Lifecycle Marketing Manager

What is Clutch Clutch is the leading global marketplace of business service providers, featuring over 310,000 B2B companies across 154 countries. Each month, over a million business leaders use Clutch to find the right service providers for their needs. Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the past 6 consecutive years... and has been listed in Deloitte’s North America Technology Fast 500. Who We Are Our global team of builders make our mission and growth possible. We come from many countries and believe that celebrating what makes us different creates a resilient and positive culture. Leading with empathy and an open mind are key to uncovering brilliant solutions. We promote diversity, equity and inclusion by weaving it in all of our processes, from our hiring practices and benefits plans to our employee-led and executive-sponsored DE&I committee. Clutch has been recognized by workplace culture site, Comparably, as a best company for career growth, work-life balance, and diversity. Who We Are Looking For We are seeking a Lifecycle Marketing Manager Manager to deepen our customer, prospect, and buyer relationships and drive higher engagement and bookings through all touch points in the customer journey. In this role, you’ll be integral to our brand and growth strategy by creating data-driven campaigns built on Firmographic, account score, or engagement data captured in HubSpot to deliver the right message to the right contact at the right time. The Demand Gen team serves as a dot-connecter across sales, marketing, and operations teams to identify, engage, and convert decision makers at our target B2B service provider accounts. This role will have a direct impact generating pipeline for our sales organization and helping the account management and new business teams ensure providers see success with Clutch. As the Lifecycle Marketing Manager, you are an email marketing expert, and will be looked upon to blend strategy with execution, owning and implementing email programs and campaigns. You are well informed of email best practices, ensuring delivery rates remain exceptional, while delivering more emails than ever before. This role is based out of our Washington, DC office. Clutch operates a hybrid working environment, and candidates must be able and willing to work 2-3 days per week out of the office (located in DuPont Circle). Responsibilities • Deeply understand the Clutch products, service provider customer base, and B2B buyer journey. • Develop and execute on a sophisticated email program utilizing HubSpot that drive provider and buyer trust, educate prospects and customers about Clutch, and set expectations around the customer journey. • Champion the customer, understanding how to best segment audiences, personalize outreach, and deliver relevant content to the right contact, at the ideal frequency, based on their behavior and needs. • Design a robust A/B testing and experimentation roadmap that uncovers key insights about our customer and prospect segments and turn those learning into meaningful KPI improvements • Measure, report, and optimize program and campaign performance while effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization. • Partner closely with sales, product, marketing, operations, and data teams to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation. Qualifications • Minimum of 5 years of marketing experience. • Minimum of 3 years of email marketing experience (B2B or B2C), and have • Demonstrated abilities in executing heavily segmented email programs that drove results. • Knowledgeable in email design best practices and can design/build/create emails independently. • HTML experience required; CSS preferred. • Experienced marketing writer using clear and concise copy for email efforts. • Proficient with marketing automation platforms (HubSpot is a plus) and familiar with marrying marketing campaign data with CRM pipeline metrics. • Excellent at building cross-functional relationships. You've worked closely with data, product, sales, content and operations partners and feel comfortable working across teams. • Strong attention to detail, proofreading, and analytical prowess for copy and content creation. • Demonstrates willingness to learn about the customer journey in a two-sided marketplace and the stakeholders in the buying process preferred. What Clutch Offers • 401(k) up to 5% Match, 100% Immediate Vesting • Cigna Medical, Dental & Vision • Life Insurance • Short-Term and Long-Term Disability Benefits • Fertility Benefits • ComPsych Employee Assistance Program, Ginger Mental Health Benefits and Talk Space On-Demand Mental Health Benefits • Commuter Benefits • Paid Time Off • 15 vacation days, 12 holidays, 3 flexible holidays, 7 sick days, 2 community service days, 2 mental health days • While working in the office, a well stocked pantry, fridge and bi-weekly catered lunches • Structured Learning and Development Opportunities • Business Casual Work Environment Clutch Co. is an Equal Employment Opportunity employer. We consider all qualified applicants without regard to race, traits historically associated with race (including hair texture, hair type and protective hairstyles), religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, physical or mental disability, personal appearance, genetic information, marital status, political affiliation or activity, credit information, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, or any other characteristic protected by applicable law. Clutch participates in E-Verify. Clutch Co. is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Applicants with disabilities are invited to advise Clutch Co. of any reasonable accommodations needed in the application process by contacting us at talent@clutch.co