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Social Media Analyst

At Brandwatch, a Cision product, we don’t just follow trends—we create them. Our people are at the heart of how we help brands around the world be seen and understood. We combine pioneering AI-driven consumer intelligence with industry-leading social media tools to empower our clients with the insights they need to make real-time, data-driven decisions.


Here, your voice matters. We foster a culture where innovation thrives, and ideas are transformed into action. Whether you’re analyzing AI-powered insights, building meaningful relationships with clients, or pushing the boundaries of what’s possible, your contributions will shape the future of social engagement.


Join us and be part of a team that’s redefining how brands connect with their audiences. Your growth is our success, and together, we’ll drive the conversations of tomorrow while creating authentic connections that matter.


Empower your impact at Brandwatch. Be seen, be understood, be you.


The Brandwatch Professional Services team is looking for a Social Media Analyst to join its Strategy & Insights division. We are looking for a person with a passion for social media, understanding and wanting to get to the bottom of trends in order to best service and provide guidance for client strategy. Based on a company’s business goals, you’ll be helping understand, guide and optimise their social media strategy. You’ll need an appreciation of how businesses work and their KPIs, across paid and organic content, covering different sectors and regions.


As a member of the Strategy & Insights team, you will execute bespoke research projects designed to help our clients understand their brands, consumers and industries. You will also help them act on this understanding.


We are a big team of people with diverse backgrounds and varied experience. This means you'll get to learn from highly creative, supportive and curious individuals with a hunger for understanding people.


What you'll do:
  • Work with paid and organic social media content to understand and engage with client data.
  • Work with clients across a range of industries and sectors, on both individual one off projects and ongoing reporting.
  • Optimise your time to work on multiple fast paced projects at the same time and deliver quality and client-tailored insights.
  • Build a research/storytelling plan that maps to the brief, project objectives with timelines and accountabilities.
  • Execute on a research plan and build a narrative with data that is engaging and actionable.
  • Provide strategic and consultative guidance to clients across roles/functions to map to their larger business goals/data.
  • Work collaboratively and independently on research projects with a focus on personal accountability and project management.
  • Represent the team in client-facing meetings, communication with clients on projects, and present to internal and external audiences.
  • Gain an understanding of the full range of Brandwatch products and have a proven understanding of analysis, data storytelling and research methods.


What you have:
  • 2+ years of research experience or data / statistical analysis or agency experience, preferably with exposure to consumer insights and social media research. · Proficiency in managing your own time and working across projects.
  • Understanding of marketing, market research and / or social media. Ability to think like a client and make recommendations based on business objectives.
  • Technical aptitude for learning new software and conducting both quantitative and qualitative analyses.
  • Experience creating data visualisations, data storytelling, and creating a compelling story flow of report deliverables.
  • Confidence in business writing, client communication and presentation skills. Experience working directly with clients is a plus.
  • Competency in Excel, Word and PowerPoint.
  • Full training in Brandwatch software will be provided. Familiarity with social research, Boolean searches, unstructured data, Brandwatch or similar software is a strong advantage.
  • Multilingual skills are a plus, but not a prerequisite.


What we offer:
  • Holiday - 25 days holiday and 4 Wellness days per year to encourage a healthy work-life balance!
  • Possibility to work fully remote
  • Health insurance + dental care
  • Sodexo vouchers 
  • Option for an annual public transport card for the whole transport network
  • Option for a Multisport card (employee covers only half the price)
  • A variety of flexible benefits through Re:benefit platform using a monthly budget
  • Excellent hardware bundle
  • Full Calm subscription, 24/7 Employment Assistance Program
  • Informal, friendly, welcoming environment focused on people, learning & development


If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!


At Cision, we're revolutionizing the way brands connect with their audiences. We provide PR, marketing, and social media professionals with the tools they need to excel in today's data-driven world, enabling them to see and be seen, understand and be understood by the audiences that matter most. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, empower over 75,000 companies and organizations, including 84% of the Fortune 500, to achieve their goals.


Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

 

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.


Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com

 

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process. 

