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Senior Strategist

Are you curious?

Love a challenge?

Can you quickly cut through the noise?

And have enough self-awareness to say that you are a good human being?

Keep reading on because you are in the right place.

Cramer is looking for a Senior Strategist.

At Cramer, Strategy stays grounded in the audience to unlock new perspectives and possibilities for our clients. From experiential activations and thought leadership events, to integrated brand experience campaigns. As a Senior Strategist, you will work within a team that’s committed to uncovering audience truths and insights that drive our strategies, creative approaches, and experiential plans.

You will be expected to be able to deeply understand audiences and market categories, create experience personas, find and articulate a brand’s differentiators in interesting ways, inspire big ideas, and understand the brand experience landscape to plan integrated experiential campaigns effectively. Most importantly, you’ll be expected to bring a passion and desire to learn, have fun and make an impact for our agency and clients.

The Senior Strategist teams up with the VP of Strategy – as well as Account Managers, Creative Directors, Content Managers and Project Managers – to uncover opportunities and develop effective plans that deliver on our clients’ goals. You will report directly to the VP of Strategy.

This roles requires a minimum of 3 days/week in office in Norwood, MA.

Key Responsibilities:

  • Collaborate with account, creative and project management teams regularly to drive the most impactful work for our clients. We don’t work in siloes.
  • Craft compelling, insight-driven findings that provide a new perspective and opportunities for our clients
  • Understand how to conduct research and use agency tools to understand audiences and help solve clients’ marketing challenges.
  • Concisely craft briefs that inspire impactful creative work
  • Serve as a bridge between creative and execution teams, making insightful recommendations for how we can leverage different channels or tactics to reach audiences and reach desired client outcomes - you are the voice of strategy and the audience throughout the project engagement
  • Develop measurement plans and deliver reporting
  • Effectively manage your workload and deliver strong strategic thinking across multiple exciting brands and projects at one time.
  • Create client alignment through workshop facilitation, stakeholder interviews, or other tools/presentations that bring multiple perspectives together.
  • Look for opportunities to expand your skillset as a Strategist and as a leader within your project and client teams.
  • Support ongoing client and agency needs (such as brand planning, QBR presentations, new business pitches, trend monitoring, through leadership contribution, etc.)
  • This position requires intermittent travel.

  • 8 years of experience in an agency, with at least 3 years in strategy specifically
  • Passion for experiential marketing (events, activations, pop-up shops, etc.)
  • Exceptional writing skills.
  • Strong presentation and communication skills
  • Ability to keep and meet client deadlines
  • Excellent interpersonal and team leadership skills
  • Resourceful and collaborative, at all costs
  • Positive mindset
  • Highly curious
  • Medical, Dental & Vision Insurance
  • Health Savings Account, including employer contribution
  • Retirement Plan (401K) with company match
  • Profit Share Bonus Plan
  • Life Insurance
  • Paid Time Off
  • Family Leave
  • Short Term & Long-Term Disability
  • Tuition Reimbursement
  • Wellness Resources, including discounted membership to Lifetime Fitness
  • Generous onsite café
  • Paid holidays

Average salary estimate

$115000 / YEARLY (est.)
min
max
$100000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Strategist, Cramer

Are you passionate about strategy and looking to take your career to the next level? Cramer is thrilled to announce an opening for a Senior Strategist at our vibrant agency! We believe that great strategy starts with understanding the audience, and that's where you come in. As a Senior Strategist, you'll team up with creative thinkers, project managers, and the VP of Strategy to craft innovative solutions that truly resonate with clients. Your role will involve delving deep into audience insights, developing experience personas, and articulating what makes brands unique—all while inspiring big ideas and collaborative campaigns. Whether it's experiential activations, thought leadership, or integrated brand campaigns, your insight-driven findings will shape how we connect with audiences across various channels. We value team collaboration and believe that everyone’s voice matters, so you’ll be bridging the gap between creative execution and strategic thought, ensuring alignment and impact at every step. Plus, your positive mindset and desire to learn will help foster an environment where creativity thrives. With at least 8 years in an agency setting and a focus on experiential marketing, you're the kind of curious strategist we want to hear from. This role requires a minimum of 3 days a week in our Norwood, MA office, and we offer a fantastic package, including medical benefits, 401K matching, and wellness resources. Come join us at Cramer—where your passion for strategy can truly make an impact!

Frequently Asked Questions (FAQs) for Senior Strategist Role at Cramer
What responsibilities does a Senior Strategist at Cramer have?

