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Sales Development Representative

Cribl does differently. 

What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are. 

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Please note: This is a remote role based in London

As an active member of our team, you will:

  • Qualify, follow up, educate and develop a substantial volume of inbound and outbound leads to progress prospects further into Cribl’s sales process
  • Efficiently respond and qualify inbound marketing leads according to set SLAs
  • Generate sales-ready meetings and opportunities for sales executives using Cribl’s qualification criteria
  • Research target new accounts, identify key personas, add contacts, emails and generate interest through cold discovery calls and email campaigns
  • Leverage taught sales techniques to maximize customer interactions enough to provide high level introduction
  • Use of strong selling and influencing skills to understand and uncover customer needs and business challenges to effectively pitch how Cribl solves them
  • Log, track, and maintain Salesforce consistently according to Cribl’s lead to opportunity flow process
  • Accurately distribute leads/meetings through discovery to assigned sales executives
  • Consistently achieve meeting quota to ensure territory revenue and growth objectives are met
  • Work closely with Sales Directors and attend customer meetings as required
  • Attend sales meetings, training, and local trade shows to keep current with technology.
  • Work directly with marketing to drive continuous improvement in lead quality conversion rates and pipeline generation

If you’ve got it - we want it:

  • Minimum of 1-3 years of previous hunting experience in SaaS, Security, or SIEM markets
  • Fluent in Spanish and French Highly Preferred
  • Familiarity with systems. Specifically Salesforce, Outreach.io, and ZoomInfo and other prospecting tools
  • Excellent written/verbal communication skills
  • Strong business and tech acumen
  • Highly motivated, driven and self-starting individual
  • Ability to work in a fast paced, team environment
  • Ability to understand customer needs and meet that need with a successful product sale
  • Excellent time management/organizational skills
  • Prior lead generation or sales prospecting experience and a college degree will enhance your consideration for this role

#LI-JT1

Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Sales Development Representative , Cribl

At Cribl, we believe in working hard and having fun while doing it, and that's where you come in as a Sales Development Representative. Based remotely out of London, you’ll play a pivotal role in shaping our customer interactions and driving the growth of our sales efforts. Your main responsibility will be to qualify and develop a robust pipeline of inbound and outbound leads, taking them through Cribl's sales process with enthusiasm and skill. We want your flair for connection as you efficiently respond to marketing leads while using smart sales techniques to dive deep into understanding customer needs. You will research new accounts, engage key personas, and generate interest through compelling calls and thoughtful emails. By collaborating closely with both the sales and marketing teams, you'll help improve lead quality and conversion rates. If you have 1-3 years of hunting experience in the SaaS, Security, or SIEM markets, along with a strong command of Salesforce and prospecting tools, we’d love to meet you. Previous experience in lead generation is a plus, as are excellent communication skills in Spanish and French. In return, you will join a supportive team that values diversity and enables your personal and professional growth in a vibrant work culture. So, if you're ready to bring your whole self to work and achieve the best of your career with Cribl, join us now!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Cribl
What are the primary responsibilities of a Sales Development Representative at Cribl?

As a Sales Development Representative at Cribl, your main responsibilities will include qualifying inbound and outbound leads, following up with prospects, and generating sales-ready meetings. You'll leverage your sales skills to understand customer needs and effectively pitch how Cribl can address those challenges. Additionally, you'll be involved in researching target accounts and collaborating with marketing to enhance the lead quality and conversion rates.

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What qualifications does Cribl look for in a Sales Development Representative?

Cribl seeks candidates with a minimum of 1-3 years of experience in hunting roles within the SaaS, Security, or SIEM markets. Ideal applicants should possess strong written and verbal communication skills, business and tech acumen, and familiarity with Salesforce and prospecting tools. A college degree and proficiency in Spanish and French are highly preferred to succeed in this role.

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What is the work environment like for a Sales Development Representative at Cribl?

