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Virtual Marketing Events Specialist

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Why this role?

Cohere is on a mission to transform how businesses utilize AI, and we are seeking a tech-savvy and creative Virtual Marketing Events Specialist to join our dynamic team. We believe in the power of virtual events to connect, engage, and inspire audiences worldwide, and this role is central to our marketing strategy.

In this intermediate level individual contributor role, you will lead the planning and execution of captivating virtual events, webinars, and online experiences that showcase Cohere's cutting-edge AI technology to a global audience. Your expertise will be pivotal in expanding our digital footprint and engaging the online community.

As our Virtual Marketing Events Specialist, you will:

  • Develop and manage a robust virtual events calendar, including webinars, online workshops, online developer meet-ups, virtual conferences, and interactive product demonstrations. The role is pivotal in showcasing Cohere's innovative technology and driving business growth through lead generation.

  • Strategize and implement innovative strategies to increase event attendance, engagement, and lead generation.

  • Ensure Cohere's virtual events are best-in-class, providing exceptional experiences for attendees and participants.

  • You will collaborate closely with the marketing team, sales, and other relevant stakeholders to align event strategies with Cohere's overall marketing goals.

  • Work with the broader marketing and design team to develop comprehensive digital marketing assets for virtual events, such as demos, landing pages, social media video clips and on-demand content.

  • Source and collaborate with virtual event platforms, streaming services, and other technology providers.

  • Manage event registration, attendee communications, and virtual event logistics.

  • Coordinate with speakers, moderators, and internal teams to ensure smooth event delivery.

  • Promote events through digital marketing campaigns, social media, and email marketing.

  • Use Hubspot and Salesforce to monitor event performance, track attendance, gather feedback, and analyze event data to measure success effectively. 

  • Stay updated on virtual event trends and technologies, identifying new opportunities.

This career opportunity may be a good match for you if you have:

  • A Bachelor degree in Marketing, Digital Media, Communications, or a related field is required.

  • 4+ years of experience in virtual events and digital marketing with a strong focus on content creation and social media management. 

  • Exceptional creative and strategic thinking skills, with the ability to generate engaging content ideas.

  • Proficiency in video editing software and a good understanding of graphic design principles.

  • Ability to manage multiple projects and work effectively in a fast-paced environment.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Virtual Marketing Events Specialist, Cohere

Are you ready to take your marketing skills to the next level with Cohere as our Virtual Marketing Events Specialist? Located in the vibrant city of Toronto, this role is perfect for someone who thrives in a fast-paced environment and is passionate about connecting people through engaging digital experiences. At Cohere, we are on a mission to transform how businesses leverage AI, and we believe that creating captivating virtual events is central to achieving that goal. As a Virtual Marketing Events Specialist, you will manage an exciting calendar of webinars, online workshops, and virtual conferences designed to showcase our innovative AI technology. You will play an essential role in developing strategies to boost attendance and engagement, ensuring that each event offers exceptional experiences for our audience. Collaborating closely with our talented marketing team, you’ll create impactful marketing assets and leverage platforms like Hubspot and Salesforce to track event performance and feedback. If you have a Bachelor’s degree in Marketing or a related field and bring 4+ years of experience in virtual events and digital marketing, we want to hear from you! Our perfect candidate is not just tech-savvy but also possesses exceptional creative skills to generate engaging content. When you join Cohere, you’re not just taking a job; you’re becoming part of a dynamic team working at the forefront of AI innovation. We advocate diversity and are excited to welcome candidates from all walks of life. Let’s shape the future together!

Frequently Asked Questions (FAQs) for Virtual Marketing Events Specialist Role at Cohere
What are the key responsibilities of a Virtual Marketing Events Specialist at Cohere?

As a Virtual Marketing Events Specialist at Cohere, you will be responsible for the planning and execution of a variety of virtual events. This includes managing a robust events calendar, developing strategies to maximize attendance and engagement, and collaborating across teams to align event strategies with marketing goals. You will also handle logistics, registration, and communications to create seamless experiences for attendees, while using analytics tools to measure success.

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What qualifications are required for the Virtual Marketing Events Specialist position at Cohere?

