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Community & Social Media Manager

Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.


We are looking for a passionate and proactive Community & Social Media Manager to drive engagement, expand our online presence, and grow our audience. In this role, you will be responsible for building, managing, and energizing the Dapper Labs community across social media and online channels. You will craft compelling content, manage conversations, track growth metrics, and implement creative social strategies to fuel the next wave of Web3 adoption.


Community Engagement & Growth:
  • Actively manage and moderate Discord, Twitter, and Telegram to ensure a positive and engaging environment.
  • Respond to community inquiries, feedback, and discussions in real time, acting as a bridge between users and internal teams.
  • Organize and host AMAs, Twitter Spaces, and community events to strengthen engagement and connection.
  • Be creative and innovative in coming up with new engagement strategies such as game nights, ambassador programs, and interactive campaigns that build excitement and keep the community engaged.
  • Track key community growth metrics (engagement rate, retention, sentiment analysis, active members, etc.) and provide weekly reports with insights and recommendations for improvement.


Social Media Marketing & Content Creation:
  • Develop and execute high-impact social media strategies to grow Dapper Labs’ audience across Twitter, Instagram, LinkedIn, and emerging platforms.
  • Plan, create, and publish engaging content (tweets, videos, graphics, memes) that resonates with Web3, NFT, and gaming communities.
  • Monitor social trends, jump into relevant conversations, and leverage viral moments to boost brand visibility.
  • Track and analyze key social media metrics (follower growth, engagement, reach, impressions, conversions) and provide weekly reports to assess performance and optimize strategies.


Brand Storytelling & Thought Leadership:
  • Collaborate with internal teams to craft compelling narratives around Dapper Labs products and partnerships.
  • Write blog posts, newsletters, and educational content to keep the community informed and engaged.
  • Work closely with product and marketing teams to align messaging across platforms.


Influencer & Partner Engagement:
  • Build relationships with key community members, influencers, and brand advocates to amplify Dapper Labs' presence.
  • Manage influencer campaigns and ambassador programs that drive organic reach and user acquisition.


Community Advocacy & Reputation Management:
  • Act as the voice of the community, relaying feedback and insights to internal teams.
  • Proactively monitor brand sentiment and address misinformation with professionalism and clarity.
  • Develop strategies for crisis management and conflict resolution to maintain a healthy community atmosphere.


About you:
  • Proven experience in social media marketing and online community management, ideally within blockchain, Web3, NFTs, or gaming.
  • Strong knowledge of Twitter, Discord, Instagram, LinkedIn, and emerging platforms relevant to Web3 culture.
  • Ability to craft engaging, viral-worthy content tailored to different audience segments.
  • Experience with social and community growth marketing strategies, including influencer collaborations, referral campaigns, and gamification.
  • A creative thinker who thrives on coming up with fresh, outside-the-box ideas for engagement.
  • Strong data and analytical skills with experience using social media and community analytics tools (e.g., Sprout Social, Hootsuite, Discord analytics, Twitter Analytics).
  • Experience tracking and reporting on key social and community growth metrics, providing actionable insights to optimize performance.
  • Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
  • Experience with graphic design tools (Canva, Adobe Suite) and video editing software is a plus.
  • Passion for Web3, digital collectibles, gaming, and the future of blockchain technology.


Dapper Labs is the world's leading consumer crypto company. We are the creators of industry-leading experiences including CryptoKitties, NBA Top Shot, NFL All Day, Disney Pinnacle as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use. Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.


Visit our website to learn even more about Dapper Labs, including information about benefits and perks.

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CEO of Dapper Labs
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Roham Gharegozlou
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What You Should Know About Community & Social Media Manager, Dapper Labs

Join us at Dapper Labs as our Community & Social Media Manager, where we’re redefining the future of gaming and blockchain! We're looking for a passionate and proactive individual ready to engage with our vibrant community surrounding groundbreaking platforms like CryptoKitties, NBA Top Shot, and NFL All Day. In this remote role, you'll thrive in a dynamic atmosphere, crafting compelling content and executing innovative strategies to expand our social media footprint across platforms including Twitter, Instagram, and LinkedIn. Imagine actively managing our Discord and Telegram channels, igniting conversations, and building a thriving community that celebrates digital collectibles. You'll be at the forefront of hosting engaging initiatives like AMAs and creative campaigns that resonate within the Web3 and NFT space. Reporting on performance metrics, you’ll provide actionable insights to refine our strategies and make data-driven decisions that propel community engagement. Working closely with talented teams internally, you’ll embody the voice of our community, ensuring that feedback flows seamlessly and proactively addressing any concerns that arise. If you love being creative, connecting with digital enthusiasts, and designing unique content that captivates, this role at Dapper Labs is your chance to shine and foster a community that informs, excites, and evolves with blockchain technology. Get ready to take part in a mission that’s all about making decentralized technologies fun and accessible for everyone throughout the US and Canada, and beyond!

