Paid Media Buyer Job at Coral in Park City

As a Paid Media Buyer at Coral, you will be responsible for crafting and executing data-driven strategies to optimize our paid media campaigns. This involves managing platforms such as Google Ads and Meta Ads, analyzing performance metrics, and collaborating with teams to align paid media efforts with broader marketing goals. You will also engage in creative testing and report on campaign effectiveness to stakeholders, providing insights for ongoing improvement.

To excel as a Paid Media Buyer at Coral, candidates should possess a minimum of 3-5 years of experience in paid media management, showcasing a strong understanding of digital marketing strategies. Excellent communication skills, analytical prowess, and proficiency in tools like Google Analytics and CRM software are essential. Success in previous campaigns and familiarity with fast-paced environments will also be beneficial for applicants.

Coral is committed to fostering a supportive environment for professional development. As a Paid Media Buyer, you'll have opportunities for continuous learning through access to the latest tools, technologies, and industry insights. Collaboration with talented colleagues across various departments promotes skill sharing, while innovative projects challenge you to push your boundaries and grow in your career.

At Coral, the culture is vibrant and collaborative. As a Paid Media Buyer, you become part of an enthusiastic team that values creativity, data-driven decision making, and open communication. Everyone is encouraged to share ideas and contribute to the success of our digital marketing initiatives. With scenic Park City as your backdrop, you’ll find the perfect blend of work-life balance and professional stimulation.

As a Paid Media Buyer at Coral, you will use various tools to optimize campaigns, including Google Ads, Facebook Ads, and analytics platforms like Google Analytics. Familiarity with marketing automation platforms and audience segmentation tools is also important for success. These tools empower you to analyze data, refine ad strategies, and ultimately drive user acquisition and retention.

When asked about your experience with Google Ads, focus on specific campaigns you've managed, the strategies you used, and the results you achieved. Be prepared to discuss how you optimized ad spend, selected keywords, and tracked conversions to ensure success in your paid media efforts.

In your response, emphasize a systematic approach to campaign optimization, including setting measurable goals, analyzing performance data, and testing new strategies. Highlight your methods for identifying areas for improvement, such as A/B testing ad creatives and adjusting targeting based on audience insights.

When answering this question, share a specific example that demonstrates how you effectively managed multiple campaigns and priorities in a fast-paced environment. Discuss the strategies you employed to meet deadlines and maintain high-quality performance amidst pressure.

Discuss key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Explain how these metrics inform your decision-making and adjustments in campaigns to enhance overall performance.

Mention the specific outlets you follow, such as industry blogs, webinars, and social media channels. Emphasize your proactive approach to continuous learning in the rapidly evolving field of digital marketing and how you apply new insights to your strategies.

Share the specifics of a campaign you led, detailing the objectives, your strategic approach, and the results you achieved. Highlight metrics such as increased conversions or improved ROAS, and explain the methods employed to reach those results.

Discuss the importance of cross-functional collaboration in your role. Share examples of how you work with marketing, creative, and analytics teams to align efforts and ensure campaigns meet overarching business goals while incorporating diverse perspectives.

Explain the value of creative testing in your approach to optimizing ads. Discuss how you implement testing strategies to identify what resonates best with your target audience and how this positively impacts campaign performance.

Approach this question by emphasizing your openness to constructive feedback. Discuss how you evaluate input from stakeholders, learn from it, and make necessary adjustments to enhance the effectiveness of your paid media strategies.

Detail specific strategies you implement, such as targeting optimizations, bid adjustments, and ongoing analysis of ad performance. Address how you consistently track metrics and refine your approach to ensure the best possible return on investment.