Analyst 3, Marketing Research & Planning

As an Analyst 3 in Marketing Research & Planning at Comcast, you'll be responsible for analyzing market data, supporting customer acquisition and retention efforts, and crafting data-driven stories that influence business decisions. You'll execute data strategies, manage data delivery, and work with cross-functional teams to generate insightful research presentations.

The Analyst 3 position at Comcast typically requires a Bachelor's degree and 5-7 years of relevant work experience. While the stated degree is preferred, Comcast is open to candidates with a combination of coursework and professional experience in marketing analytics and market research.

In the Analyst 3 role, you will work with tools like Tableau and Microsoft Excel for data analysis and reporting. You'll also manage Customer Data Platform updates and ensure data integrity across various reporting platforms, playing a crucial role in understanding market trends and insights.

As an Analyst 3 in Marketing Research & Planning, you will contribute to team success by sharing insights that guide marketing and sales strategies. Your ability to analyze data and provide solutions-focused recommendations will not only enhance teamwork but also enhance customer experience and drive growth.

At Comcast, the work culture for an Analyst 3 in Marketing Research & Planning is dynamic and collaborative. Employees are encouraged to innovate and contribute to the team’s goals while placing a high value on customer experience and teamwork as part of our commitment to diversity and inclusion.

To effectively answer this question, think of a specific example where your insights led to measurable results. Highlight the steps you took in your analysis, emphasizing how you turned data into strategic recommendations that resulted in a successful marketing campaign.

When discussing task prioritization, mention techniques such as setting deadlines, assessing the impact of each task on overall goals, and collaborating with team members to determine urgent needs. Share a real example to illustrate your approach.

Be specific about your experience with tools like Tableau, Microsoft Excel, or any other relevant software. Highlight how you have used these tools to analyze data, maintain data integrity, or create impactful presentations that shape business strategies.

Explain your approach to data validation and integrity checks. Discuss any methodologies you employ to cross-verify data sources, and how you communicate findings to ensure stakeholders trust your analyses.

Provide insight into the complexity of the data set you encountered, along with your approach to dissecting it. Share the tools and techniques you used to reveal trends and patterns, culminating in a successful outcome.

Discuss how storytelling in data analysis helps communicate findings effectively to non-technical stakeholders. Emphasize how you connect data points to real-world scenarios to inform and persuade various teams.

Share the resources you utilize to remain informed of market research trends, such as industry publications, webinars, or networking with peers. Emphasize the importance of continuous learning in evolving marketing landscapes.

Provide a specific example of a project relevant to marketing research where you played a pivotal role. Highlight your contributions, challenges faced, and the results achieved as a direct outcome of your efforts.

Illustrate your ability to perform under pressure by referencing techniques you use such as prioritizing tasks, remaining organized, and seeking support from colleagues when needed to ensure timely delivery of quality work.

Talk about your communication techniques and tools that facilitate collaboration. Highlight past experiences where cross-functional teamwork led to impactful outcomes, focusing on adaptability and relationship building.