CRM Tech Lead (JR101480)

As a CRM Tech Lead at Clarion Events, you will be responsible for owning the CRM strategy, developing a roadmap for implementation, managing the adoption of Microsoft Dynamics 365, and ensuring its seamless integration with existing business systems. You'll collaborate with stakeholders to gather requirements, customize the platform, and provide end-user training to promote effective usage.

To become a CRM Tech Lead at Clarion Events, candidates should have previous experience managing Microsoft Dynamics 365 as a CRM lead or manager. Certification in MB-910 Dynamics 365 Fundamentals and PL-900 Power Platform Fundamentals is desirable. Strong interpersonal, communication, and requirement gathering skills are also essential for this role.

At Clarion Events, we value continuous learning and development. As a CRM Tech Lead, you will have access to mentoring programs, a wellbeing library, and opportunities to stay updated on industry trends and emerging technologies related to CRM and customer engagement. We also offer well-being days and various initiatives to promote your personal and professional growth.

The CRM strategy vision at Clarion Events aims to deliver exceptional customer outcomes and experiences, ensuring every connection counts. This vision empowers teams to work collaboratively towards making our products leaders in customer satisfaction and delight through effective use of Microsoft Dynamics 365.

As a CRM Tech Lead at Clarion Events, you will enjoy a range of benefits including 25 days of holiday plus bank holidays, year-end wellbeing shutdown, flexible summer hours, a health cash plan, private medical insurance, a subsidized café, on-site gym facilities, and opportunities for charity work, among others.

To effectively answer this question, provide specific examples of your previous roles that involved Dynamics 365. Highlight your responsibilities, particularly those that relate to customizing the platform, managing user adoption, and overseeing implementations, ensuring you articulate how your experience aligns with what Clarion Events is seeking.

When discussing how you gather requirements, emphasize your communication and interpersonal skills. Mention methods such as interviews, surveys, and workshops you use to elicit valuable insights, ensuring that you show your ability to foster collaboration and build trust with stakeholders.

Discuss strategies such as user training sessions, creating comprehensive documentation, offering ongoing support, and establishing feedback loops to monitor system use. Tailor your response to show how these strategies can effectively promote Microsoft Dynamics 365’s adoption at Clarion Events.

To ensure data integrity, explain your approach to data governance and regular audits. Highlight any experience you've had in implementing security measures and best practices for data management, and how this aligns with Clarion’s need for quality data in their Dynamics 365 platform.

When answering this question, use the STAR method (Situation, Task, Action, Result) to articulate a specific example. Focus on your role, the challenges faced, and how your leadership and technical expertise led to successful outcomes that improved business processes.

Discuss factors such as API compatibility, data syncing, and the business processes that these integrations will impact. Articulate how you assess the value of integrations for improving user experience and achieving business objectives, which is crucial for success as a CRM Tech Lead at Clarion Events.

Illustrate your conflict resolution skills by emphasizing the importance of active listening, empathy, and finding common ground. Provide examples of how you've successfully navigated conflicts in the past, highlighting your ability to maintain positive relationships while working toward a solution.

Mention key performance indicators such as user adoption rates, customer satisfaction scores, and data accuracy levels. Explain how you use these metrics to drive improvements and how this aligns with Clarion Events’ vision for customer outcomes.

Share your insights on emerging trends such as artificial intelligence and machine learning in CRM. Discuss how these technologies can enhance customer engagement and drive efficiencies, aligning your thoughts with Clarion Events’ commitment to staying informed and innovative.

Show your enthusiasm for Clarion Events’ values and commitment to customer satisfaction. Discuss your understanding of their mission and how your background and skill set align with their goals, portraying yourself as a candidate genuinely interested in contributing to the team.