Marketing Content Writer

As a Marketing Content Writer at CoreView, your main responsibilities include crafting key content assets like whitepapers, datasheets, and blogs along with collaborating with the Product Marketing team. You’ll review briefs provided by stakeholders, proofread materials, and refresh legacy content to enhance the readability and relevance of your writing. Additionally, you will own the web copy and strategically plan for new content opportunities, ensuring that all messaging aligns with our goals and is easily understood by our customers.

CoreView seeks candidates for the Marketing Content Writer position who have a minimum of 2-3 years of content writing experience in a B2B tech environment. Strong English language skills, communication, interpersonal abilities, and experience in translating technical product information into relatable stories are also essential. Familiarity with Microsoft technologies such as M365, ENTRA ID, and Active Directory, coupled with a proven track record in content writing and a customer-centric mindset, makes an ideal candidate.

A successful Marketing Content Writer at CoreView should exhibit exceptional writing skills and a solid understanding of storytelling to present complex technological concepts clearly. Strong communication and interpersonal skills are crucial, as you will be interacting with various stakeholders. A growth mindset is essential, allowing you to seek feedback and continually improve your skills. Additionally, having some knowledge of sales and cross-functional collaboration in a product marketing context would be beneficial.

While direct experience in product marketing is not strictly required for the Marketing Content Writer role at CoreView, having a background in B2B tech content writing and an ambition to evolve into a more strategic role would be a significant advantage. Familiarity with sales enablement and a basic understanding of SaaS, Cloud, and Cyber Security topics will also enhance your suitability for this position.

CoreView is committed to fostering a growth-oriented environment for its Marketing Content Writers. We encourage team members to look for opportunities to expand their skill sets through training, collaboration, and feedback. With the focus on creating a supportive workplace that values diverse perspectives, writers are empowered to take ownership of their projects, thereby promoting both personal and professional growth within the organization.

At CoreView, you will produce a variety of content types that support our product marketing efforts. Your responsibilities will include writing detailed whitepapers, crafting compelling datasheets that showcase our solutions, creating engaging blog posts to inform our audience, and refreshing legacy content for re-release. Additionally, writing web copy and identifying potential gaps for new content opportunities will also be key components of your role.

Yes, while the primary focus for the Marketing Content Writer role at CoreView will be on written content, having experience in creating video content is a preferred qualification. This ability can enhance your role, enabling you to contribute to diverse content formats that attract different types of audiences as part of our broader content strategy.

When answering this question, highlight your passion for storytelling and how you've utilized writing to convey complex information in an engaging manner. Discuss any specific experiences that ignited your interest in B2B tech writing and your commitment to helping audiences understand intricate topics.

Describe your process of breaking down technical concepts into digestible pieces of information. Mention your research methods, how you collaborate with subject matter experts, and your strategies for ensuring that your content resonates with the intended audience without losing technical accuracy.

Share a specific project where your writing had a measurable impact, whether in engagement metrics, lead generation, or brand positioning. Describe your role in the project, any challenges you faced, and how you overcame them, emphasizing the results achieved.

Discuss how you evaluate existing content for relevancy and performance metrics. Explain your process for researching current trends, writing updated pieces, and ensuring the new content aligns with current messaging strategies and audience needs.

Emphasize your openness to constructive criticism and how you view feedback as an opportunity to improve your skills. Share examples of how you’ve incorporated feedback in the past and improved your subsequent work as a result.

Outline your organizational and prioritization strategies. Mention tools or methods you use to track deadlines and ensure that high-value projects receive your attention first. Demonstrate your ability to work effectively under pressure while maintaining quality.

Describe your approach to collaborating with Product Marketing teams, subject matter experts, and other stakeholders. Illustrate how collaboration enhances the quality of the content produced, ensuring all relevant perspectives and insights are represented.

Reflect on the unique needs of a B2B tech audience, such as the importance of clarity, actionable insights, and relatable examples. Consider discussing the balance between technical depth and digestibility, ensuring readers find value and relevance in your writing.

Talk about the importance of understanding CoreView's values in shaping your content. Mention how you strive to embody those values in your writing, aiming for a voice that reflects the company’s mission, collaboration ethos, and commitment to helping customers.

Discuss key performance indicators (KPIs) you monitor, such as engagement metrics, conversion rates, and audience feedback. Share specific tools you use to analyze these metrics and how you use insights gained to inform and improve your future content.