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What You Should Know About Social Media Analyst, Cision

At Brandwatch, a Cision product, we’re on the lookout for a passionate Social Media Analyst to join our team in Sofia, Bulgaria. If you have a knack for understanding trends and crave a role where your insights can truly influence client strategies, this might be the perfect fit for you! In this dynamic position, you’ll dive into both paid and organic social media content, helping brands synthesize their goals with actionable insights. You’ll be collaborating with clients across various sectors, juggling multiple projects at a fast pace, all while being supported by an incredibly creative and curious team. Your expertise will not only guide clients in optimizing their social media strategies, but also provide them with tailored research and data storytelling that sparks genuine connections between them and their audiences. Here at Brandwatch, we believe in fostering a collaborative environment where your growth is pivotal to our success. Whether you’re in client meetings or conducting intricate research, every contribution from you helps shape the future of social engagement! Come work with us and unleash your potential in an environment that values innovation, learning, and a diversity of thoughts—be seen, be understood, be you.

Frequently Asked Questions (FAQs) for Social Media Analyst Role at Cision
What are the primary responsibilities of a Social Media Analyst at Brandwatch?

As a Social Media Analyst at Brandwatch, your main responsibilities will include working with both paid and organic social media content, executing bespoke research projects, and providing strategic guidance to clients. You'll be involved in building narrative-driven reports and delivering actionable insights based on comprehensive data analysis.

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What qualifications do I need to become a Social Media Analyst at Brandwatch?

To qualify for the Social Media Analyst position at Brandwatch, you should have at least 2 years of experience in research or data analysis related to social media. A strong understanding of marketing principles, data visualization skills, and proficiency in using tools for deep analysis are also essential to succeed in this role.

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How does the Social Media Analyst role impact client strategies at Brandwatch?

The Social Media Analyst plays a crucial role in shaping client strategies at Brandwatch by leveraging consumer insights and data storytelling to align social media efforts with clients’ business objectives. You'll help clients understand market trends and consumer behavior, ultimately optimizing their social media presence for better engagement and results.

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What kind of projects will I work on as a Social Media Analyst at Brandwatch?

In the role of Social Media Analyst at Brandwatch, you will work on a variety of projects, from short-term bespoke research initiatives to ongoing reporting and analysis for clients across different industries. This diversity ensures a dynamic work environment where no two days are the same!

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Is training provided for new Social Media Analysts at Brandwatch?

Yes, Brandwatch provides full training on its software for new Social Media Analysts. This training is designed to help you become familiar with essential tools and methodologies that will support your professional growth and enable you to deliver outstanding service to clients.

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Common Interview Questions for Social Media Analyst
Can you describe your experience with social media data analysis?

When answering this question, emphasize specific projects where you utilized social media analytics tools. Discuss how you collected, analyzed, and presented data to drive insights for clients, demonstrating both quantitative and qualitative analytical skills.

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How do you prioritize multiple projects as a Social Media Analyst?

To effectively answer this question, talk about your time management strategies. Discuss how you assess project timelines, allocate resources, and communicate with clients to ensure that all projects receive the attention they require without compromising quality.

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What methodologies do you use for social media research?

In your response, provide specific methodologies you have used, such as sentiment analysis, competitive analysis, or trend identification. Explain how these methods helped you achieve objectives and contribute to client success.

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How do you keep up with the latest trends in social media?

This is a great opportunity to showcase your passion for the industry. Discuss the blogs, podcasts, and thought leaders you follow. Mention any communities or professional networks you engage with to stay ahead in social media trends.

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Can you provide an example of a successful project you've completed?

When discussing a successful project, lay out the objective, your specific role, the approach you took, and the final results. Be sure to highlight how your contributions aligned with client goals and enhanced their social media presence.

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How would you explain complex data insights to a non-technical client?

Here, focus on your communication skills. Explain how you would use clear visuals and straightforward language to present data. Share an example where you successfully made complex data comprehensible to a diverse audience.

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What role does storytelling play in data analysis?

Emphasize the importance of narrative when presenting data findings. Illustrate this by discussing how you have crafted stories around data to make it relatable and actionable for clients.

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What tools are you familiar with for social media analysis?

Mention specific tools you have experience with, such as Brandwatch, Hootsuite, or Google Analytics. Describe how you've utilized these tools in previous roles to gather insights and inform strategies.

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How do you evaluate the success of a social media campaign?

Discuss the key performance indicators (KPIs) you focus on when assessing a campaign's success, such as engagement rates, conversions, and audience growth. Explain how you use data to provide actionable recommendations for future campaigns.

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What are your career goals as a Social Media Analyst?

Share your professional aspirations and how the position at Brandwatch aligns with your growth. Discuss your desire to deepen your analytical skills, broaden your knowledge of market trends, and make a significant impact in the role.

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As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of...

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BENEFITS & PERKS
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Disability Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 12, 2024

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