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Product Marketing Manager

CoreView is the Global Leader in Effortless M365 Security, Governance, and Administration. Offering an end-to-end solution that stretches across the whole M365 ecosystem; from your tenant level configurations, right up to your most critical workloads.

Created by M365 experts, for M365 experts, CoreView makes best practice for M365 effortless by simplifying, unifying, and enhancing the M365 admin experience. CoreView empowers 1500 M365 organizations to turn the tide on endless tasks, deliver best practice security, and drive ROI.

As we grow, we are looking to hire people who believe in our values and our goals. Our values are the core of everything we do;

Collaboration – Sharing knowledge, resources and support to drive success

Ownership – Holding ourselves accountable for delivering excellence

Respect – Valuing every voice to build a stronger tribe

Empathy – Understanding each other to foster a supportive workplace

We are committed to creating a diverse and inclusive global workplace, helping each other achieve our goals, and trying to have fun along the way…. 

Job Summary

The Product Marketing team at CoreView is a blend of content creation, sales enablement, and strategic positioning. The objective of all of our work is to make it easy for customers to see the full value of our incredible product offering and to establish CoreView as the undisputed leader in its category. 

We are seeking a highly motivated individual with at least 2-3 years experience delivering product marketing in a B2B tech context. 


Responsibilities.

  • Product Marketing Planning & Strategy - working with the Senior Director of Product Marketing, you will work together to build the long-term strategy of the function and to determine quarterly goals 
  • Content Creation - you will be responsible for content conception, writing, and ensuring a customer-centric design for whitepapers, datasheets, blogs, videos, sales decks, battlecards, and sales enablement. 
  • Sales Enablement - you will be responsible for sales onboarding and enablement tasks. This includes delivery, conception, and design of the content. 
  • Product Launches - oversee the end-to-end product marketing strategy for product launches and new feature releases. Operational management of monday.com and collaboration with wider marketing, sales, and product stakeholders. 
  • Competitive Analysis - you will be responsible for researching and gathering competitive intelligence on the wider market and other vendors in the space with the goal of creating strategies that sales can use 
  • Study Market Trends - Develop an understanding of all aspects of your product, including market trends, analyst sentiment, customer requirements, usage and buying behavior, partner ecosystem behavior, and competitor offerings to apply to all aspects of your role. 
  • Proven track record of success in product marketing within B2B tech 
  • Minimum 2-3 years experience delivering product marketing in a B2B tech context 
  • Strong Communication & Storytelling Skills - you’re able to turn technical detail into compelling stories. Experience in translating technical product information into stories of how technology helps people and impacts business. 
  • Excellent Interpersonal Skills - you have a strong positive mindset and the ability to share your ideas thoughtfully while always remaining open to feedback across the business. 

Preferred Experience: 

  • Strong Sales Experience with history of cold calls, customer meetings, managing pipeline, and closing deals 
  • Experience of public speaking 
  • Technical knowledge of M365, ENTRA ID, Active Directory, Exchange, Teams, SharePoint, Intune, Defender, OneDrive, and other associated technology 
  • Broad experience of SaaS, Cloud, DevOps, Agile, and Cyber Security 
  • Experience creating video content 
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CEO of CoreView
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Simon Azzopardi
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Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Product Marketing Manager, CoreView

As the Product Marketing Manager at CoreView, you're stepping into an exciting role at a company that is revolutionizing Effortless M365 Security, Governance, and Administration. You'll be at the forefront of a passionate team aimed at showcasing the incredible value of our products to prospective customers. With your 2-3 years of B2B tech product marketing experience, you’ll collaborate closely with our Senior Director of Product Marketing to craft long-term strategies and quarterly goals. Your creativity will shine as you take charge of content creation, transforming intricate technical details into captivating narratives that resonate with our audience. Imagine writing insightful whitepapers, engaging blogs, and memorable sales decks that not only inform but compel action. You'll also play an essential role in sales enablement, helping onboard our sales teams and ensuring they have all the tools needed to succeed. Are you ready to lead our product launches and coordinate with various stakeholders to ensure maximum impact? You will dive deep into competitive analysis and market trends, enabling you to create compelling strategies for sales teams. At CoreView, we value collaboration, ownership, respect, and empathy, believing they are the pillars of creating a supportive and enjoyable workplace. If you thrive in a dynamic environment and are passionate about making tech simple, CoreView could be your next big adventure!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at CoreView
What responsibilities does a Product Marketing Manager at CoreView have?

