Communications Relations Manager

COMMUNICATIONS RELATIONS MANAGER Are you a gifted storyteller? Because we have stories to tell. Of our residents, our co-workers, our brands. To prospects, job-seekers, the community at large. Internally, externally. Locally, regionally. B2C, B2B. All by relating to our audiences through video, media pitches, features, articles, blogs, posts, newsletters, review responses. We have the stories... And they need to be told. Join our team today. Here, you have a team who gets you, mentors who guide you and a company who supports you. Our Investment in You • Competitive pay • Length of service bonus • PayActiv On-Demand Pay – work today, get paid tomorrow • Comprehensive benefits including Highmark Blue Shield for medical and vision, plus dental • 401(k) retirement plan with 50% company-match up to 6% • Generous paid time off, including holidays like your birthday and a Personal Day of Meaning, plus roll over of unused time • Supplemental life insurance • Paid short-term disability • Supplemental short- and long-term disability plans • Family and medical leave • Paid bereavement leave • $2 meals on our campus including a main dish, a side, drink and dessert Our Support for You • Family-owned, private company based in Hershey, Pa. • Direct access to your supervisor • Tuition reimbursement • Employee assistance program for you and your family • Co-worker Foundation (grants for in time of need) • Helping hand interest-free loans • Wellness reimbursement The Role The Communications Relations Manager is our connector to each of our audiences: residents, co-workers, prospects, job-seekers, media, outside community members and industry associations. This individual curates content mined for a specific audience and then communicates it in a way that best relates to that audience. Ever vigilant for a storyline, the Communications Relations Manager collaborates with our co-workers, our communities, the media and industry leaders to identify topics and context to position us as a resource and in turn earn the trust and consideration of our brands. Given the varied preferences in consuming information, this individual specializes in a wide range of communication channels and skills: video filming, editing and production; media relations; crisis communications; writing for presentations, corporate communication, co-worker communication, mass communication, digital channels, social media and search-optimized website content; review responses; and does so with urgency and finesse. This role is responsible for tailored multimedia content and customer communications built to ultimately help increase our brands’ value among multiple target audiences as well as enrich engagement and qualified leads for employment and residency. The Sandbox The Communications Relations Manager works in the Communications department as the go-to for several departments to develop communications including Sales, Resource Team, HR and Management. This individual is expected to be the expert in the best approach, message and channel in relating to our audiences and thrives in learning what’s next. Work Location Option to work remotely one day a week for those living within an hour driving distance to Hershey, Pa. corporate office. For those living outside a one-hour driving distance, required to travel one week a month to corporate office, plus frequent site visits to Pennsylvania and Maryland campuses—you go where the story is. Responsibilities Content Curation & Creation • Serves as organization’s storyteller by using creative writing and video production to share key messages in engaging formats, piquing prospective customer attention and engaging individuals with our brand stories • Collaborates with various Home Office and campus teams to identify opportunities to promote initiatives, program successes, individual co-worker successes, resident achievements and other topics of interest • Distills complex information to make it understandable, interesting and relatable to people in and outside the senior living industry • Manages all published content: video projects; story bank, news and co- worker spotlight on websites; press releases; e-newsletters; newsletters; podcasts; internal and public publications; and other related non-paid content Media & Public Relations • Responds to media inquiries and maintains relationships with key media contacts • Serves as company spokesperson (as appropriate) • Coaches staff members selected to speak with media by providing talking points and tips to properly answer questions and avoid sharing too much information • Works to secure positive media placement with key consumer and trade media outlets • Manages crisis communication and oversees readiness in planning • Observes competitive activity and shares updates with team with commentary/point of view where and when appropriate • Monitors press mentions and socializes related news to appropriate team members for their knowledge • Assists in entry submissions and promoting special awards or recognition Customer & Co-worker Communication • Supports the Human Resources and Talent Development departments in developing and communicating co-worker-related information and features • Works with Home Office and campus management in communicating updates, announcements and emergency information to residents, their families and co-workers • Develops seasonal messaging for Executive and Resource Managements teams for customers and co-workers Reputation Management • Establishes and manages review monitoring system and response protocol • Monitors reviews, develops and posts responses through our reputation management and social media monitoring programs • Assists with responses to complaints and negative press • Maintains online directory and profiles Critical Success Factors: • A true love of storytelling … with experience in developing and producing them • Ability to pivot while maintaining focus and energy • Excellent grammar, writing and communication skills, including the ability to adapt writing style to appeal to different audiences (Will be expected to show recent writing samples.) • Highly skilled and experienced in creating, editing and producing video content (Will be expected to share recent video projects.) • Keen appreciation for social media assets and trends • Adept at writing SEO-rich content • An educated perspective on AI’s role and effect on content creation and/or marketing-communication • Proactive and creative thinker—always focusing on innovative and measurable solutions • Collaborative partner who demonstrates empathy and actively works with others to solve problems • Strong organizational skills and ability to self-direct and manage multiple projects on time and on brand • Comfortable working with variable workflows in a fast-paced environment and nimble in making the necessary adjustments per customer behavior and business and communications goals • Genuinely enjoys engaging with older adults and collaborating with teams • With the responsibility of crisis communication, must be able to perform under emergency situation during non-traditional working hours (M-F 9-5) • Minimum of 5 years of related professional (post-collegiate) paid experience in content creation for an organization. Agency, news organization or corporate Marcom experience is preferred. • Preference will be given to individuals with previous communications experience in recruitment advertising and business-to-consumer marketing • Bachelor’s degree in Journalism, Marketing, Communications, Public Relations or related field • Reports to the Vice President of Communications and Advertising So, interested in checking us out? Please do. Websites • CountryMeadows.com • EcumenicalRetirement.org • LifesongHospice.com Social Media Country Meadows: • Facebook (brand): Country Meadows Senior Care • Facebook (careers): Country Meadows Careers • LinkedIn: Country Meadows Retirement Communities • Instagram (careers): Country Meadows Careers • YouTube: Country Meadows Cares • TikTok (careers): Country Meadows Senior Care • NextDoor for each campus Ecumenical: • Facebook: Ecumenical Retirement • YouTube: Ecumenical Retirement • NextDoor Lifesong: • LinkedIn: Lifesong Hospice & Palliative Care EOE Keywords • PR • Public relations • Journalist • Media relations • Community relations • Communications specialist • Communications manager • Content manager • Content creator • Content specialist • Video producer • Storyteller • Press relations