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Director of Ecommerce

At One Kings Lane, we’re doing so much more than selling great home décor. We are pioneering a new generation in ecommerce, building the next great lifestyle brand, and rapidly scaling our revenues and employee base. Our company is full of passionate, innovative, agile and customer-focused employees who understand the value of collaboration. If you bring passion and high impact to your work each day, we invite you to apply to join the One Kings Lane family and see where we can take this company—and your career—together. 

  

One Kings Lane, a CSC Generation Company, is looking for a Director of eCommerce to lead our evolution as a digital-first home furnishings brand. This key leadership position is accountable for developing and communicating an ecommerce strategy that is aligned with and supports broader business initiatives. Our Director requires a special fit, someone that is tactical, scrappy, and embraces a small team environment; we are not a startup, but we operate with that creative and curious mindset. We want you to own the eCommerce channel, be the in-house expert, and push the team to drive innovation and excellence. 

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.  


What you get to do every day:
  • Drives the strategy for a high-growth P&L. 
  • Develop short- and long-term growth plans and financial budgets to determine and meet business goals. 
  • Evaluate opportunities to improve key onsite metrics, margin, and overall profitability. 
  • Execute the annual E-Commerce plan in line with the planning process.  
  • Drives digital marketing initiatives to drive customer acquisition and retention. 
  • Partners with the paid marketing team to optimize spend across key acquisition channels. 
  • Oversee the development, execution and implementation of the email marketing strategy and programs. Lead the email marketing team. 
  • Balance growth and profitability to deliver results. 
  • Monetizes traffic and improves site conversion metrics. 
  • Drive tactical and technology roadmap to increase omnichannel visitors, conversion rate, basket size, and margin. 
  • Own the execution of site design, product hierarchy, site content, site merchandising, site functionality, and site performance. 
  • Leverage site analytics to monitor performance and guide action. 
  • Focuses on constantly improving the customer experience. 
  • Partner cross-functionally with operations, merchandising, creative, and customer service to deliver on customer expectations. 
  • Provide leadership, direction, mentoring and coaching to the E-Commerce team. 
  • Works closely with all functions, including Marketing, Product Management, Engineering, Finance, Merchandising, Creative, and Operations.   
  • Acts as a focal point for progress reporting on key initiatives and communicates to executives and other key stakeholders the strategy for driving the E-Commerce business. 


What you bring to the role:
  • Bachelor's Degree required. 
  • Previous DTC eCommerce experience, preferably in a startup or emerging brand environment. 
  • 8+ years' eCommerce experience, with proven growth of responsibility and ownership. 
  • Results Driven with a passion for making change and improvements. 
  • Data Driven and can translate data into action. 
  • Strong UX/UI understanding with customer experience at the forefront. 
  • Strong marketing sensibility and the ability to balance commerce with content. 
  • Strong technical and operational skills. 
  • Strong communication skills, with the ability to communicate to a varied audience both strategy and detailed business requirements. 
  • Passion to drive top-line growth using web marketing and analytics. 
  • Proven track record of driving growth and operational improvements.  


What’s in it for you?
  • Competitive compensation 
  • Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid! 
  • Company Provided Life Insurance equal to one year salary 
  • RRSP matching  
  • 3 weeks’ vacation + 5 Paid Sick Days 
  • Birthday off with pay! 
  • Paid holidays 


What our interview process looks like:
  • Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
  • 📞 Step 1: Match most of the requirements and qualifications for the position. We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us! 
  • 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. 
  • 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and the challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. 
  • ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about.   


CSC Generation family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.  

 

CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.  

 

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$120000K
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What You Should Know About Director of Ecommerce, CSC Generation

At One Kings Lane, we’re not just about selling exceptional home décor; we’re trailblazing a new era in ecommerce! We're building a vibrant lifestyle brand and expanding our reach at incredible speed. As the Director of Ecommerce, you'll lead our evolution into a digital-first home furnishings powerhouse, driving ambitious strategies that align with our larger business goals. We’re on the lookout for someone who is tactical, resourceful, and thrives in a collaborative team atmosphere. It’s all about innovation here, and you'll have the chance to own the ecommerce channel, become our in-house expert, and motivate your team to reach new heights. In this role, you’ll handle a high-growth P&L, shape our online strategies, and execute our annual ecommerce plans. Your insights will improve key metrics, profitability, and customer retention through savvy digital marketing campaigns, a well-structured email marketing strategy, and an engaging customer experience. You will lead, mentor, and coach the Ecommerce team while collaborating with various departments to ensure we meet our customer expectations. If you have a knack for data-driven decision making and a creative approach to ecommerce, then we want you to take this journey with One Kings Lane, growing together as we continue to redefine the market. Join us and let's achieve great things together!

Frequently Asked Questions (FAQs) for Director of Ecommerce Role at CSC Generation
What qualifications are required for the Director of Ecommerce position at One Kings Lane?

To qualify for the Director of Ecommerce role at One Kings Lane, candidates should hold a Bachelor's Degree and possess at least 8 years of ecommerce experience with a track record of increased responsibility. Experience in a DTC environment, preferably with a startup or emerging brand, is highly valued. Candidates should also have strong data-driven decision-making skills and a solid understanding of UX/UI principles, with a keen focus on customer experience.

