Product Marketing + Community
Our Revolution in Developer Experience
Cline is igniting a revolution in how software is built. We're not just creating another developer tool—we're fundamentally transforming the relationship between developers and AI.
Our mission is bold but clear: to redefine how developers interact with AI by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping you in complete control. We believe AI should amplify human creativity, not replace it.
The numbers tell our story:
- 1 million+ installs of our VS Code extension—and growing rapidly
- 40K+ GitHub stars and 16.2K+ Discord members in our thriving open-source community
- Thousands of developers discovering the power of AI-assisted coding through Cline every day
But we're just getting started. The next chapter of our story will be about bringing this revolutionary experience to millions more developers worldwide, including professional engineers at the world's most innovative companies.
We're building Cline for the builders—for the developers who want to focus on solving hard problems instead of writing boilerplate code. For the teams who want to ship faster without sacrificing quality. For the companies who understand that empowering their developers with the right AI tools is the key to innovation.
If you're passionate about being at the forefront of AI and developer experience, about helping shape how the next generation of software will be built, join us. This is your chance to be part of something truly extraordinary.
Why this job is exciting
This is your chance to help define and scale the voice of one of the most beloved AI coding tools in the world.
We’re looking for a deeply technical, extremely tapped-in product marketer to help drive Cline’s growth and storytelling. You’ll work to scale what’s working—sharp copy, viral content, clear product feedback loops—and expand it across platforms, audiences, and personas.
This role blends product marketing, community building, and a touch of growth. You’ll ship content daily. You’ll frame what we’re building before it’s built. You’ll become the connective tissue between what we ship and how people understand it.
It’s also a strategic role. Because you’re deeply embedded in the community, you’ll help inform the product itself—bringing forward sharp insights, examples, and opportunities that shape what we build next.
It’s a chance to shape our public voice, elevate our product, and bring Cline to 10 million developers.
Your Mission at Cline
Build and Scale Product Voice
- Work closely with our PMM and product team to define how we talk about what we’re building
- Write sharp, technical launch copy across Twitter, Reddit, LinkedIn, Discord, and emerging channels
- Identify early-stage product ideas and help pressure test or refine them
Lead Community Insight and Feedback
- Plug into technical conversations across Reddit, Discord, and Twitter
- Surface what developers are talking about—and turn that into narrative
- Spot moments that deserve a meme, thread, or teardown
- Create feedback loops between our users and roadmap
Support Strategic Growth
- Help define our community narrative and positioning against competitors
- Define key performance indicators (KPIs) for growth and retention, and formulate strategies to enhance them.
- Identify high-leverage creators, tools, and users to partner with
- Be highly aware of competitive offerings and their releases
What You Bring
- Deep familiarity with the AI dev tools landscape (Cline, Cursor, Devin, Windsurf, etc.)
- A strong product sense and marketing instinct—you know what’s impressive, what’s confusing, and what’s boring
- Sharp, natural writing voice with a finger on the pulse of online dev culture
- Ability to build small demos or explain technical concepts clearly
- Comfort operating in ambiguity, moving fast, and playing to win
Working hours
🌎 The ideal candidate for this role will reside in San Francisco, California. Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position.
Required locations: San Francisco, California
We do not subscribe to "I do my best work when I work 40 hours a week." People we hire at Cline believe that building outstanding things means working very hard — smarter and more hours than the competition.
Learn more about us
You can learn more about what it’s like to work at Cline by visiting our GitHub repository and joining our Discord community.
We are an ambitious team collectively working hard to build tools that transform how developers interact with AI.
Cline is an equal opportunity workplace; we welcome people from all backgrounds.
You’re the right fit if:
- You’re deeply, intrinsically motivated by Cline’s mission and the future of AI-assisted development
- You have strong product intuition and a sharp eye for what makes a feature (or message) land with developers
- You live inside the modern dev content ecosystem—Reddit, Twitter, Discord, Hacker News—and instinctively know what plays and what flops
- You’re a crisp, compelling writer who can turn product insight into high-signal narrative, fast
- You’re comfortable demoing tools, digging through changelogs, and explaining technical concepts clearly
- You thrive in ambiguity and love operating at the early edge of fast-moving teams
- You have experience engaging with developer communities or technical audiences, either professionally or through personal projects
Extra credit:
- You’ve shipped content that went viral, shaped narrative, or drove meaningful product adoption
- You’ve worked on early-stage technical products, especially in dev tools or AI
- You’ve helped define positioning, GTM, or messaging for a technical product
- You’ve built a side project, newsletter, or online presence that demonstrates your taste and execution
Level & Compensation
This role is associate level, depending on experience and fit. The target compensation range is $120,000–$180,000 USD, with equity included. We’re open to adjusting for exceptional candidates.
- 🏥 Comprehensive health, dental, and vision insurance
- 💰 Competitive equity package - we want you to own a meaningful piece of our success
- 🏝️ Flexible PTO policy - take the time you need to recharge
- 🧠 Learning & development budget for conferences, courses, and books
- 🌐 Regular team retreats and off-sites to connect in person
- 🖥️ Latest tech and tools you need to be successful
Cline is an equal opportunity workplace; we welcome people from all backgrounds.
Average salary estimate
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