To be considered for the Virtual Marketing Events Specialist role at Cohere, you should hold a Bachelor’s degree in Marketing, Digital Media, Communications, or a similar field. Moreover, a minimum of 4 years of experience in virtual events and digital marketing, with strong content creation and social media skills, is essential. Additionally, familiarity with video editing software and graphic design principles is important for success in this role.

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How does a Virtual Marketing Events Specialist at Cohere contribute to business growth?

The Virtual Marketing Events Specialist at Cohere plays a pivotal role in driving business growth by showcasing our cutting-edge AI technology through engaging virtual events. By implementing innovative strategies to increase event attendance and generating leads through these events, you directly impact Cohere's digital presence and support marketing initiatives designed to attract new customers and enhance brand visibility.

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What tools and software does a Virtual Marketing Events Specialist at Cohere use?

In the role of Virtual Marketing Events Specialist at Cohere, you will utilize various tools and software, including Hubspot and Salesforce, to monitor and analyze event performance, track registration and attendance, and gather participant feedback. You may also work with diverse virtual event platforms and graphic design tools to create engaging content and marketing assets for events.

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What type of work environment can a Virtual Marketing Events Specialist expect at Cohere?

At Cohere, a Virtual Marketing Events Specialist can expect a dynamic and inclusive work environment that celebrates diversity. We focus on collaboration and value each team member's contributions. With flexible remote options and a commitment to team wellness, including generous vacation policies and perks, you will find Cohere to be a supportive place to enhance your career while making an impact.

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Common Interview Questions for Virtual Marketing Events Specialist
Can you describe your experience with planning virtual events?

In answering this question, highlight specific examples of virtual events you've planned, emphasizing your role in managing timelines, logistics, and participant engagement. Share what strategies you used to ensure the events were successful and how you dealt with any challenges that arose.

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How do you ensure strong attendee engagement during virtual events?

Discuss techniques you’ve employed to keep participants engaged, such as interactive polls, breakout sessions, or Q&A segments. Mention how you measure engagement and incorporate feedback to improve future events.

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What marketing tools and platforms are you proficient with?

List relevant marketing tools and platforms you have experience with, such as Hubspot, Salesforce, and video editing software. Provide examples of how you’ve used these tools in previous roles to drive event success and enhance marketing initiatives.

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Describe a particularly challenging virtual event you managed. What did you learn?

Reflect on a specific challenge you faced during a virtual event, such as technical issues or low attendance. Discuss how you addressed the situation, what solutions you implemented, and the key takeaways that helped you grow as a Virtual Marketing Events Specialist.

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What creative strategies have you used to increase event attendance?

Share innovative tactics or campaigns you've executed to boost attendance for virtual events. Highlight successful lead generation strategies and how they contributed to the overall effectiveness of the event.

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How do you track and measure the success of your events?

Explain the metrics you focus on when evaluating the success of your virtual events, such as attendance numbers, engagement levels, and feedback scores. Discuss how you analyze this data to inform future planning.

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What role do you think virtual events play in marketing today?

Share your perspective on the importance of virtual events in modern marketing strategies, focusing on their ability to reach wider audiences and foster engagement. Reference trends and statistics that support your viewpoint.

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How would you ensure collaboration between marketing, sales, and event teams?

Discuss your approach to cross-functional collaboration. Mention specific practices or tools you’ve used to keep communication lines open and align goals across marketing, sales, and event management teams.

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Can you provide examples of digital marketing campaigns you've managed for events?

Share detailed examples of digital marketing campaigns you’ve developed, focusing on the platforms used, targeted audience, and measured outcomes that resulted from those efforts.

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What do you believe makes a virtual event 'best-in-class'?

Articulate your vision of what contributes to a best-in-class virtual event, including elements like interactivity, content quality, and attendee feedback. Give examples from your experience that align with these criteria.

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Cohere, founded by AI pioneers, offers a leading enterprise AI platform that combines ease-of-use, data privacy, and unparalleled flexibility with its cloud-agnostic and API-accessible services,

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DATE POSTED
December 11, 2024

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