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Product Marketing + Community

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Our Revolution in Developer Experience

Cline is igniting a revolution in how software is built. We're not just creating another developer tool—we're fundamentally transforming the relationship between developers and AI.

Our mission is bold but clear: to redefine how developers interact with AI by creating autonomous coding agents that live inside your IDE, providing seamless assistance while keeping you in complete control. We believe AI should amplify human creativity, not replace it.

The numbers tell our story:

1 million+ installs of our VS Code extension—and growing rapidly
40K+ GitHub stars and 16.2K+ Discord members in our thriving open-source community
Thousands of developers discovering the power of AI-assisted coding through Cline every day

But we're just getting started. The next chapter of our story will be about bringing this revolutionary experience to millions more developers worldwide, including professional engineers at the world's most innovative companies.

We're building Cline for the builders—for the developers who want to focus on solving hard problems instead of writing boilerplate code. For the teams who want to ship faster without sacrificing quality. For the companies who understand that empowering their developers with the right AI tools is the key to innovation.

If you're passionate about being at the forefront of AI and developer experience, about helping shape how the next generation of software will be built, join us. This is your chance to be part of something truly extraordinary.

Why this job is exciting

This is your chance to help define and scale the voice of one of the most beloved AI coding tools in the world.

We’re looking for a deeply technical, extremely tapped-in product marketer to help drive Cline’s growth and storytelling. You’ll work to scale what’s working—sharp copy, viral content, clear product feedback loops—and expand it across platforms, audiences, and personas.

This role blends product marketing, community building, and a touch of growth. You’ll ship content daily. You’ll frame what we’re building before it’s built. You’ll become the connective tissue between what we ship and how people understand it.

It’s also a strategic role. Because you’re deeply embedded in the community, you’ll help inform the product itself—bringing forward sharp insights, examples, and opportunities that shape what we build next.

It’s a chance to shape our public voice, elevate our product, and bring Cline to 10 million developers.

Your Mission at Cline

Build and Scale Product Voice

Work closely with our PMM and product team to define how we talk about what we’re building
Write sharp, technical launch copy across Twitter, Reddit, LinkedIn, Discord, and emerging channels
Identify early-stage product ideas and help pressure test or refine them

Lead Community Insight and Feedback

Plug into technical conversations across Reddit, Discord, and Twitter
Surface what developers are talking about—and turn that into narrative
Spot moments that deserve a meme, thread, or teardown
Create feedback loops between our users and roadmap

Support Strategic Growth

Help define our community narrative and positioning against competitors
Define key performance indicators (KPIs) for growth and retention, and formulate strategies to enhance them.
Identify high-leverage creators, tools, and users to partner with
Be highly aware of competitive offerings and their releases

What You Bring

Deep familiarity with the AI dev tools landscape (Cline, Cursor, Devin, Windsurf, etc.)
A strong product sense and marketing instinct—you know what’s impressive, what’s confusing, and what’s boring
Sharp, natural writing voice with a finger on the pulse of online dev culture
Ability to build small demos or explain technical concepts clearly
Comfort operating in ambiguity, moving fast, and playing to win

Working hours

🌎 The ideal candidate for this role will reside in San Francisco, California. Regular attendance at weekly Developer and AI events in the city is an essential aspect of this position.

Required locations: San Francisco, California

We do not subscribe to "I do my best work when I work 40 hours a week." People we hire at Cline believe that building outstanding things means working very hard — smarter and more hours than the competition.

Learn more about us

You can learn more about what it’s like to work at Cline by visiting our GitHub repository and joining our Discord community.

We are an ambitious team collectively working hard to build tools that transform how developers interact with AI.
Cline is an equal opportunity workplace; we welcome people from all backgrounds.

You’re the right fit if:

You’re deeply, intrinsically motivated by Cline’s mission and the future of AI-assisted development
You have strong product intuition and a sharp eye for what makes a feature (or message) land with developers
You live inside the modern dev content ecosystem—Reddit, Twitter, Discord, Hacker News—and instinctively know what plays and what flops
You’re a crisp, compelling writer who can turn product insight into high-signal narrative, fast
You’re comfortable demoing tools, digging through changelogs, and explaining technical concepts clearly
You thrive in ambiguity and love operating at the early edge of fast-moving teams
You have experience engaging with developer communities or technical audiences, either professionally or through personal projects

Extra credit:

You’ve shipped content that went viral, shaped narrative, or drove meaningful product adoption
You’ve worked on early-stage technical products, especially in dev tools or AI
You’ve helped define positioning, GTM, or messaging for a technical product
You’ve built a side project, newsletter, or online presence that demonstrates your taste and execution

Level & Compensation

This role is associate level, depending on experience and fit. The target compensation range is $120,000–$180,000 USD, with equity included. We’re open to adjusting for exceptional candidates.

🏥 Comprehensive health, dental, and vision insurance
💰 Competitive equity package - we want you to own a meaningful piece of our success
🏝️ Flexible PTO policy - take the time you need to recharge
🧠 Learning & development budget for conferences, courses, and books
🌐 Regular team retreats and off-sites to connect in person
🖥️ Latest tech and tools you need to be successful

Cline is an equal opportunity workplace; we welcome people from all backgrounds.

Average salary estimate

$150000 / YEARLY (est.)

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$180000K

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What You Should Know About Product Marketing + Community, Cline Bot Inc.

At Cline, we're on an exciting path to transform how developers engage with AI through our innovative product. As a Product Marketing + Community expert, you'll play a pivotal role in sharing our mission which is more than just creating tools—it's about fostering a revolutionary relationship between developers and AI. Your day-to-day will involve crafting sharp, engaging content that captures the essence of our groundbreaking features, allowing developers to understand the benefits they bring. You will be at the heart of our community, engaging with users on platforms like Discord and Twitter, shaping narratives that resonate with our audience. Your insights will be invaluable in helping us refine our product and grow our user base, setting the stage for what’s next in developer tool evolution. We're looking for someone who isn’t just passionate about AI but can also grasp intricate technical topics seamlessly and communicate them effectively to a diverse audience. You'll identify opportunities for feedback loops, provide market insights, and work closely with our product managers to communicate our offerings effectively. Joining Cline is more than just taking a job; it's stepping into a revolutionary atmosphere where your voice will shape the future of coding assistance. If you're ready to make a significant impact and help bridge the gap between innovation and developer experience, we want to hear from you!

Frequently Asked Questions (FAQs) for Product Marketing + Community Role at Cline Bot Inc.

What are the main responsibilities of the Product Marketing + Community role at Cline?

The Product Marketing + Community role at Cline involves creating engaging and clear marketing content, engaging with users on various platforms, and providing valuable insights to influence product development. You'll be responsible for crafting narratives around our innovative AI tools, communicating with our vibrant community, and helping shape our product’s voice in the developer space.