Senior Lifecycle Marketing Specialist

As a Senior Lifecycle Marketing Specialist at Crisp, you will own email marketing from start to finish. This involves planning, building, and scheduling campaigns in Hubspot while developing automated workflows for nurturing and re-engagement. Additionally, you'll conduct regular A/B tests, report on performance, and strategically increase customer engagement throughout their journey.

Candidates for the Senior Lifecycle Marketing Specialist position at Crisp should ideally have at least 4 years of experience in email or lifecycle marketing, along with proficiency in Hubspot. Experience with email deliverability strategies and the ability to create responsive email templates is essential, coupled with strong analytical skills to interpret performance data.

Crisp values talent, offering paid relocation assistance for qualified candidates who need to move to the Atlanta area. This ensures that you can focus entirely on your role without the stress of moving expenses, making the transition as smooth as possible.

Working at Crisp means being part of a vibrant and dynamic team. As an on-site role, you’ll collaborate daily with cross-functional teams, enhancing communication and fostering a culture of creativity and innovation. The atmosphere is high-energy, mirroring our rapid growth and commitment to excellence in the legal marketing sphere.

Crisp provides a comprehensive benefits package for the Senior Lifecycle Marketing Specialist position, including 100% company-paid health, vision, and dental insurance, a 401K match, generous paid time off, and paid parental leave. Relocating candidates also benefit from paid relocation support, highlighting our commitment to our employees.

When discussing your email marketing campaign process, start with planning and identifying the target audience. Highlight how you utilize segmentation and personalization to craft compelling messages, followed by testing and analyzing results. Detail how you iterate on feedback to improve future campaigns.

In an interview, mention key metrics such as open rates, click-through rates, conversion rates, and ROI. Explain how you analyze these metrics to inform future strategies and improve engagement, showcasing your data-driven approach.

Demonstrate your commitment to staying informed by mentioning relevant blogs, podcasts, or webinars you regularly follow. Share any recent learnings or trends you've applied in your work to prove you’re proactive about evolving your email marketing strategies.

Explain that A/B testing is crucial for optimizing campaigns. Share an example of an A/B test you’ve conducted, what you learned from the results, and how that knowledge led to increased performance in future campaigns.

Share a specific automated workflow that highlights your strategic thinking, such as a nurture sequence or re-engagement campaign. Describe the goals, the targeted audience, the design process, and the results achieved to emphasize your effectiveness.

Speak to your understanding of email deliverability strategies, such as sender authentication and list hygiene practices. Provide an example of a challenge you faced in this area and how you overcame it, underscoring your technical expertise.

Emphasize the importance of cross-functional collaboration in achieving common goals. Provide examples of projects where you partnered with sales teams to align messaging or share campaign performance insights, highlighting effective communication and teamwork.

Discuss segmentation, personalization, and timing as key strategies. Mention tactics such as utilizing compelling subject lines, creating valuable content, and encouraging interactive elements to boost engagement rates in your campaigns.

Illustrate your analytical skills by discussing the tools you use to collect data, the metrics you focus on, and how you transform insights into actionable strategies. Highlight your experience in making data-driven decisions for future campaigns.

Connect your professional goals with Crisp’s mission and values. Speak passionately about your desire to contribute to a fast-growing company that makes a significant impact on the legal industry, showcasing how your skills align with their objectives.