Event Specialist (product demonstration) - job 1 of 3

As an Event Specialist at CROSSMARK, your primary responsibilities will include performing engaging product demonstrations, providing excellent customer service, and using suggestive selling techniques to drive sales. You will also be responsible for setting up and managing in-store cooking demos, ensuring that every potential customer has a great experience while being informed about the products.

To become an Event Specialist at CROSSMARK, you should possess a friendly attitude, high school diploma or GED, and reliable transportation. Additionally, you must be able to stand for up to six hours and have access to the internet. Food Safety Certification is required, but it can be completed after you are hired.

To excel as an Event Specialist at CROSSMARK, focus on being knowledgeable about the products, engaging customers with enthusiasm, and honing your cooking skills for demos. Strong communication skills and the ability to follow directions will also help you succeed and create an enjoyable shopping experience for customers.

Absolutely! While experience in sales or customer service is beneficial, CROSSMARK values passion, willingness to learn, and a friendly demeanor. If you are eager to connect with customers and promote products effectively, CROSSMARK encourages you to apply regardless of prior experience.

CROSSMARK offers a variety of benefits for Event Specialists, including weekly pay, a comprehensive 401K plan, and health insurance options that cover vision and dental plans as well. These benefits make CROSSMARK a great choice for individuals looking for stability and support in their roles.

When conducting a product demonstration, it's essential to first understand the product thoroughly. Then, create an engaging experience by showcasing the product's key features and benefits, allowing customers to sample or interact with it. Remember to maintain eye contact, smile, and encourage questions to keep the conversation going.

Share a specific example where you identified a customer’s needs and recommended a product that solved their problem. Highlight your communication skills and how you maintained a positive rapport with the customer throughout the process.

Utilizing interaction is key—ask questions, invite customers to taste or try the product, and encourage feedback. Keep the atmosphere energetic and entertaining, and be sure to adapt your approach based on customer interest and responses.

Remain calm and listen to the customer’s concerns. Acknowledge their feelings and provide solutions or alternatives. Always maintain professionalism and courtesy, even in tense situations, as it shows your commitment to customer satisfaction.

Discuss scenarios where you've effectively used suggestive selling techniques. Illustrate how you gauged customer interest and recommended complementary products or upsells based on their responses and previous interactions.

It's essential to be aware of and adhere to health and safety standards. Explain your understanding of food safety protocols, such as keeping food at safe temperatures and maintaining cleanliness, and talk about how you would apply these during demonstrations.

Share personal motivations such as passion for food, enjoyment in interacting with people, or satisfaction from helping customers find what they need. Highlight how these motivations align with CROSSMARK’s goals.

Organization is critical. Describe your planning strategies, such as preparing a checklist, setting up a streamlined workflow, or using time management techniques to ensure everything runs smoothly, even when the pace picks up.

The most important quality is excellent interpersonal skills. Being approachable, engaging, and genuinely interested in people makes a big difference in creating a positive environment for product demonstrations.

Start by finding a common ground; ask questions to identify any unmet needs or interests. Use that information to relate the product to them, appealing to their curiosity and potential needs, demonstrating how it can enhance their experience or solve a problem.