Head of Audience Development

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 

Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

About the Role

The Head of Audience Development will lead the strategy and execution of initiatives to grow, engage, and retain Complex’s audience across digital platforms. This role requires a data-driven, innovative, and collaborative leader with a deep understanding of digital media trends, audience behavior, and the tools and tactics needed to drive engagement and conversions. This role will lead cross-departmental collaboration to align audience goals with business objectives and identify innovative opportunities to reach and monetize target audiences.

• Develop and execute a comprehensive audience development strategy that aligns with the company’s goals.
• Identify growth opportunities across platforms, including websites, social media, email newsletters, and other digital channels.
• Analyze audience data and trends to inform content strategies and growth initiatives.
• Establish KPIs and measure success across all audience development efforts, reporting regularly on performance.
• Drive organic and paid growth strategies for social media, search (SEO/SEM), email marketing, and video platforms.
• Work closely with product and development teams to optimize user experience and engagement on owned platforms.
• Collaborate with editorial, commerce, marketing, and creative teams to develop compelling content that attracts and retains audiences.
• Ensure content is distributed effectively across platforms, leveraging best practices for format and timing.
• Foster a loyal and engaged community through interactive and personalized experiences.
• Develop and execute audience loyalty programs and subscription initiatives.
• Partner with revenue teams to align audience growth strategies with advertising
• Contribute to innovative revenue-generation strategies by identifying audience segments with high engagement and monetization potential.

• Proven track record in audience development, digital marketing, or a related field within a digital media environment.
• Deep understanding of SEO, SEM, social media strategies, email marketing, and analytics tools.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Experience with content management systems, audience analytics platforms, and marketing automation tolls.
• Exceptional leadership and communication skills, with experience managing teams and cross-functional collaborations.
• Creative problem solver with the ability to think strategically and adapt to a fast-paced, evolving industry.
• Familiarity with subscription-based business models or membership programs.
• Knowledge of emerging technologies and trends in digital media.

• Best in class health, dental, and vision insurance
• Healthcare FSA 
• Dependent Care FSA 
• Commuter Benefits FSA 
• Short-term/long-term disability and life insurance
• Paid Parental leave
• 401k with 4% match
• Pet Insurance
• Legal and Identity Theft Plans
• Vacation time and sick days

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.