A Content Lead at TILT plays a vital role in shaping the brand's voice and online presence. This position involves managing all digital marketing channels and devising strategies that elevate the TILT platform. You'll work collaboratively with the team to generate innovative content ideas and implement an effective editorial process that drives user engagement.

To qualify for the Content Lead position at TILT, candidates should have a proven track record in brand development and digital marketing. Experience with growing a brand rapidly and understanding what it takes to achieve hypergrowth is essential. Strong innovative thinking and familiarity with content marketing strategies are also crucial for success in this role.

At TILT, success for the Content Lead is measured by several key performance indicators, including the growth of digital marketing channels, engagement levels of content produced, and the overall impact of marketing initiatives on brand visibility and user acquisition. These metrics help ensure that your contributions significantly contribute to the company’s mission.

Yes! TILT values flexibility and fosters a remote team environment. While the job location is technically in London, we are transitioning to a hybrid work model, allowing for a blend of remote work and office collaboration as we grow.

The culture at TILT is experimental and ambitious, focusing on building the best shopping experience in the world. It's fast-paced, challenging, and rewarding for those who work hard and thrive in meritocratic environments. You'll be joining a friendly team that values collaboration and celebrates achievements together.

As a Content Lead at TILT, you'll enjoy several benefits, including stock options to share in the company's growth, competitive salaries, and the flexibility to work remotely. We believe in rewarding hard work and high impact, so you can expect a fulfilling and supportive work environment.

The main mission of TILT is to revolutionize the online shopping experience. We aim to replace the mundane, cookie-cutter retail websites with a fun, interactive shopping experience through live streaming, connecting customers with products in a more engaging way.

When answering this question, focus on a campaign where you set clear objectives, implemented innovative strategies, and achieved measurable results. Highlight your role in decision-making and creativity, as well as how you adapted tactics based on performance data to enhance the campaign's effectiveness.

Demonstrate your understanding of audience segmentation and personalization. Explain how you tailor content strategies to meet the interests and preferences of different audience groups while ensuring that the brand voice remains consistent and engaging.

Discuss various strategies such as utilizing user-generated content, running interactive Q&A sessions, or leveraging influencers to extend reach and engagement. Showcase how you would analyze engagement metrics to refine your strategy continuously.

Mention specific KPIs such as engagement rates, conversion rates, website traffic, and social shares. Discuss how you would utilize tools and analytics to gather data and subsequently refine your strategies based on what works best.

Emphasize the importance of collaboration with various teams, such as design, product, and sales. Share examples of how positive collaboration has driven successful projects in the past and how it enhances overall creativity and execution.

When addressing this question, outline the context, the specific challenge faced, and the steps you took to navigate it. Highlight your problem-solving skills and any innovative solutions you implemented that led to a positive outcome.

Discuss current trends such as personalization, AI in marketing, or the rise of interactive content. Explain why you find these trends exciting and how you see them shaping the future of digital marketing in the online shopping space.

Mention specific resources such as industry blogs, podcasts, or webinars you follow. Highlight your commitment to continuous learning and how incorporating the latest trends into your work can benefit TILT's marketing efforts.

Articulate your understanding of brand storytelling's role in creating emotional connections with audiences. Provide examples of effective brand stories and how you would leverage storytelling to enhance TILT's brand image.

Discuss your process for soliciting feedback from various stakeholders and how you would use that feedback to refine your content strategy. Emphasize the importance of being open to constructive criticism and continuous improvement.