Team Lead Paid Search (SEA)

As a Team Lead Paid Search (SEA) at DEPT®, your primary responsibility will be managing a team of specialists, ensuring their professional development, and overseeing campaign performance. You'll develop effective paid search strategies that align with client objectives while providing support and guidance to your team members. Additionally, you will directly engage with clients as a business partner, consulting them on their marketing needs and collaborating with cross-functional teams to achieve results.

To qualify for the Team Lead Paid Search (SEA) position at DEPT®, candidates should have at least five years of experience in managing paid search campaigns, ideally within a digital agency setting. Strong knowledge of paid search platforms, such as Google Ads and Bing Ads, is crucial. Additionally, excellent analytical and communication skills are important for interpreting data and engaging with clients effectively, while experience in mentoring or guiding team members is essential.

DEPT® offers a comprehensive approach to professional development for a Team Lead Paid Search (SEA). You’ll have access to the DEPT®/YOU Learning Menu and Special Programs tailored to your needs, alongside opportunities for mentorship and guidance from senior leaders. Our inclusive culture encourages you to pursue skill-enhancing courses and programs to help you grow in your role while building a successful career.

The work environment for a Team Lead Paid Search (SEA) at DEPT® is dynamic, inclusive, and collaborative. You will work alongside curious and talented individuals from various backgrounds, focused on pushing creative boundaries and delivering outstanding results for our clients. With a flexible hybrid working policy, you can enjoy a balance between remote work and office collaboration, ideal for creativity and innovation.

DEPT® offers a range of competitive benefits for the Team Lead Paid Search (SEA) role, including a flexible hybrid working policy, health wellness contributions, discounts on gym memberships, and employee benefits such as a lease bike. Additionally, we provide opportunities for skill development, recognition as a great workplace, and a culture that prioritizes diversity and inclusion.

In answering this question, emphasize your process for understanding the client's business goals and target audience. Discuss conducting thorough research on competitors and industry trends, followed by setting measurable objectives and selecting appropriate KPIs. Highlight your experience with keyword research and platform selection that aligns with the overall marketing strategy.

When discussing your experience with campaign optimization, focus on specific tools and techniques you utilize, such as A/B testing, data analysis, and ad copy refinement. Share examples of how your optimizations resulted in improved performance metrics and ROI, showcasing your ability to use both qualitative feedback and quantitative data to drive decisions.

For this question, describe the analytical frameworks you apply to evaluate performance, including tools like Google Analytics or platform-specific dashboards. Discuss how you track KPIs such as click-through rates, conversion rates, and cost per acquisition, while explaining how you draw insights from this data to make informed strategic decisions.

Effective communication hinges on establishing clear channels and regular check-ins. Highlight your practices of one-on-one meetings with team members for feedback and development, as well as your methods for creating transparent reporting and updates for clients to keep them informed about campaign progress and industry developments.

In answering this, provide specific examples of challenges, such as fluctuating keyword costs or changes in algorithms, and outline the steps you took to adapt your strategies. Discuss the importance of staying proactive and utilizing data to modify methods and how these efforts led to improved campaign results.

Explain your commitment to ongoing education through industry blogs, webinars, and networking opportunities. Highlight any specific resources or communities you follow for updates on algorithm changes, new tools, and best practices in paid search advertising to ensure you stay ahead of the curve.

Discuss your approach to leveraging automation in managing campaigns, such as using rules in Google Ads or bidding strategies like Target CPA. Emphasize how automation can enhance performance while allowing you to focus on strategic decision-making, and share experiences where automation improved efficiency and effectiveness.

Provide a specific case study detailing your role in a successful campaign. Explain the objectives, strategies implemented, metrics tracked, and ultimate results achieved. Clearly communicate what made the campaign successful and the lessons learned for future initiatives.

In your response, illustrate how both aspects are essential and interdependent by providing examples from your own experience. Discuss instances where creative ad copies drove engagement while analytic insights guided optimization decisions, showcasing your ability to merge both approaches for better campaign outcomes.

Talk about the importance of leadership traits like empathy and communication, combined with deep industry knowledge. Emphasize the need for analytical skills to interpret data and devise strategies, as well as the ability to mentor team members and foster collaboration among diverse skill sets for successful campaign management.