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Product Marketing Manager

CoreView is the Global Leader in Effortless M365 Security, Governance, and Administration. Offering an end-to-end solution that stretches across the whole M365 ecosystem; from your tenant level configurations, right up to your most critical workloads.

Created by M365 experts, for M365 experts, CoreView makes best practice for M365 effortless by simplifying, unifying, and enhancing the M365 admin experience. CoreView empowers 1500 M365 organizations to turn the tide on endless tasks, deliver best practice security, and drive ROI.

As we grow, we are looking to hire people who believe in our values and our goals. Our values are the core of everything we do;

Collaboration – Sharing knowledge, resources and support to drive success

Ownership – Holding ourselves accountable for delivering excellence

Respect – Valuing every voice to build a stronger tribe

Empathy – Understanding each other to foster a supportive workplace

We are committed to creating a diverse and inclusive global workplace, helping each other achieve our goals, and trying to have fun along the way…. 

Job Summary

The Product Marketing team at CoreView is a blend of content creation, sales enablement, and strategic positioning. The objective of all of our work is to make it easy for customers to see the full value of our incredible product offering and to establish CoreView as the undisputed leader in its category. 

We are seeking a highly motivated individual with at least 2-3 years experience delivering product marketing in a B2B tech context. 


Responsibilities.

  • Product Marketing Planning & Strategy - working with the Senior Director of Product Marketing, you will work together to build the long-term strategy of the function and to determine quarterly goals 
  • Content Creation - you will be responsible for content conception, writing, and ensuring a customer-centric design for whitepapers, datasheets, blogs, videos, sales decks, battlecards, and sales enablement. 
  • Sales Enablement - you will be responsible for sales onboarding and enablement tasks. This includes delivery, conception, and design of the content. 
  • Product Launches - oversee the end-to-end product marketing strategy for product launches and new feature releases. Operational management of monday.com and collaboration with wider marketing, sales, and product stakeholders. 
  • Competitive Analysis - you will be responsible for researching and gathering competitive intelligence on the wider market and other vendors in the space with the goal of creating strategies that sales can use 
  • Study Market Trends - Develop an understanding of all aspects of your product, including market trends, analyst sentiment, customer requirements, usage and buying behavior, partner ecosystem behavior, and competitor offerings to apply to all aspects of your role. 
  • Proven track record of success in product marketing within B2B tech 
  • Minimum 2-3 years experience delivering product marketing in a B2B tech context 
  • Strong Communication & Storytelling Skills - you’re able to turn technical detail into compelling stories. Experience in translating technical product information into stories of how technology helps people and impacts business. 
  • Excellent Interpersonal Skills - you have a strong positive mindset and the ability to share your ideas thoughtfully while always remaining open to feedback across the business. 

Preferred Experience: 

  • Strong Sales Experience with history of cold calls, customer meetings, managing pipeline, and closing deals 
  • Experience of public speaking 
  • Technical knowledge of M365, ENTRA ID, Active Directory, Exchange, Teams, SharePoint, Intune, Defender, OneDrive, and other associated technology 
  • Broad experience of SaaS, Cloud, DevOps, Agile, and Cyber Security 
  • Experience creating video content 
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CEO of CoreView
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Simon Azzopardi
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Average salary estimate

$80000 / YEARLY (est.)
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$90000K

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What You Should Know About Product Marketing Manager, CoreView

Join our dynamic team at CoreView as a Product Marketing Manager! We're on a mission to lead the M365 realm by providing effortless security, governance, and administration solutions that our clients rave about. With our expert knowledge in the M365 ecosystem, we empower over 1500 organizations to optimize their operations and achieve a remarkable ROI. In this role, you'll collaborate with our Senior Director of Product Marketing to craft strategic plans, create compelling content, and enable our sales team to shine. You’ll oversee product launches, conduct competitive analysis, and keep your finger on the pulse of market trends, ensuring our solutions continue to meet the evolving needs of our clients. At CoreView, we embrace values like collaboration, ownership, and empathy, making it a vibrant place to work. With at least 2-3 years of product marketing experience in a B2B tech environment, you'll transform technical details into engaging stories that resonate with our customers. If you’re looking to leverage your strong interpersonal communication skills and technical knowledge of M365, ENTRA ID, and other related technologies, this is the role for you. Come join us as we simplify the M365 experience for everyone!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at CoreView
What does a Product Marketing Manager do at CoreView?

