Copywriter I

United States, Georgia, Atlanta

DLV Marketing

06-Jun-2023

Ref #: 21237

How you'll help us Keep Climbing (overview & key responsibilities)

• Regularly attend and participate in project kickoff and team meetings.
• Work collaboratively with creative team, Partnership Marketing and Marketing Project Managers to ensure information is accurate and complete for all Delta Vacations marketing, sales, and partnership advertising materials.
• Accustomed to taking creative direction.
• Write and edit for all destination, partner, and marketing promotions.
• Strong attention to detail necessary.
• Proofreading and fact-checking required when needed to ensure compliance with Delta Vacations copy standards, departmental procedures, and applicable Department of Transportation (DOT) regulations.
• Ensure that text is well written, grammatically correct for a range of different media channels, including web, pricing, video, and email.
• Resolve queries and work collaboratively with writers, marketing project managers, and project owners.
• Develop and maintain an awareness of Delta Vacations products and experiences.
• Develop thorough understanding of the Delta Vacations brand, Delta Air Lines brand and partner brands, and use appropriate brand voice and style to address consumer-facing and B2B audiences for a variety of media channels.
• Ensure content is aligned with the creative brief, brand personas and stages of the customers journey.
• Ensure all copy is optimized for SEO; continually seek out best practices for copywriting in SEO.
• Write, proofread and fact-check hotel offers and promotional deals grids; Delta Vacations destination, hotels and activity descriptions; and copy content for B2B and consumer emails.
• Manage multiple projects with short deadlines.
• Other duties and responsibilities as assigned, which may include cross-utilization within the department or with other departments
• Prepare presentations, including presenting Marketing concepts that support Delta Vacations business initiatives

What you need to succeed (minimum qualifications)

What will give you a competitive edge (preferred qualifications)