The Global Social Media Director at MUBI is responsible for developing and executing the company’s organic social media strategy globally, managing a team to create and distribute compelling content, and engaging with MUBI's audience across various platforms. Additionally, you will collaborate with different teams to align social media strategies with overall marketing goals, analyze performance metrics, and build strategic partnerships with social media platforms.

To be considered for the Global Social Media Director role at MUBI, candidates should have extensive experience in social media marketing, particularly in the entertainment industry. Strong creative and writing skills, knowledge of social media analytics, and a collaborative mindset are essential. Previous experience implementing successful social media campaigns that build brand engagement and community is highly desirable.

The Global Social Media Director at MUBI works closely with various teams, including the global brand, editorial, distribution, communications, and creative teams. This collaboration helps ensure that social media strategies are well-integrated and aligned with MUBI’s overall marketing objectives and initiatives, such as content launches and promotional campaigns.

MUBI prides itself on fostering a creative and inclusive work culture. As a Global Social Media Director, you will be part of a passionate and ambitious team that values diverse backgrounds and ideas. The role encourages collaboration, creativity, and innovation, all while striving to make cinema more accessible to audiences worldwide.

The Global Social Media Director will manage a variety of platforms, including popular networks like META, TikTok, Instagram, Twitter (X.com), and Reddit, among others. The role involves creating tailored strategies for each platform to maximize engagement and drive user loyalty, capitalizing on emerging social media trends and audience behaviors.

To develop a global social media strategy for MUBI, I would begin by conducting thorough research to understand MUBI's target audience and their preferences on different platforms. Collaborating with local teams, I would create tailored content that resonates with audiences while maintaining the brand's core messaging. Regular analysis of engagement metrics would allow for ongoing optimization of the strategy.

Certainly! In my previous role, I developed a campaign for a film festival that utilized user-generated content through a dedicated hashtag. This encouraged audiences to share their experiences while attending the event, significantly boosting engagement and brand visibility. The campaign resulted in a substantial increase in followers and social shares, which I would aim to replicate at MUBI.

When assessing a social media campaign's success, I focus on metrics such as engagement rate, reach, impressions, conversion rates, and follower growth. Additionally, analyzing audience sentiment and feedback helps refine future strategies, ensuring that we can adapt and innovate to meet audience expectations effectively.

I stay updated with the latest social media trends by subscribing to industry blogs, participating in webinars, and following influential thought leaders. Additionally, I actively engage with social media platforms and experiment with new features firsthand, which allows me to apply insights directly to campaign strategies at MUBI.

In my previous role, I successfully managed a team of social media coordinators, guiding them to develop creative and strategic content. I fostered a collaborative environment by encouraging open communication, regular feedback sessions, and brainstorming workshops, which resulted in a more engaged and effective team at delivering results for our campaigns.

To build community engagement around MUBI's films, I would implement strategies such as interactive Q&A sessions with filmmakers, organizing virtual watch parties, and leveraging influencer partnerships to create buzz around releases. I would also encourage conversations among audiences by sharing behind-the-scenes content and user-generated posts, fostering a sense of belonging within the community.

One challenge may be adapting content strategies for diverse audiences across different cultures and platforms. To address this, I would involve local social media coordinators in the content creation process to ensure relevance. Additionally, measuring the impact of campaigns across multiple regions and adjusting quickly will also present challenges I am well-prepared to navigate.

Handling negative feedback on social media requires a calm and respectful approach. I would acknowledge the concern publicly and provide a means for the user to reach out privately for resolution. Additionally, using negative feedback as an opportunity to improve our services or content can demonstrate our commitment to customer satisfaction and foster community trust.

Creativity is vital in social media marketing for MUBI as it helps to differentiate our content in a saturated market. Innovative storytelling, eye-catching visuals, and engaging formats can captivate audiences, encouraging them to engage with our films and the MUBI brand. Emphasizing creativity ensures that our campaigns not only capture attention but also resonate with our audience's passion for cinema.

I am passionate about cinema and have always admired MUBI's unique approach to elevating film culture. As the Global Social Media Director, I see a fantastic opportunity to combine my expertise in social media marketing with my love for film to create compelling narratives that connect audiences with amazing storytelling. I believe in MUBI’s mission and am excited to contribute to its visionary goals.