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Sales Strategy Manager, SMB

   

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Sales Strategy Manager on the Global Sales Strategy, Insights & Performance (GSSIP) team. GSSIP is the team that identifies strategic B2B market opportunities, designs programs and processes for pursuing those opportunities, and builds the instrumentation that helps Choice’s Global Sales organization drive revenue. As a key member of the GSSIP team, you will be responsible for leading key strategic initiatives, including the development of a new, direct-to-market digital distribution platform designed for small and medium businesses (SMBs).

Are you a strategic thinker with a passion for launching programs that unlock new revenue growth opportunities? We invite you to apply today for our Sales Strategy Manager role today and #MakeItYourChoice.

Your Responsibilities

  • You’ll own 2-3 key B2B sales programs, including the management of a new digital platform designed to serve small and medium business (SMB) travelers and travel managers

  • You’ll work across Marketing, Distribution, I.T. and other organizations to assess market opportunities and develop roadmaps for your assigned programs

  • You’ll build scorecards and tracking mechanisms for your programs, present results to leadership, and make recommendations on program enhancements and course corrections

  • You’ll serve as a subject matter expert both internally and externally, and may attend conferences or industry events to represent Choice and discover best practices

Your Experience, Skills & Competencies

  • Bachelor's degree in related field required (or equivalent experience)

  • Experience working in B2B sales or marketing (especially in the SMB segment)

  • 5+ years’ experience in project/program management or go-to-market strategy

  • Proficient in Microsoft Outlook, Excel, PowerPoint and Word

  • Familiar with CRM tools such as Salesforce, and data visualization tools like Tableau

  • Demonstrates key competencies to include Strategic Mindset, Plans & Aligns, and Drives Results

Your Team

This is an individual contributor role that will report to the Senior Manager, Sales Strategy. You will work on a small, highly collaborative team (1-2 direct peers) and collaborate with cross functional departments on a regular basis.

Your Work Location

As our Sales Strategy Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Salary Range

The salary range for this position is $98,000 to $115,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

  • Competitive compensation and benefits, including medical, dental, and vision coverage

  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

  • Financial benefits for retirement and health savings

  • Employee recognition programs

  • Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

PLEASE NOTE: This role is not eligible for sponsorship ***

   

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Average salary estimate

$106500 / YEARLY (est.)
min
max
$98000K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Strategy Manager, SMB, Choice Hotels

Choice Hotels is on the lookout for a dynamic Sales Strategy Manager for Small and Medium Businesses (SMB) to join our Global Sales Strategy, Insights & Performance (GSSIP) team in North Bethesda, MD. If you thrive in a fast-paced environment and enjoy steering strategic initiatives, this could be the perfect opportunity for you! The GSSIP team identifies fresh B2B market opportunities and crafts programs to capitalize on them, which plays a crucial role in helping our sales organization maximize revenue. In this position, you’ll take charge of 2-3 impactful B2B sales programs, including launching a new digital platform tailored specifically for the SMB segment. Collaboration is key, as you will work closely with various teams including Marketing, IT, and Distribution to explore market possibilities and outline roadmaps for your initiatives. You’ll also create scorecards to track program effectiveness and present findings to leadership to recommend necessary adjustments. Additionally, your expertise will shine as you engage with the industry at conferences and form best practices. If you have a knack for strategic thinking and driving revenue growth, we’d love to see your application for the Sales Strategy Manager position and for you to #MakeItYourChoice with us!

Frequently Asked Questions (FAQs) for Sales Strategy Manager, SMB Role at Choice Hotels
What are the responsibilities of a Sales Strategy Manager at Choice Hotels?

As a Sales Strategy Manager at Choice Hotels, you’ll lead 2-3 significant B2B sales programs, particularly focusing on a new digital platform for SMB travelers. Your role involves collaborating with Marketing, IT, and Distribution teams to assess market opportunities, developing roadmaps for execution, and building tracking mechanisms to measure program success. Additionally, you’ll be responsible for presenting results to leadership and making recommendations for enhancements.

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What qualifications are necessary for the Sales Strategy Manager position at Choice Hotels?

