Senior PR & Partnerships Manager - Ethical Fashion Platform

Wolf & Badger is on a mission to make retail fair. Working to support our community of 1000+ independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, Los Angeles and New York City. We are a rapidly growing scale-up business, now entering an exciting new phase of growth and looking to expand our team of c.120 people currently located between London, Málaga, New York, and Los Angeles. We are a Certified B Corporation, with social and environmental purpose at the core of everything we do, read more about us here.

We are seeking a dynamic and experienced Senior PR & Partnerships Manager to join our team in a leading role. This is a full-time role, primarily based at our HQ in Soho, London 3 days per week. The successful candidate will play a pivotal role in building a next-level of brand awareness and engagement for Wolf & Badger, developing impactful partnerships and overseeing our public relations, influencer strategy and event execution. You will be responsible for crafting and implementing a cohesive strategy to enhance our global presence and foster meaningful connections with key stakeholders, influencers, and the media worldwide, with a primary focus on the UK and US markets.

Key Responsibilities

Public Relations:

• Develop and execute a global PR strategy to elevate the Wolf & Badger brand in key markets, particularly the UK and US.
• Cultivate and manage relationships with media outlets, journalists, and industry influencers to secure coverage in print, online, and broadcast channels.
• Write and distribute press releases, pitch stories, and handle media enquiries.
• Monitor, analyze, and report on PR performance and coverage.
• Cultivate and maintain relationships with stylists to facilitate celebrity event dressing, overseeing regular store visits for product selection and styling. 
• Managing news & product pitches, sample requests, image requests, credit requests.
• Forging long-lasting relationships with press and influencers.
• Holding regular in-store appointments with press, stylists, creators and partners.
• Creating and designing exciting trend-led press content to be distributed to industry.

Events:

• Plan, manage, and execute global events, including store openings, pop-ups, category launches, and collaborations.
• Secure sponsorships for events and activations, and help manage the successful execution of each event through securing and managing entertainment and managing guest lists.
• Introduce and organise regular on-brand events in our stores to increase brand awareness in the UK and US markets.
• Identify opportunities for brand presence at other high-profile industry events and trade shows to help build awareness.
  

Partnerships:

• Identify and secure strategic partnerships that align with the Wolf & Badger values and mission to support and promote independent ethical brands.
• Create unique and interesting brand partnerships for online and in-store activations and manage these end-to-end, including negotiations, activations, and performance evaluation.
• Collaborate with cross-functional teams to integrate partnerships into broader marketing campaigns.
  

Influencer Strategy:

• Help build the rapidly growing influencer marketing strategy - Wolf & Badger Tastemakers - to drive awareness and engagement in the UK and US.
• Build relationships with influencers, brand ambassadors, and content creators across key markets as part of the Tastemakers program, and in addition.
• Oversee influencer campaigns, ensuring alignment with brand messaging and tracking ROI in collaboration with our Performance Marketing team.
  

Brand Awareness & Growth:

• Act as a brand ambassador, ensuring all initiatives align with the Wolf & Badger ethos and values, including regular attendance at industry events and other relevant activities.
• Drive innovative strategies to grow our visibility across existing and new audiences, particularly in our core markets of London, NY and LA.
• Stay informed of industry trends and emerging opportunities to position Wolf & Badger as a leader in the independent and ethical brand space.
• Updating databases, conducting industry research, creating image libraries, monitoring coverage and more to help support the wider marketing team.
• Ensuring the smooth daily running of our press activities in New York, LA and London, including through the management of our external agency partnerships.
• Liaising with Wolf & Badger designer brands to create unique media stories and to source product loans and gifts for influencers and press.
• Accountability for all sample movements, successfully facilitating all incoming requests daily, and foreseeing and flagging any potential issues in a timely manner

The ideal candidate will have extensive experience (ideally 4+ years) in a similar role and:

• Be able to demonstrate success in driving brand awareness and growth
• Have a genuine interest in fashion, especially independent ethical brands
• Be motivated and enthusiastic, with a sleeves-rolled-up attitude
• Be able to identify communication opportunities through a proactive approach
• Be able to work collaboratively in a fast-paced environment, meeting tight deadlines
• Possess strong writing and communication skills
• People-management experience
• Be well-organised, methodical and efficient, with proven self-driven initiative

• Competitive starting salary of £47-£55k per annum subject to skills and experience
• Creative work environment in Soho, Central London with flexible hybrid options.
• Meaningful work. You'll be part of a trailblazing B-Corp which is changing the e-commerce landscape - for people and planet!
• 25 day holiday allowance in addition to bank holidays
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Ample paid sick leave to support mental and physical health
• Quarterly Wellness Wallet - to spend on products and services which are meaningful to you
• Subscription to yulife health and wellbeing app
• Opt in health insurance plan
• Cycle to work scheme
• Staff discount across Wolf & Badger, in-store and online.
• Excellent career opportunities in a supportive team within a rapidly growing award-winning international business.
  

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.