The Product Marketing Manager at CoreView is responsible for several key functions, including product marketing planning and strategy, content creation, sales enablement, product launches, competitive analysis, and studying market trends. This position requires a collaborative approach to establishing the long-term value of CoreView's product within the M365 ecosystem.

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What qualifications are needed for the Product Marketing Manager role at CoreView?

To qualify for the Product Marketing Manager role at CoreView, candidates should ideally have at least 2-3 years of experience in product marketing within the B2B tech landscape. Strong communication and storytelling skills are essential, along with a positive mindset and interpersonal abilities to facilitate collaboration across teams.

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What type of content does a Product Marketing Manager create at CoreView?

A Product Marketing Manager at CoreView is responsible for creating various types of content, such as whitepapers, datasheets, blogs, videos, sales decks, and battlecards. The emphasis is on ensuring that all content is customer-centric and effectively highlights the product's value proposition.

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How does the Product Marketing Manager contribute to sales enablement at CoreView?

The Product Marketing Manager contributes to sales enablement by overseeing onboarding and training for sales teams, delivering and designing various content assets to support their efforts. This role ensures that sales teams are equipped with the knowledge and tools necessary to effectively communicate the value of our offerings.

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What skills are essential for success as a Product Marketing Manager at CoreView?

Essential skills for success as a Product Marketing Manager at CoreView include strong communication and storytelling skills, strategic thinking, the ability to conduct market research and competitive analysis, as well as a solid understanding of M365 products and the broader SaaS landscape.

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What is the expected career path for a Product Marketing Manager at CoreView?

A Product Marketing Manager at CoreView can expect significant growth opportunities, with the potential to advance to senior product marketing roles or even leadership positions depending on performance. The company's commitment to professional development and collaboration creates a strong environment for career progression.

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What are some preferred experiences for a Product Marketing Manager at CoreView?

Preferred experiences for the Product Marketing Manager role at CoreView include a background in sales, public speaking skills, technical knowledge of M365 and related technologies, as well as experience in SaaS, Cloud, Cybersecurity, and creating multimedia content.

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Common Interview Questions for Product Marketing Manager
Can you explain your experience in B2B tech product marketing?

Discuss your relevant experiences, focusing on specific campaigns you've led, strategies you've developed, and how you've measured success. Highlight your ability to translate technical specifications into compelling stories that resonate with customers.

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What strategies would you employ for a successful product launch?

Share a detailed plan outlining key steps for a successful launch, including pre-launch promotion, sales training, content creation, and ongoing tracking of success metrics. Be prepared to provide examples from your previous experience.

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How do you approach competitive analysis in your role?

Explain the methods you use for conducting competitive analysis, such as market research, customer feedback, and reviewing competitors’ product offerings. Highlight how this informs your marketing strategies.

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What role does content creation play in your marketing strategy?

Discuss the importance of content creation in effectively communicating product value, engaging your target audience, and supporting sales efforts. Provide examples of past projects where content significantly influenced outcomes.

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How do you ensure your work aligns with customer needs?

Describe techniques you utilize to gather customer feedback, analyze market trends, and involve customers in the product development process. This can include surveys, interviews, and customer advisory boards.

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What are some challenges you’ve faced in product marketing and how did you overcome them?

Share specific challenges you've encountered, whether it's launching a new product in a competitive market or navigating complex internal processes, and detail the solutions you implemented to achieve successful outcomes.

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How do you stay updated on market trends and industry changes?

Explain sources you rely on, such as industry reports, networking events, webinars, or professional organizations, to keep your knowledge current and relevant, helping you adapt your marketing strategies accordingly.

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Describe your experience with sales enablement.

Provide examples from your past roles that demonstrate how you've developed training materials, conducted sales workshops, or created resources that empowered sales teams to sell effectively.

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How do you measure the effectiveness of your marketing strategies?

Discuss specific key performance indicators (KPIs) and metrics you track to assess the success of your marketing initiatives, such as lead conversion rates, engagement levels, and overall impact on sales.

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What techniques do you use for storytelling in product marketing?

Share your approach to crafting narratives that resonate with audiences, focusing on understanding customer pain points, articulating the value of your product, and presenting it in a relatable manner that drives engagement.

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CoreView is committed to helping enterprises maximize SaaS investments. It's easy to overlook the untapped potential of enterprise software or get bogged down in provisioning and maintenance. It's our mission to help you streamline and automate ...

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Full-time, remote
DATE POSTED
November 29, 2024

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