Content Strategy Coordinator

As the Content Strategy Coordinator at NYC Parks, your primary responsibilities include creating original digital content for web, newsletters, and social media channels, all aimed at enriching the park user experience. You will collaborate closely with the Video Producer to organize and edit video resources, ensuring they support our communications goals. Additionally, you'll manage the Agency event calendar and work with various partners within and outside the agency to align on exciting public-facing content.

To qualify for the Content Strategy Coordinator role at NYC Parks, candidates should have a baccalaureate degree from an accredited institution along with two years of relevant experience in community work or activities related to the role. Alternatively, individuals with a high school diploma and six years of community work experience may also be considered. Importantly, at least one year of the experience must relate directly to the described duties.

To apply for the Content Strategy Coordinator position at NYC Parks, candidates must visit the cityjobs.nyc.gov website and search for Job ID# 711443. It's important to note that all applications must be submitted through this platform and include your Employee Record Number (ERN) and Job ID# in your cover letter and resume. Make sure your application is submitted before the posting period ends!

As the Content Strategy Coordinator at NYC Parks, you will be responsible for producing a variety of content that enhances user experience. This includes creating engaging digital content for the website, newsletters, and social media channels. You'll also be involved in editing and developing video resources, as well as crafting narratives that highlight the parks' unique features and events, ultimately enriching how users interact with NYC's green spaces.

Working as a Content Strategy Coordinator at NYC Parks, you can expect a collaborative and vibrant work environment. The role involves interacting with various teams, including communications and public affairs, and allows for a lot of creativity. NYC Parks embraces inclusivity and diversity, ensuring that all employees work in an environment free from discrimination or harassment, promoting a sense of belonging and community.

In crafting engaging digital content for NYC Parks, I would start by understanding our audience's interests and needs. I’d explore current trends in digital storytelling and utilize various platforms to tailor content accordingly. Creating visually appealing graphics and incorporating multimedia elements like videos or interactive features can enhance engagement. Collaborating with the community to source stories and feedback would also ensure content is relatable and meaningful.

Certainly! In my previous role, I worked on a project to revamp a community newsletter. I started by collecting feedback from the audience, which guided the content strategy. After brainstorming topics and visual elements, I assigned tasks to team members, ensuring timelines were met. Once the content was created, I coordinated the editing process and utilized analytics to measure readership, helping us refine future newsletters for greater engagement.

Collaboration with a Video Producer would start with strategy sessions to align on the message and audience. I would share insights on what content might resonate best visually and brainstorm ideas for video topics that complement our written content. During production, I’d ensure we collect materials and narratives that are authentic to the parks, and I’d provide feedback during the editing phase to make sure the final product reflects our vision.

The most important aspect of content strategy to engage an audience is understanding their needs and preferences. It's crucial to create content that speaks directly to the audience's interests and shares experiences that resonate. Incorporating storytelling elements, interactive features, and real community input can foster a deeper connection. Additionally, maintaining consistency in messaging and tone helps build trust and loyalty toward the brand.

Measuring success starts with defining clear KPIs based on the goals of each content piece. I typically track metrics such as engagement rates, shares, click-through rates, and overall reach. Using analytical tools, I analyze user behavior and feedback to assess how well the content resonates. I also conduct surveys or solicit direct feedback to understand audience satisfaction and adjust future strategies accordingly.

In a previous position, I had to manage multiple content projects with tight deadlines. I prioritized by assessing each project’s importance and deadlines. I created a detailed schedule, breaking down tasks and allocating specific periods within my workflow for focused work. Effective communication with the team helped ensure everyone was aligned on priorities, and regular check-ins kept projects on track without sacrificing quality.

I am proficient in using a variety of digital content creation tools such as Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), CMS platforms like WordPress, and social media management tools such as Hootsuite and Buffer. Additionally, I leverage analytics tools like Google Analytics to monitor content performance. My familiarity with visual editing and graphic design greatly enhances my ability to produce engaging content across platforms.

I stay updated by regularly reading industry blogs, attending webinars, and participating in professional groups on social media platforms like LinkedIn. Subscribing to newsletters from trusted marketing and content strategy sources helps keep me informed of emerging trends. Engaging with fellow content creators and attending conferences allows me to share insights and learn new strategies that I can apply to my work.

Once, I faced a situation where a major planned campaign was not resonating with our audience, as reflected by low engagement metrics. I took the initiative to gather feedback from the audience to understand their concerns and preferences better. Based on the insights, I proposed a new direction for the campaign that was more aligned with their interests. This shift not only improved engagement but also strengthened our connection with the community.

What excites me most about the Content Strategy Coordinator position at NYC Parks is the opportunity to combine my love for storytelling with my passion for green spaces. Being part of a team that highlights the importance of parks and facilitates community engagement is incredibly fulfilling. I am also looking forward to the collaborative environment and using innovative content strategies to connect with New Yorkers and showcase the beauty of our city’s parks.