Senior Product Marketing Manager

As a Senior Product Marketing Manager at ConnectWise, you will be responsible for developing and maintaining innovative go-to-market strategies aimed at driving demand in assigned markets. Your role involves collaborating with cross-functional teams, conducting market research, creating effective messaging, and delivering marketing assets that highlight product values to our partners and customers.

To succeed in the Senior Product Marketing Manager role at ConnectWise, candidates typically require a degree in marketing, business, or a related field, along with experience in product marketing, particularly in the technology sector. Strong analytical skills, project management experience, and the ability to communicate technical concepts effectively are essential for this position.

Evaluating the success of marketing campaigns is a critical responsibility of the Senior Product Marketing Manager at ConnectWise. You will analyze campaign performance against strategic objectives, scrutinize outcome data, and utilize various metrics to suggest improvements, ensuring that each campaign not only meets but exceeds set targets.

The work environment for the Senior Product Marketing Manager at ConnectWise is dynamic and flexible, allowing for onsite, hybrid, or remote work depending on your location. This role involves collaboration with various teams and might require traveling 20-40% for partner events, trade shows, and product demonstrations.

ConnectWise stands out as an attractive place to work for a Senior Product Marketing Manager due to its commitment to employee growth, a diverse and inclusive culture, and the chance to significantly impact technology solution providers worldwide. With a supportive community and a focus on innovative solutions, you will find an environment that encourages creativity and collaboration.

When answering this question, connect your personal passion for marketing and technology with ConnectWise's mission to support technology solution providers. Highlight any specific experiences that relate to your desire to create impactful marketing strategies.

Explain your strategy development process including market research, customer feedback, and competitive analysis. Emphasize the significance of cross-team collaboration and continuous evaluation of the strategy's performance post-launch.

When discussing a past campaign, provide specific metrics such as engagement rates, lead conversions, or return on investment (ROI). It’s essential to explain the context, your role, and the strategies that led to its success.

Mention the resources you use to stay informed about market trends, such as industry publications, webinars, and networking with other professionals in the field. Stress the importance of ongoing research and adapting strategies based on new insights.

Provide a specific example that shows not only your collaborative skills but also how you facilitated communication and drove outcomes between different teams. Discuss any challenges faced and how you overcame them.

Discuss how you regularly check in with key stakeholders to understand their goals, and highlight how you measure campaign performance to ensure alignment with organizational objectives. You can also mention integrating feedback to refine strategies.

Emphasize your ability to translate complex technical jargon into relatable benefits for the end-user. Provide examples of how you have leveraged storytelling techniques to create compelling messaging for diverse audiences.

Talk about your process for assessing underperformance through data analysis and feedback collection. Focus on your proactive approach to pivot and implement necessary changes quickly to improve campaign effectiveness.

List marketing and analytics tools you find invaluable in product marketing such as CRM systems, email marketing software, and analytics platforms. Be sure to elaborate on how these tools aid in achieving your marketing objectives.

Express your belief in the value of diverse perspectives in driving innovation and problem-solving. Relate this importance to ConnectWise's culture and how a diverse workforce can better serve its community of technology solution providers.