The Product Marketing Manager at CoreView plays a crucial role in shaping strategic marketing initiatives. This includes planning product strategies, creating customer-centric content, and facilitating sales enablement. Your goal will be to showcase the value of CoreView's product offerings and establish the company as a leader in the M365 market.

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How can I succeed as a Product Marketing Manager at CoreView?

To succeed as a Product Marketing Manager at CoreView, you should leverage your 2-3 years of B2B tech marketing experience, strong storytelling skills, and ability to collaborate across teams. Focusing on understanding market trends and applying competitive insights will help you drive effective product marketing strategies.

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What qualifications are needed for the Product Marketing Manager position at CoreView?

Candidates for the Product Marketing Manager role at CoreView should have at least 2-3 years of experience in product marketing within a B2B tech context, exceptional communication skills, and a solid understanding of M365 technologies. Experience in sales and public speaking is also a plus!

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What is the work environment like for a Product Marketing Manager at CoreView?

The work environment at CoreView is supportive and collaborative. Employees value each other's voices, fostering a culture of respect and empathy. With a commitment to diversity and inclusion, team members are encouraged to share knowledge and pursue their personal and professional goals in a fun atmosphere.

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What are some key responsibilities of the Product Marketing Manager role at CoreView?

As a Product Marketing Manager at CoreView, you will oversee product launch strategies, develop engaging marketing content, conduct competitive analysis, and collaborate on sales enablement initiatives. Your role will directly impact how customers perceive and engage with CoreView's offerings.

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Does CoreView offer opportunities for career growth for Product Marketing Managers?

Yes! CoreView is dedicated to helping employees achieve their goals, providing opportunities for professionals to develop their skills in various marketing strategies, expand their market knowledge, and collaborate with cross-functional teams for personal growth and career advancement.

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What are the daily tasks of a Product Marketing Manager at CoreView?

Daily tasks for a Product Marketing Manager at CoreView include strategic planning meetings, content creation for various media formats, collaboration with sales teams on training materials, and analyzing market trends to ensure that CoreView products remain competitive and customer-focused.

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Common Interview Questions for Product Marketing Manager
Can you explain your experience in product marketing within a B2B tech context?

In your response, highlight specific projects or campaigns you've managed, discussing your strategies, results, and personal contributions. Emphasize how your experiences align with the needs of the Product Marketing Manager role at CoreView.

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How do you approach creating compelling content for marketing?

Focus on your content creation process, including researching, understanding your audience, and utilizing different formats. Share examples of successful content you've produced and how it resonated with the target market.

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Describe your method for conducting competitive analysis.

Explain how you identify competitors, gather relevant market data, and analyze trends. Share a specific example where your research led to actionable insights, influencing marketing strategies or product positioning.

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What strategies do you use for successful product launches?

Discuss the steps you take to ensure a smooth product launch, including collaboration with sales and marketing teams, defining key messages, and measuring success post-launch. Provide an example from your past experience relevant to this area.

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How do you ensure sales teams are effectively enabled with the right resources?

Explain your approach to creating and delivering training materials and resources. Highlight your experience in sales enablement and how your efforts positively impacted sales team performance in your past roles.

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What is your experience with M365 technologies in a product marketing context?

Speak about your experience with M365 or similar technologies, detailing how this knowledge has shaped your marketing strategies and content creation. Mention any projects where you’ve used this expertise to drive results.

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How do you stay updated on market trends and changes?

Describe the resources, communities, or industry publications you follow to stay informed. Highlight how you utilize this information in your role to adapt strategies and enhance product positioning.

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Can you share an example of how you've turned complex technical details into a compelling story or message?

Provide a specific example of a technical product you marketed. Explain how you simplified the information and crafted a narrative that engaged your audience and illustrated the product's value.

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How do you prioritize tasks and manage your time effectively in a fast-paced environment?

Discuss your time management techniques, including the use of tools or methodologies you've adopted to prioritize tasks and ensure deadlines are met without compromising quality.

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Why do you want to work as a Product Marketing Manager at CoreView?

Reflect on CoreView’s mission and values. Share how they resonate with you, and highlight how your skills and aspirations align with the company’s goals, demonstrating your passion for joining the team.

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CoreView is committed to helping enterprises maximize SaaS investments. It's easy to overlook the untapped potential of enterprise software or get bogged down in provisioning and maintenance. It's our mission to help you streamline and automate ...

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Full-time, remote
DATE POSTED
November 29, 2024

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