As a Senior Strategist at Cramer, you’ll take on a variety of responsibilities, including collaborating with account and creative teams to drive impactful work, crafting compelling insight-driven findings, and designing briefs that inspire creative execution. You'll also manage multiple brands and projects, develop measurement plans, and facilitate workshops to create alignment among clients' stakeholders, all while bridging the gap between strategy and execution.

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What qualifications are needed for the Senior Strategist position at Cramer?

To qualify for the Senior Strategist role at Cramer, candidates should have a minimum of 8 years of experience in agency settings, with at least 3 of those focused specifically on strategy. A passion for experiential marketing, strong writing and presentation skills, and excellent interpersonal abilities are also essential. Candidates should be collaborative, resourceful, positive, and highly curious.

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What skills should a successful Senior Strategist at Cramer possess?

A successful Senior Strategist at Cramer should possess exceptional writing and communication skills, strong strategic thinking capabilities, and the ability to meet client deadlines. Additionally, interpersonal relationship-building skills, resourcefulness, and a collaborative spirit are critical for navigating the dynamic agency environment and ensuring the successful delivery of projects.

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What does the work environment look like for a Senior Strategist at Cramer?

At Cramer, the work environment for a Senior Strategist is collaborative and creative. You'll work with a variety of team members, including the VP of Strategy and Account Managers, in a space that encourages idea-sharing and innovation. The role requires a minimum in-office presence of three days a week in Norwood, MA, where team-based brainstorming, workshops, and strategy discussions occur regularly.

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Is there an opportunity for career growth for a Senior Strategist at Cramer?

Absolutely! At Cramer, we support continuous learning and skill expansion for all our employees. As a Senior Strategist, you’ll have the opportunity to grow your leadership skills, contribute to various projects, and expand your expertise in experiential marketing while actively influencing the strategic direction for our clients.

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Common Interview Questions for Senior Strategist
How do you approach audience research as a Senior Strategist?

When answering this question, emphasize the importance of gathering diverse insights through various research methods, such as surveys, focus groups, and data analysis. Highlight your ability to synthesize research into actionable strategies that inform campaign direction and resonate with target audiences.

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Can you describe your experience with creating experience personas?

In response, discuss your process for creating experience personas, including identifying key demographic and psychographic data. Illustrate how you've utilized personas to inform campaign strategies and enhance engagement with audiences in your past roles.

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How do you collaborate with creative teams at Cramer?

Share examples of your collaborative experiences with creative teams, detailing how you bridge the gap between strategy and execution. Highlight your communication skills and how they helped facilitate brainstorming sessions or workshops to align on objectives and inspire innovative concepts.

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What metrics do you consider when evaluating the success of a campaign?

Discuss the specific metrics you focus on, such as engagement rates, lead generation, or brand awareness, and explain how these metrics relate back to the initial goals of the campaign. Describe your process of developing measurement plans and monitoring performance.

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How do you prioritize your workload across multiple projects?

When discussing this, outline how you assess project deadlines, importance, and resource availability. Highlight any tools or techniques you use for time management and ensuring effective delivery and uphold quality across all projects.

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Describe a challenging marketing problem you faced and how you solved it.

Explain the challenge clearly and provide context about the objectives. Share the steps you took to analyze the situation, collaborate with your team, and develop a strategic solution that either met client needs or enhanced campaign effectiveness.

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What role does feedback play in your strategy development process?

Discuss the importance of feedback from clients, team members, and stakeholders in refining your strategies. Illustrate how you've actively sought out feedback in the past and used it to improve campaign performance.

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How do you keep up with trends in the marketing industry?

Mention specific resources you follow, such as industry publications, webinars, or networking events, to keep your knowledge current. Emphasize your curiosity and proactive approach to learning about new marketing strategies and trends that could impact your work.

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How do you inspire big ideas within your team?

Highlight your approach to encouraging creativity within your team, discussing methodologies like brainstorming sessions or creative workshops. Talk about how you foster an inclusive environment where all voices are heard and innovative ideas can flourish.

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What attracted you to the Senior Strategist position at Cramer?

Focus on specific aspects of the company or position that resonate with you, such as Cramer's commitment to audience-driven strategy or the opportunity to work on diverse experiential campaigns. Share how these align with your career goals and passion for strategy.

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Established in 1982, Cramer is headquartered in Norwood, Massachusetts. They are an event and experience agency with full strategy, creative, and production capabilities for corporate events, brand activation, and video production. Cramer speciali...

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Full-time, on-site
DATE POSTED
December 19, 2024

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