To qualify for the Sales Strategy Manager role at Choice Hotels, candidates should possess a Bachelor's degree in a related field or have equivalent experience. Additionally, having at least 5 years of experience in project or program management, particularly in B2B sales or marketing, is crucial. Proficiency in tools like Microsoft Office and familiarity with CRM software such as Salesforce will help you excel in this role.

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Why is the Sales Strategy Manager role important at Choice Hotels?

The Sales Strategy Manager role at Choice Hotels is vital as it drives the development of strategic initiatives that unlock new revenue growth opportunities for small and medium businesses. This position directly influences the company’s ability to adapt to B2B market needs, ensuring that the Global Sales organization can effectively target and serve SMB customers, thereby contributing to overall revenue growth.

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What kind of team culture can a Sales Strategy Manager expect at Choice Hotels?

A Sales Strategy Manager at Choice Hotels can expect to be part of a collaborative and supportive team culture. The GSSIP team is small, consisting of 1-2 direct peers, which fosters strong working relationships and open communication. The company emphasizes listening to every voice and idea, ensuring associates feel valued and empowered to contribute to the company’s success.

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What benefits does Choice Hotels offer for the Sales Strategy Manager position?

Choice Hotels provides a comprehensive benefits package for the Sales Strategy Manager role, which includes competitive medical, dental, and vision coverage, paid time off for various personal needs, and financial benefits for retirement and health savings. Additionally, associates benefit from employee recognition programs and discounts at Choice hotels worldwide, enhancing work-life balance and overall well-being.

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Common Interview Questions for Sales Strategy Manager, SMB
How do you prioritize projects as a Sales Strategy Manager?

When prioritizing projects as a Sales Strategy Manager, it's important to assess the potential impact of each initiative on business objectives. Consider factors such as market demand, alignment with company strategy, available resources, and deadlines. Highlight your ability to communicate with stakeholders to ensure alignment on priorities.

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Can you describe your experience with digital marketing and B2B sales?

Discuss your hands-on experience in digital marketing strategies and B2B sales techniques. Give examples of campaigns or projects you've worked on that demonstrate your capability to drive sales growth and engagement, particularly for SMB segments, and how you've utilized data to inform your strategies.

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What strategies do you use to assess market opportunities?

I typically begin by conducting thorough market research to identify trends and gaps within the SMB sector. I use data analytics tools and customer feedback to better understand target customers. Discuss how you would present actionable insights to your team and make data-driven recommendations.

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How do you measure the success of a sales program?

Measuring success involves setting clear KPIs and benchmarks before launching a program. After implementation, I monitor these metrics using scorecards and analytics. Explain how you adjust strategies based on performance data to ensure continuous improvement.

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Describe a time when you had to handle a difficult project deadline.

Detail a specific instance where you managed a challenging deadline. Discuss how you organized tasks, communicated with team members, and ensured responsibilities were clear. Highlight any tools or methodologies you used to keep the project on track.

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What role does collaboration play in your work as a Sales Strategy Manager?

Collaboration is crucial in my work as a Sales Strategy Manager. It allows for shared insights and resources from different departments like Marketing, IT, and Sales. Provide examples of how teamwork led to successful project outcomes and how you fostered a collaborative environment.

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How do you stay updated on industry trends relevant to SMBs?

I actively follow industry publications, attend relevant conferences, and engage with professional networks. Explain how you leverage these resources to stay ahead of trends and integrate new insights into your strategies.

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What CRM tools have you used, and how have they impacted your work?

Discuss your experience with CRM tools, particularly Salesforce, and how they’ve helped you manage client relationships, track sales performance, and inform marketing efforts. Share specific functionalities you find beneficial for the role.

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Can you give an example of how you’ve improved a sales process?

Provide a detailed account of a specific sales process you improved, outlining the challenges you faced, the strategies implemented, and the resulting positive outcomes. Quantify the improvements where possible to demonstrate your impact.

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What do you consider the most challenging aspect of being a Sales Strategy Manager?

Discuss the importance of adaptability in response to market changes and the nuances of aligning various departments toward a common sales goal. Emphasize your readiness to embrace challenges and your strategies for overcoming them.

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DATE POSTED
April 19, 2025

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