Working as a Sales Development Representative at Cribl is a remote opportunity based in London, promoting a flexible work environment. The company fosters a supportive and collaborative culture, emphasizing the importance of diversity and bringing your whole self to work. You'll be part of a motivated team passionate about delivering the best customer experiences, all while enjoying a blend of productivity and light-heartedness.

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How does Cribl measure success for the Sales Development Representative role?

Success in the Sales Development Representative role at Cribl is primarily measured through achieving meeting quotas and progressing leads through the sales pipeline. Consistently logging and tracking activities in Salesforce, as well as collaborating with sales executives and attending necessary meetings, are key indicators of your contributions to the team's overall revenue and growth objectives.

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What opportunities for growth are available for Sales Development Representatives at Cribl?

At Cribl, Sales Development Representatives have access to various growth opportunities, including professional development training, direct collaboration with Sales Directors, and exposure to customer meetings. The company values continuous improvement and encourages team members to advance their careers by honing their skills and knowledge in the IT and security domains.

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Common Interview Questions for Sales Development Representative
Can you describe your previous experience in lead generation as a Sales Development Representative?

When discussing your previous lead generation experience, focus on specific metrics or achievements, such as how many leads you qualified or meetings you set up. Highlight the techniques you used, whether through email campaigns or cold calls, and emphasize your ability to understand client needs and provide tailored solutions.

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What strategies do you use to engage potential clients effectively?

To engage potential clients effectively, I prioritize personalized communication that resonates with their specific pain points. I often utilize research to tailor my messaging and employ varied outreach strategies, including thoughtful emails and compelling phone calls that drive home the value of the solution.

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Why do you want to work as a Sales Development Representative at Cribl?

Express your interest in Cribl by mentioning its innovative approach to data solutions and the vibrant company culture that encourages fun alongside hard work. Also, emphasize how your skills align with their mission to prioritize customer needs, and your eagerness to enhance leads and contribute to their growth.

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How do you handle rejection in sales?

Handling rejection in sales is about keeping perspective. I view it as an opportunity for learning and improvement. I typically analyze the interaction to understand what went wrong and adjust my approach for future interactions, maintaining a positive attitude to stay motivated.

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What tools and software are you experienced with in relation to CRM and lead generation?

Discuss your familiarity with CRM tools like Salesforce, as well as any prospecting platforms like Outreach.io or ZoomInfo. Highlight any experience you have in utilizing these tools to log leads, track interactions, and enhance pipeline generation, showcasing your organized and systematic approach.

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Can you provide an example of a time you exceeded your sales targets?

When answering this question, narrate a specific instance where you surpassed your targets by discussing the strategies you employed, the challenges you faced, and the positive outcomes that resulted from your efforts. Make sure to link this back to how it showcases your skills as a Sales Development Representative.

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How do you stay organized in a fast-paced sales environment?

I use a combination of digital tools and a time management system where I prioritize tasks daily, ensuring I follow up on leads promptly and efficiently. This organization is key to maintaining effectiveness and productivity in a dynamic sales role.

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What is your approach to working collaboratively with a sales team?

My approach to collaboration involves maintaining clear and open communication with my team and sharing insights on lead quality and customer interactions. I enjoy brainstorming strategies together and collectively driving towards common goals, fostering a supportive environment.

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How do you identify the right key personas in an account?

Identifying key personas involves thorough research into the organization’s structure, utilizing tools like LinkedIn to analyze profiles, and understanding the specific challenges faced by different roles. I tailor my outreach efforts based on the persona's role in the decision-making process.

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What makes you a good fit for the Sales Development Representative role at Cribl?

I believe I am a good fit for the Sales Development Representative role at Cribl because of my strong background in SaaS sales and my passion for technology. My proven ability to engage customers, coupled with my fluency in Spanish and French, allows me to connect effectively with a diverse clientele, contributing to the company’s success.

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Full-time, remote
DATE POSTED
March 18, 2025

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