  • Deep empathy for customer experience, and a commitment to enabling our user-facing teams to make our customers successful

  • A high standard for visual styling and making presentations and demos look polished

  • A track record of being able to quickly learn, apply,  and explain new technologies

  • Insatiable curiosity and the willingness to “figure it out” when diving into new subject areas

  • Experience catering to financial services, government, and/or crypto-native audiences

Nice to have experience:

  • Prior experience with APIs will be beneficial

This position is ineligible for visa sponsorship.

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here. 

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture. 

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you. 

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What You Should Know About Technical Product Marketing Manager, Chainalysis

At Chainalysis, we're excited to introduce our open position for a Technical Product Marketing Manager who is not just passionate about tech but also skilled in crafting compelling narratives that truly resonate. Here at Chainalysis, our technical marketing team has the rewarding task of creating engaging product stories for our launches and major marketing events. Imagine developing live demos that spark inspiration or creating polished assets that clarify complex solutions for our risk and compliance customers. In this role, you'll collaborate with talented product marketers, sales engineers, and product managers to elevate our go-to-market strategy. If you love turning technical details into engaging content and have a flair for storytelling, you'll thrive in this position. Your days will be filled with crafting impactful messaging, producing how-to guides, and gathering valuable competitive intelligence. You should have a strong grasp of our market and products, especially in data, as well as the flexibility to adapt and learn quickly in a high-growth environment. This isn't just a job—it's an opportunity to shape the customer experience and redefine what's possible in the blockchain space. Join us in our mission to help organizations navigate blockchains safely and confidently. If you're ready to bring your creativity and expertise to a dynamic team focused on innovation, Chainalysis is the place for you.

Frequently Asked Questions (FAQs) for Technical Product Marketing Manager Role at Chainalysis
What are the key responsibilities of a Technical Product Marketing Manager at Chainalysis?

The Technical Product Marketing Manager at Chainalysis is responsible for creating compelling messaging and product demonstrations, developing how-to guides, and producing engaging content that targets our risk and compliance solutions. They partner with various teams to refine our go-to-market strategy, participate in major events, and synthesize competitive intelligence to inform broader organizational messaging.

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What qualifications do I need to apply for the Technical Product Marketing Manager position at Chainalysis?

To be a successful candidate for the Technical Product Marketing Manager role at Chainalysis, you should have at least 5 years of experience in product marketing in a high-growth B2B SaaS environment. Strong storytelling abilities, experience with data analysis, empathy for customer experience, and a commitment to high-quality visual presentations are also vital.

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What makes a candidate stand out for the Technical Product Marketing Manager role at Chainalysis?

Candidates who can excel as a Technical Product Marketing Manager at Chainalysis will demonstrate exceptional storytelling abilities, a deep understanding of tech and data, and a proven track record of creating polished and impactful content. Insatiable curiosity, the willingness to explore new subject areas, and the ability to learn quickly are also critical traits.

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What type of team will I collaborate with in the Technical Product Marketing Manager position at Chainalysis?

In the Technical Product Marketing Manager role, you will collaborate with product marketing teams, sales engineers, product managers, and various other stakeholders. This collaborative approach ensures that you're well-informed about our solutions and helps create a unified strategy that resonates with our target audiences.

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Does Chainalysis provide any accommodations in the interview process for the Technical Product Marketing Manager position?

Yes, Chainalysis is committed to inclusivity and offers accommodations in the interview process for candidates with disabilities. If you need assistance or accommodations, you are encouraged to reach out and communicate your needs.

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Common Interview Questions for Technical Product Marketing Manager
How do you measure the success of your product marketing efforts?

In responding to this question, you could highlight specific KPIs such as customer engagement metrics, conversion rates, and feedback from sales teams about the effectiveness of marketing content. Providing examples will also strengthen your response.

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Can you describe a time when you successfully developed a compelling product story?

When answering this question, share a specific instance where your storytelling led to improved customer engagement or sales. Describe the process you followed and the impact it had, which showcases your skills effectively.

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How would you explain a complex technical product to a non-technical audience?

Highlight your ability to distill complexity into clarity. Discuss methods like using relatable analogies, simplifying terminology, and focusing on tangible benefits to engage a non-technical audience.

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What strategies do you use to gather competitive intelligence?

Explain your approach to competitive analysis, discussing methods like market research, attending industry events, and using analytical tools. Emphasize how this intelligence shapes your marketing strategies.

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How do you stay updated with market trends and product developments?

Discuss various channels you utilize for staying informed, such as industry blogs, networking events, webinars, and participating in forums. Highlight how this knowledge informs your marketing strategies.

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What role does customer feedback play in your product marketing strategy?

Emphasize the importance of customer feedback in shaping your marketing content and messaging. Provide examples of how you've integrated insights from customers to enhance your marketing efforts.

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Describe a situation where you had to collaborate with multiple teams to accomplish a marketing goal.

Share a specific example showcasing your teamwork and communication skills. Highlight how you ensured alignment and clear goals during the collaboration to achieve a successful outcome.

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How do you prioritize tasks when managing multiple projects?

Highlight your organizational skills and methods such as setting clear priorities, utilizing project management tools, and communicating with stakeholders to ensure project timelines are met.

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What experience do you have with visual presentation tools?

Discuss specific tools you are familiar with, such as PowerPoint, Canva, or others, and provide examples of how you've effectively used these tools to create impactful marketing materials.

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Can you give an example where your marketing strategy significantly impacted company sales?

Share a detailed example where your marketing initiatives led to measurable sales growth, using specific metrics to quantify your contributions and explaining the strategies you implemented.

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Cryptocurrencies have already opened up new markets and made the global economy bigger, fairer, and more deeply integrated. We’re only seeing the beginning of what this transformative technology has to offer. But cryptocurrency needs greater trus...

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Full-time, remote
DATE POSTED
December 12, 2024

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