Dir, Digital Merchandising - WHBM

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.POSITION OBJECTIVE:This position develops and executes a comprehensive Ecommerce strategy to drive growth and enhance the online shopping experience. This position is a cross-functional leader responsible for profitable sales, visual merchandising, and conversion strategy to achieve brand objectives. The role will be responsible for day-to-day oversight of all ecommerce activities.FUNCTIONAL RESPONSIBILITIES:• Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives.• Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics.• Aligns website and APP strategy with overall brand business goals and marketing initiatives.• Responsible for site strategy frameworks & briefs for product launches and promotional events.• Communicates Ecommerce business, consumer behavior insights and trends to leadership leveraging data analytics, website performance and conversion metrics.• Brand owner for website enhancement priorities, partner with product management & IT on AB testing roadmap.• Collaborates with performance marketing team on site growth and traffic plans that deliver both topline and category sales targets.• Collaborates with internal teams (merchants, planning, marketing, technology) to improve processes, identify opportunities, and scale best practices.• Values individuality and the diverse talents of their team. Leads and mentors a team of 5 through clear communication, expectations, and guidance.REQUIRED QUALIFICATIONS:• Bachelor’s Degree required - Master’s Preferred• 10+ years’ experience in Merchandising and E-commerce and 4-6 years of management experience• Broad based business acumen• Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic• Possess a clear understanding of financial measurements and how to impact them• Demonstrate leadership ability in inspiring and motivating own team• Demonstrated consistent ability to drive financial results and goals• Strong interpersonal skills; excellent written and verbal communication including presentation skills• Proficient in web analytics tools & platforms; Google Analytics, Content Square, Product Information management system• Excel at working cross functionally – strong influencing skillsChico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.