Frequently Asked Questions (FAQs) for Community & Social Media Manager Role at Dapper Labs
What are the main responsibilities of the Community & Social Media Manager at Dapper Labs?

The Community & Social Media Manager at Dapper Labs is primarily responsible for building and energizing the community across social media platforms, managing channels like Discord and Twitter to ensure engaging communication. This role involves crafting compelling content, tracking community metrics, organizing events, and implementing creative engagement strategies to promote the growth and health of the community.

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What qualifications do I need to be a Community & Social Media Manager at Dapper Labs?

To be a Community & Social Media Manager at Dapper Labs, candidates should have proven experience in social media marketing and community management within blockchain, Web3, or gaming. Strong knowledge of relevant platforms and the ability to create engaging content tailored to diverse audiences are essential. An analytical mindset and experience using analytics tools for performance metrics are highly valued.

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How does Dapper Labs measure community engagement and growth?

Dapper Labs tracks community engagement and growth using various metrics such as engagement rates, retention, sentiment analysis, and active membership statistics. The Community & Social Media Manager provides weekly reports containing insights and recommendations based on these metrics to help optimize and improve community strategies.

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What platforms does the Community & Social Media Manager work with at Dapper Labs?

The Community & Social Media Manager at Dapper Labs works primarily across Discord, Twitter, Instagram, LinkedIn, and any emerging platforms that resonate with Web3 culture. Being knowledgeable about these platforms is crucial for effective engagement and community growth.

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What unique opportunities does a Community & Social Media Manager have at Dapper Labs?

As a Community & Social Media Manager at Dapper Labs, there are unique opportunities to lead innovative engagement initiatives, collaborate on storytelling with other internal teams, and build relationships with influencers. This role is also pivotal in shaping how Dapper Labs interacts with and grows its community, allowing for creativity and strategic thinking.

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Common Interview Questions for Community & Social Media Manager
What strategies would you implement to grow Dapper Labs' community on social media?

To grow Dapper Labs' community on social media, I would focus on developing a multichannel content strategy that resonates with differing audience segments, use analytics to drive decisions, and engage actively with followers. I would also consider strategic partnerships with influencers and create community-led campaigns.

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How do you handle negative feedback in a community setting?

Handling negative feedback involves remaining calm and professional, addressing concerns promptly, and providing clear, honest communication. It's essential to listen to the community's concerns and work internally to relay their feedback for improvements.

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Can you describe a time you initiated a community event?

In a previous role, I initiated a community gaming night that encouraged user participation. We organized a virtual gaming session where members could interact, showcase their skills, and win prizes. This not only boosted engagement but strengthened community ties.

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What metrics do you consider important for measuring community engagement?

I consider several metrics important for measuring community engagement, including engagement rates, community sentiment, active participation levels, retention rates, and growth in followers. These metrics allow me to adjust strategies based on the community's behavior.

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How do you keep up with trends in the blockchain and gaming industries?

I stay updated on trends in blockchain and gaming by following relevant news outlets, participating in webinars, and engaging with my network through professional social platforms. Being active in communities and forums also helps me stay ahead of current discussions and developments.

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What tools do you use for social media analysis?

I utilize various tools for social media analysis, including Sprout Social for tracking engagement, Hootsuite for scheduling content, and native analytics from platforms like Twitter and Discord. These tools help me gather insights and refine my strategies effectively.

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Describe your experience creating content for social media.

My experience creating content involves a mix of visual and written elements tailored for each platform. I focus on creating engaging posts, informative threads, and visually appealing graphics that resonate with the audience and encourage interaction.

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How would you approach building relationships with influencers?

Building relationships with influencers starts with authentic engagement. I would reach out personally, share insights, and explore mutually beneficial collaboration opportunities tailored to their audience. It's essential to create win-win partnerships for effective growth.

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What innovative engagement strategies would you propose for Dapper Labs?

I would propose interactive campaigns like gamified challenges, ambassador programs, and AMAs with founders or industry leaders. Hosting creative contests and leveraging community member stories can also energize and engage the audience meaningfully.

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How do you manage multiple projects in a fast-paced environment?

To manage multiple projects effectively in a fast-paced environment, I prioritize tasks using project management tools and set clear deadlines. I maintain open communication with my team to ensure alignment and adapt plans based on shifting priorities.

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BENEFITS & PERKS
Dental Insurance
Paid Holidays
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 13, 2025

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