Senior B2B Email Marketing Manager

The Senior B2B Email Marketing Manager at Crisp is responsible for owning the entire email marketing process. This includes planning, building, and scheduling email campaigns in HubSpot, developing automated workflows, and maintaining high deliverability standards. By strategically identifying touchpoints throughout the customer journey, this role aims to maximize engagement and revenue impact for the sales team.

Candidates for the Senior B2B Email Marketing Manager position at Crisp should have a minimum of 4 years of experience in email or lifecycle marketing, with a proven track record of revenue generation. Advanced proficiency with HubSpot, experience in managing large email lists, and technical expertise in email deliverability strategies (like SPF, DKIM, and DMARC) are crucial qualifications for this role.

The Senior B2B Email Marketing Manager contributes to sales success by directly engaging prospects through effective email campaigns designed to nurture relationships and guide leads through the buying process. By ensuring that each campaign is optimized for performance and deliverability, this role plays a pivotal part in creating a smooth customer journey that drives conversions and supports the sales team’s goals.

The Senior B2B Email Marketing Manager at Crisp primarily uses HubSpot to manage email campaigns and lifecycle marketing initiatives. They may also utilize data analysis tools to interpret performance data and optimize campaign strategies. Technical skills with HTML and CSS for email template design as well as any experience with REST API integrations are considered beneficial.

Crisp is committed to supporting candidates who need to relocate for the Senior B2B Email Marketing Manager position. The company offers paid relocation assistance to qualified candidates, making it easier for individuals outside of the Atlanta area to relocate and join the Crisp team.

To develop an effective email marketing strategy, I start with understanding the target audience and their journey. This includes segmenting the audience, defining objectives for each campaign, and determining the types of emails needed to nurture leads. I then plan the cadence, design engaging content, and utilize A/B testing to refine approaches based on performance metrics.

I ensure high deliverability rates by closely monitoring authentication protocols like SPF, DKIM, and DMARC. Additionally, I conduct regular list hygiene checks, warm-up new IP addresses appropriately, and tailor content to engage subscribers effectively. Continuous monitoring and analysis of deliverability metrics also contribute to maintaining optimal inbox placement.

My most successful email campaign involved a seasonal promotion where we achieved a 30% increase in conversion rates. I learned the importance of timing, segmenting the audience based on previous interactions, and using compelling CTAs. This reinforced my belief in data-driven decisions and the value of continuous testing.

I measure the success of email marketing initiatives using KPIs such as open rates, click-through rates, conversion rates, and overall revenue generated. I also analyze unsubscribe rates and engagement levels to gain insights on audience preferences, allowing me to refine future campaigns for better performance.

I approach A/B testing methodically by selecting one variable to test at a time—like subject lines, content layout, or sending times. I ensure that each test runs long enough to gather statistically significant data, and I analyze the results to inform future strategies. This helps continuously improve the effectiveness of our email communication.

For automating email campaigns, I build targeted workflows based on user actions and behaviors. I focus on creating tailored journeys that include re-engagement, follow-ups, and strategic triggers that align with customer milestones—ensuring that each touchpoint feels personalized and relevant.

Collaboration with sales and other teams involves regular communication to ensure alignment on objectives and messaging. I participate in cross-functional meetings and share insights on lead engagement from email campaigns, enabling sales to adjust their approaches based on the data we gather, ultimately fostering a seamless experience for prospects.

HTML/CSS is crucial in designing responsive and visually appealing email templates. My proficiency allows me to customize designs to optimize user experience across devices. It also enables me to troubleshoot and implement best practices in email layout and formatting, ensuring higher open rates and engagement.

I stay updated with email marketing trends by following industry blogs, attending webinars, and participating in marketing forums. Networking with other professionals and continuously testing innovative strategies in my campaigns also helps keep my approach fresh and relevant to emerging trends.

One of the biggest challenges in B2B email marketing is maintaining engagement in a crowded inbox. To tackle this, I focus on segmentation, crafting personalized content, and providing value with each email. I also prioritize A/B testing to refine our messaging and strategize on timing to optimize visibility in subscribers' inboxes.