Job details

Digital Experience Lead

Digital Experience LeadWe are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?Our Global Dealer Engagement team builds successful partnerships with our 9,500 dealers and helps them unlock their full potential and increase customer satisfaction. We focus on training and productivity, governance, customer sentiment, diversity, community, retail excellence, systems and process modernization, and rewards and recognition to help our dealers differentiate themselves from the competition and maximize their strengths.What you'll do...We are looking for a self-motivated, independent creative thinker to drive user engagement across two new training and enablement platforms, Ford University and Lincoln University. You will work on a small team to drive big change in an established industry/space where there is an inherent apprehension to change.Campaign Creation & Implementation:Designing and executing marketing and advertising campaigns to encourage dealership employees to maximize integration of platform features and content into daily workflows. This will involve a mix of digital channels and creative content creation.Cross-Functional Collaboration:Working closely with various business units within Ford and Lincoln to align campaigns with their objectives and leverage existing platform solutions. This requires strong interpersonal and communication skills.Performance Analysis & Reporting:Tracking campaign results, analyzing data (using tools like Tableau), and providing key performance indicators (KPI’s) to leadership to demonstrate impact and inform future improvements.Communication & Stakeholder Management:Keeping all stakeholders (dealership employees, internal teams, etc.) informed through clear and effective communication about the platform, new features, and campaign updates.Project Management:The ability to manage multiple projects at one time. Ensure milestone and deliverables are met on time by designated responsible individuals.You'll have...High school diploma3+ years of experience in executing/administering user experience campaigns on digital platforms1+ years of experience using Adobe Suite, (Adobe Photoshop, Adobe Premier, Basic Video Editing Skills) JavaScript, Tableau / Data Analytics1+ years of experience using digital image and video formatsEven better, you may have...Bachelor’s degree in advertising & marketing preferredFamiliarity with platforms like MindtickleFamiliarity with SmartsheetYou may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:Immediate medical, dental, vision and prescription drug coverageFlexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and moreFamily building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and moreVehicle discount program for employees and family members and management leasesTuition assistanceEstablished and active employee resource groupsPaid time off for individual and team community serviceA generous schedule of paid holidays, including the week between Christmas and New Year’s DayPaid time off and the option to purchase additional vacation time.For more information on salary and benefits, click here: https://fordcareers.co/GSRnon-HTHDThis position is a range of salary grades 7-8 .Visa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-Remote #LI-MK1Requisition ID: 38536

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What You Should Know About Digital Experience Lead, Ford Motor Company

As a Digital Experience Lead at Ford in Salt Lake City, UT, you'll be at the forefront of transforming the way our dealership employees engage with training and enablement tools. In this role, we’re seeking a creative thinker who thrives in a dynamic environment, ready to drive user engagement on platforms like Ford University and Lincoln University. You’ll have the opportunity to design and execute innovative marketing campaigns that captivate dealership teams, making their daily workflows more efficient and enjoyable. Collaboration is key, as you'll work closely with various business units within Ford, aligning campaigns with their objectives and leveraging platform capabilities. Your analytical skills will shine as you track campaign performance, using tools like Tableau to present key insights that inform future initiatives. Additionally, you'll manage multiple projects simultaneously, ensuring timely completion of milestones while keeping all stakeholders informed. If you are passionate about enhancing user experiences and have a background in digital platforms, this position offers a unique opportunity to make a significant impact within an established industry. Plus, working at Ford means being part of a company that's dedicated to building a better world and fostering a workplace that respects diversity and encourages growth.

Frequently Asked Questions (FAQs) for Digital Experience Lead Role at Ford Motor Company

What are the key responsibilities of a Digital Experience Lead at Ford?

As a Digital Experience Lead at Ford, you'll be responsible for creating and implementing marketing campaigns, collaborating with various business units, analyzing campaign performance using tools like Tableau, and managing communication with stakeholders. You'll also need to oversee multiple projects, ensuring that all milestones and deliverables are met on time.