Content Strategist, YouTube Growth

As a Content Strategist for YouTube Growth at HubSpot, your primary responsibility will be to enhance our YouTube channel's visibility and effectiveness. You will analyze search demand and identify key video topics, collaborate on an editorial calendar, and discover potential video influencers for partnerships. Your analytical skills will play a critical role in improving our content strategy to attract leads effectively.

The ideal candidate for the Content Strategist, YouTube Growth role at HubSpot should possess strong SEO knowledge, excellent analytical skills, and a proven track record in YouTube growth through search. You should be proficient in strategic planning, project management, and writing for diverse audiences. Experience in building relationships with influencers and expressing data-driven insights to creative teams is also essential.

Yes, the Content Strategist, YouTube Growth position at HubSpot offers a fully remote work environment within the USA. HubSpot is committed to flexible work arrangements, allowing you to thrive in your role while enjoying a work-life balance.

In the role of Content Strategist, YouTube Growth at HubSpot, you'll be part of the Global Growth Team. You will collaborate closely with the lead YouTube Growth strategist, the media team, and other cross-functional teams dedicated to content creation, video partnerships, and conversion optimization, ensuring a rich collaborative environment.

HubSpot is dedicated to fostering a culture of growth and development for all employees. As a Content Strategist for YouTube Growth, you will have opportunities for continuous learning through training, mentorship programs, and the chance to work on high-visibility projects that impact the company's growth. HubSpot's transparent culture also encourages you to voice your ideas and explore new initiatives.

When applying for the Content Strategist, YouTube Growth position at HubSpot, emphasize your experience in growing YouTube channels, your strategic thinking capabilities, and any data-driven projects you've led. Showcase any specific metrics or achievements from your prior work, particularly those related to SEO and content creation.

The hiring process for the Content Strategist, YouTube Growth position at HubSpot typically involves an initial phone interview followed by one or two in-depth interviews that may include behavioral and technical questions relevant to the role. The process is designed to assess your skills, cultural fit, and passion for HubSpot's mission.

To determine the right content topics for a YouTube channel, I perform thorough keyword research to find search demand and trending topics relevant to our target audience. Competitive analysis is also crucial to identify gaps and opportunities. By combining insights on buyer personas and crafting relatable narratives, I ensure our content resonates with viewers.

In a previous role, I launched a YouTube campaign centered on audience education. I identified key pain points through surveys and analytics and created a series of informative videos that addressed those topics. The campaign increased channel views by 50% and led to a 20% boost in leads generated from YouTube traction. Using data-driven insights, I was able to maintain and iterate on this success.

I prioritize video production projects by evaluating them against factors like search demand, audience relevance, and alignment with business objectives. I collaborate with the content team to assess potential impact and ensure our monthly editorial calendar reflects a healthy mix of content types to address various audience segments.

Success for YouTube content can be measured through key performance indicators such as views, engagement rates (likes, shares, comments), and conversion metrics (click-through rates to desired actions). I utilize analytics tools to compile data, assess audience retention, and leverage insights to enhance future content strategies.

To grow a YouTube audience sustainably, I focus on creating high-quality, relevant content that meets the needs of our target audience. Implementing effective SEO strategies, collaborating with influencers, maintaining a consistent upload schedule, and actively engaging with viewers through comments are all fundamental to building lasting relationships with subscribers.

I stay updated on YouTube trends and algorithm changes by following industry news outlets, blogs, and forums dedicated to video marketing. Participating in webinars and connecting with other professionals in the field also helps me stay informed. This knowledge allows me to adapt our strategies proactively and keep our content relevant.

My experience working with influencers on YouTube involves identifying and reaching out to creators who align with our brand values and have a relevant audience. I've managed influencer partnerships through clear communication, setting performance goals, and collaborating on creative content that benefits both parties. Building these relationships requires transparency and consistent follow-up.

To develop a content strategy for a new YouTube channel, I would start by conducting thorough audience research to understand their interests and preferences. Next, I would outline short-term and long-term goals, define content themes, and create a schedule for consistent uploads. Additionally, I would integrate SEO best practices from the outset to ensure discoverability.

Managing cross-functional collaboration for video content involves proactive communication, establishing clear objectives, and fostering a sense of teamwork. I use project management tools to track progress, hold regular check-ins to ensure everyone is aligned, and encourage input from diverse team members to enhance creativity and innovation in our projects.

My process for analyzing video performance data includes monitoring key metrics such as watch time, engagement rate, and audience demographics using YouTube Analytics. I compile this data into actionable insights to assess the effectiveness of our content strategies and refine future video production based on audience preferences and behavior.