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What responsibilities can I expect as the Director of Ecommerce at One Kings Lane?

As the Director of Ecommerce at One Kings Lane, you will spearhead the ecommerce strategy, focusing on revenue growth and profitability. Your day-to-day responsibilities will include driving digital marketing initiatives, optimizing customer acquisition, managing email marketing strategies, overseeing site performance, and enhancing the overall customer experience. You will also mentor your team and collaborate with cross-functional partners to elevate the brand.

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How does One Kings Lane define success for the Director of Ecommerce role?

Success in the Director of Ecommerce role at One Kings Lane is defined by the ability to drive growth and improve key metrics across the ecommerce channels. This includes enhancing customer acquisition and retention, achieving profitability targets, and continually innovating to improve customer experience and engagement on the website. You will be expected to leverage analytics for strategic decision-making and report progress to key stakeholders.

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Can you describe the company culture at One Kings Lane for the Director of Ecommerce?

The company culture at One Kings Lane is dynamic and collaborative, filled with passionate, innovative, and customer-focused individuals. Employees are encouraged to be creative and agile, taking ownership of their roles while working closely in a supportive team environment. There's a strong emphasis on mentorship, growth, and sustaining a curious mindset, making it an ideal place for forward-thinking professionals.

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What kind of growth and learning opportunities are available for the Director of Ecommerce at One Kings Lane?

As a Director of Ecommerce at One Kings Lane, you can expect numerous growth and learning opportunities. The role encourages continual professional development through collaboration with various departments, working on high-impact projects, and leading innovative strategies. The company is also dedicated to employee well-being, providing various benefits that support a balanced work-life integration.

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What digital marketing skills are essential for the Director of Ecommerce role at One Kings Lane?

Essential digital marketing skills for the Director of Ecommerce role at One Kings Lane include a deep understanding of customer acquisition strategies, proficiency in email marketing campaigns, and the ability to analyze performance metrics to drive results. Strong communication skills are also crucial, as you will be working cross-functionally and engaging with stakeholders to maximize marketing effectiveness.

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What does the interview process for the Director of Ecommerce look like at One Kings Lane?

The interview process for the Director of Ecommerce position at One Kings Lane typically consists of an initial conversation with a recruiter, followed by assessments to gauge analytical and business acumen. Candidates can expect virtual or in-person interviews where they will discuss their experience in depth. The process culminates with an offer, contingent on interview performance and fit for the role.

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Common Interview Questions for Director of Ecommerce
How have you driven revenue growth in your previous ecommerce roles?

When answering this question, be specific about the strategies you implemented that led to measurable revenue growth. Discuss the tools and analytics you used to monitor performance, how you optimized marketing spend, and any innovative campaigns you spearheaded that contributed to your company's success.

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Can you provide an example of a successful digital marketing initiative you've led?

It's important to illustrate the context of the initiative, your specific role, and the results achieved. Explain the objectives, tools utilized, and any challenges faced in the implementation. Highlight how this initiative increased customer engagement and conversion rates.

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How do you approach site analytics to guide your ecommerce strategies?

Discuss your familiarity with analytics tools and how you've utilized data to drive decisions. Highlight specific metrics you track and how they inform your strategies, whether that’s adjusting UX/UI elements, identifying traffic sources, or optimizing the customer journey.

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Describe your experience with email marketing strategies.

Share specific examples of email marketing campaigns you've crafted, including segmentation strategies, A/B testing results, and how you measured success. Focus on customer engagement and retention metrics achieved through these campaigns.

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How do you ensure a seamless customer experience across different online platforms?

Emphasize your understanding of omnichannel experiences and how you’ve executed strategies that ensure consistency and quality across platforms. Discuss collaboration with teams and how you've used customer feedback to enhance their experience.

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What innovative projects have you implemented in an ecommerce environment?

This is an opportunity to showcase your creativity. Talk about innovative tactics you introduced, how they disrupted standard practices, and the measurable results they achieved. Be prepared to discuss the planning process and any challenges you overcame.

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How do you prioritize tasks when managing multiple projects?

Effective prioritization is key. Describe your framework for managing projects, whether it involves using project management tools, setting timelines, or assessing impact versus effort. Illustrate with previous experiences to show your effectiveness.

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Can you share an experience where you had to adapt your strategy quickly?

Be sure to highlight a situation that required you to pivot based on market changes or performance data. Discuss your thought process, the steps taken, and the results of your adaptability in maintaining business objectives.

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How do you balance growth with profitability in ecommerce?

Discuss your approach to achieving both objectives by providing insights on metrics you monitor, how you evaluate profitability in campaigns, and actions you take to bolster margins while not sacrificing growth opportunities.

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What leadership style do you employ when managing a team in ecommerce?

Reflect on your leadership philosophy and how you motivate and develop your ecommerce team. Discuss the importance of collaboration, mentorship, and open communication in building a strong team dynamic that drives success.

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Full-time, remote
DATE POSTED
November 24, 2024

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