Chief Marketing Officer (CMO) at Confidential Phoenix, AZ - job 2 of 5

Chief Marketing Officer (CMO) job at Confidential. Phoenix, AZ.Chief Marketing Officer (CMO)About the CompanyWell-established home fashion companyIndustryRetailTypePrivately HeldAbout the RoleThe Company is seeking a Chief Marketing Officer (CMO) to take the lead in the strategic direction and execution of all marketing and sales initiatives. The CMO will be responsible for developing and implementing comprehensive marketing strategies that align with business goals, ensuring the delivery of effective campaigns to generate leads and drive sales growth, and managing marketing budgets to optimize ROI. This role involves fostering relationships with key business partners and media outlets, collaborating with cross-functional teams, and acting as a brand ambassador to maintain a consistent brand identity. The successful candidate will also be expected to drive brand positioning, oversee the creation of marketing collaterals, and monitor market trends to identify growth opportunities.Candidates for the CMO position at the company should have a bachelor’s degree in business administration, marketing, or a related field, with 10-15 years' of experience in a senior marketing leadership role, preferably in the soft goods industry. A proven track record in developing and executing marketing campaigns across B2B and B2C verticals, particularly with a deep understanding of consumer goods and market dynamics, is essential. The role requires proficiency in public relations, business development strategies, customer experience enrichment, and data-led marketing, as well as strong leadership, communication, and interpersonal skills. Experience with marketing automation tools, CRM systems, and the ability to scale marketing operations or expand into new markets are also key qualifications. A solid knowledge of regulatory requirements and data privacy regulations as they relate to marketing activities is necessary.Travel PercentLess than 10%Functions• Marketing• Strategy