Senior Manager, Media Buyer

As a Senior Manager, Media Buyer at Charlotte Tilbury, your key responsibilities include full funnel media buying and bidding management to enhance brand awareness in the US, managing audience segmentation strategies, integrating Data Clean Room processes, and ensuring budget management aligned with KPIs. You will also oversee the delivery of tier 1 programs in collaboration with ecommerce partners and will work closely with both internal digital teams and external stakeholders.

To qualify for the Senior Manager, Media Buyer role at Charlotte Tilbury, candidates should have a minimum of 6 years of experience in the digital marketplace media landscape. Strong analytical skills, excellent communication and negotiation abilities, and experience in managing cross-functional teams are essential. Additionally, a proven track record in scaling profitable (1P) businesses with annual sales volumes of $100MM+ is a plus.

Charlotte Tilbury actively supports the professional development of the Senior Manager, Media Buyer through various initiatives, including access to a generous employee assistance program, continuous learning opportunities, and the chance to work with cross-functional teams on strategic initiatives. The collaborative environment encourages skill enhancement and personal growth.

Charlotte Tilbury offers an attractive benefits package for the Senior Manager, Media Buyer role, including generous staff discounts on all products, medical, dental, and vision coverage, commuter benefits, a 401(k) plan with company match, and paid time off including birthday PTO. Employees also have access to the Tilbury Treats rewards platform, providing unique discounts on various services and products.

The Senior Manager, Media Buyer plays a vital role in driving brand awareness and empowering individuals to be their best selves through strategic media buying and effective marketing campaigns. By leveraging data and innovative audience segmentation, this position directly supports Charlotte Tilbury's mission to enhance beauty for everyone and creates a strong connection between the brand and its diverse customer base.

When discussing strategies for full funnel media buying, emphasize the importance of understanding customer journeys, engaging different audience segments with tailored content, and using data analytics to optimize campaigns based on performance across each stage of the funnel.

In your response, discuss methodologies like demographic analysis, behavior patterns, and data-driven insights to create targeted audience segments. Highlight successful examples where you've improved engagement or conversion rates through effective segmentation.

Explain how managing KPIs such as CPM and ROAS directly impacts the success of media campaigns. Share examples of how you've previously used KPI data to make informed decisions that led to improved campaign performance and returns on investment.

Discuss your hands-on experience with budget allocation, monitoring expenditures, and optimizing media buys to adhere to financial goals while maximizing ROI. Include instances where you successfully managed budget constraints to achieve campaign objectives.

Outline your project management skills and strategies for coordinating with creative and digital teams to ensure that media assets are delivered on time and within budget. It’s important to demonstrate your proactive approach to addressing potential bottlenecks.

Emphasize how keyword selection and optimization are fundamental in ensuring relevancy in sponsored ads. Discuss your process for keyword mining and how this has led to increased visibility and engagement for previous campaigns.

Share your interpersonal skills and experiences in building professional relationships. Highlight techniques for effective communication, collaboration, and negotiation that have led to successful partnerships in previous roles.

Provide a detailed example of a media campaign where you employed innovative techniques or metrics to achieve desired outcomes. Discuss the objectives, your role, strategies utilized, and the quantitative results that demonstrate the campaign’s success.

Discuss your commitment to continuous learning through attending industry conferences, engaging with online resources, and networking with other media professionals, which enables you to implement the latest trends and technologies in your strategies.

Reflect on potential challenges such as maintaining relevance amidst changing consumer behaviors or managing a diverse team. Encourage discussion on how you approach problem-solving and adaptability to address these challenges effectively.