Senior/Lead B2C Lifecycle Marketing Specialist

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!The Lead B2C Lifecycle Marketing Specialist will play a pivotal role in reimagining the existing customer experience at Credit Acceptance. You will be responsible for developing and executing a comprehensive lifecycle marketing strategy across all owned channels (email, SMS, push, direct mail, etc.) that drives customer activation, engagement, and retention. You will collaborate with Product, Operations, Analytics Teams to ideate and enable a seamless end-to-end consumer experience.We are seeking a self-motivated strategist who is excited by the challenge of revolutionizing how Credit Acceptance's approaches and enables the customer experience through implementing modern technology, automation, and a data-driven strategy.The Lead B2C Lifecycle Marketing Specialist will join our new Consumer Marketing Team as we lay our team's strategic, operational, and technological groundwork. You will report to the Marketing Manager, B2C Lifecycle Marketing.Outcomes and Activities:• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.Strategic ownership:• Develops a multi-channel consumer lifecycle marketing strategy to maximize customer LTV by driving customer activation, engagement, and retention.• Uses qualitative/quantitative data and customer insights to proactively identify opportunities to improve the customer experience and drive toward solutions.• Identifies technological capabilities needed to enable desired lifecycle marketing strategy.Lifecycle campaign planning & execution:• Leads the planning, development, and execution of lifecycle marketing campaigns across all owned channels using a hypothesis-led learning agenda (A/B testing).• Delivers clear, concise test plans and creative briefs to document strategy, gain cross functional alignment, and deliver on-brief creative assets.• Builds and uses customer segments to deliver personalized, relevant content to customers throughout their journey.• Owns campaign setup within marketing automation system/CRM and optimizes workflows to deliver real-time communications to key audience segments.Analysis:• Monitors KPIs and campaign performance to regularly share key learnings, successes, and future opportunities.Relationships:• Builds relationships across the organization and encourages a culture of collaboration and transparency with key cross-functional teams, including Analytics, Operations, Product, and Legal.Knowledge and Skills:• Fluent in business economics with the ability to understand and articulate how marketing creates company value.• Experience developing an efficient and effective end-to-end funnel journey.• Breaks a strategy down into a hypothesis-led and data driven test plan and creative briefs.• Fluent in MarTech with a clear understanding of what capabilities can enable growth.• Confident interpreting data/analyses to derive results, learnings, and proposes next steps.• Highly effective oral and written communicator who makes complex ideas easy to understand.• Self-motivated individual who performs with minimal supervision.• Highly-organized and accountable with the ability to break projects down into an actionable plan and meet multiple, concurrent deadlines.• Positive, professional team player with the ability to work on a team or independent.• Operates with a growth mindset, displaying strong aptitude for expanding their skillset.Requirements:• Bachelor's degree in Marketing, Advertising, Communications, or related field or equivalent experience. (Both)• 5 years of B2C lifecycle marketing experience. (Lead)• 5 years of experience working in marketing automation systems, such as Responsys, Braze, Hubspot, Eloqua, Iterable, etc., creating HTML emails. (Lead)• 5 years of experience developing marketing assets, including but not limited to email, push, SMS, and direct mail. (Lead)• 3 years of B2C lifecycle marketing experience. (Senior)• 3 years of experience working in marketing automation systems, such as Responsys, Braze, Hubspot, Eloqua, Iterable, etc., creating HTML emails. (Senior)• 3 years of experience developing marketing assets, including but not limited to email, push, SMS, and direct mail.Preferred:• Background in automotive or finance industry. (Both)Targeted Compensation: $117,000 - $150,000 base salary + an annual bonus plan.This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.INDCSLP#LI-Remote#zipBenefits• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to WorkOur Company Values:To be successful in this role, Team Members need to be:• Positive by maintaining resiliency and focusing on solutions• Respectful by collaborating and actively listening• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions• Direct by effectively communicating and conveying courage• Earnest by taking accountability, applying feedback and effectively planning and priority settingExpectations:• Remain compliant with our policies processes and legal guidelines• All other duties as assigned• Attendance as required by departmentAdvice!We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!P.S.We have great details around our stats, success, history and more. We're proud of our culture and are happy to share why - let's talk!Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.Play the video below to learn more about our Company culture.