Job details

Senior Social Media Specialist

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Overview:

Draper is an independent, nonprofit research and development company headquartered in Cambridge, MA. The 2,000+ employees of Draper tackle important national challenges with a promise of delivering successful and usable solutions. From military defense and space exploration to biomedical engineering, lives often depend on the solutions we provide. Our multidisciplinary teams of engineers and scientists work in a collaborative environment that inspires the cross-fertilization of ideas necessary for true innovation. For more information about Draper, visit www.draper.com.

Job Description Summary:

The Senior Social Media Specialist will conceptualize, oversee, develop, and manage content across Draper’s digital communications channels (company website, social media, video resources, etc.) to drive the company’s reputation in the industry and achieve specific business goals. The Senior Social Media Specialist will work collaboratively with business leaders to promote Draper’s brand, actions, and events associated with social media campaigns.

Job Description:

Duties/Responsibilities

Create visually engaging content (static posts, videos, GIFs, ads, animations) that align with the Draper brand and marketing goals
Manage all content streams and schedule/publish approved material across all relevant channels – consistently maintaining significant lead time on social media calendars for review, edits, and more.
Develop, design, and edit social media assets for company website, Instagram, X, Facebook, LinkedIn, Glassdoor, Reddit, print and digital media, etc.
Manage Draper’s digital advertisements (Google Ad, Words, Reddit, LinkedIn, etc.)
Collaborate with internal stakeholders to ensure Draper’s messaging is conveyed on social media channels in line with other content
Partner with external web development agency responsible for designing, building, and maintaining Draper’s website
Gather and analyze current and past reports, using tools like Google Analytics, to track digital impact with statistics and results
Develop mobile video content for social platforms, taking ideas from the concept state to final production
Use analytics to set goals and conduct testing to optimize business development through the website
Track trends in digital content field and leverage to benefit Draper
Partner closely with Draper’s editorial team to ensure consistent storytelling and optimal use of editorial resources
Set up daily tasks and activities for Draper social media outlet accounts

Skills/Abilities

Creative minded with an ability to conceive interesting ideas for new content.
Experience translating highly technical information into real-world marketable messages.
Understanding of how social media is used to support business goals.
Highly motivated and capable of solving problems independently, as well as working part of a multidisciplinary team.
Attention to detail and a creative mindset
Excellent time management and organizational skills
Outstanding interpersonal skills with the ability to work autonomously
Knowledge of CUI and proprietary classification
Proficient in a range of Adobe Creative Products (Photoshop, Illustrator, etc.)
Strong copy, editing, writing, and a clear and consistent brand voice.
Knowledge of Google Analytics 4 and Google Analytics to track ad conversions and to build monthly analytic reports
Creating content and writing ad copy

Education

Bachelor’s degree required, ideally with major in Communications, Design, Public Relations, Marketing, or another relevant field.

Experience

Requires 3-5 years related experience

Additional Job Description:

Strong portfolio showcasing previous work
Must be a U.S. citizen and at least 18 years of age
Ability to travel, if required

Applicants selected for this position may be required to obtain and maintain a government security clearance.

Connect With Draper for Future Opportunities! If you don't find the right posting in our Career Opportunities, you may submit your resume for future consideration.

Job Location - City:

Cambridge

Job Location - State:

Massachusetts

Job Location - Postal Code:

02139-3563

Our work is very important to us, but so is our life outside of work. Draper supports many programs to improve work-life balance including workplace flexibility, employee clubs ranging from photography to yoga, health and finance workshops, off site social events and discounts to local museums and cultural activities. If this specific job opportunity and the chance to work at a nationally renowned R&D innovation company appeals to you, apply now www.draper.com/careers.

Draper is committed to creating an inclusive environment. We understand the value of inclusivity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, or genetic information. Draper is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@draper.com.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Senior Social Media Specialist, Draper

Welcome to a fantastic opportunity at Draper as a Senior Social Media Specialist! Located in the heart of Cambridge, MA, Draper is a pioneering nonprofit R&D company with a mission as noble as it is ambitious. Our team of over 2,000 dedicated professionals tackles pressing national challenges, driving innovations that impact everything from military defense to biomedical engineering. As the Senior Social Media Specialist, you'll play a key role in shaping Draper’s digital presence. Your creative spirit will thrive here as you develop and manage visually engaging content across all our digital communications—think everything from eye-catching videos to compelling animations. Teaming up with business leaders, you'll help elevate Draper’s brand and spread the word on our impactful events and achievements. You'll manage our content calendar to ensure timely and quality posts across platforms like Instagram, LinkedIn, and Facebook while also diving into analytics to measure and enhance our digital impact. Your collaboration with both internal teams and external web developers will make our messaging consistent and strong. We’re looking for someone with a flair for creativity, a good grasp on translating complex ideas into compelling narratives, and the ability to work independently in a fast-paced environment. If you have a passion for storytelling and a knack for social media, you could be the ideal candidate to help us connect with our audience and promote our groundbreaking work. Ready to help shape the future? Join us at Draper and make your mark!

Frequently Asked Questions (FAQs) for Senior Social Media Specialist Role at Draper

What are the main responsibilities of a Senior Social Media Specialist at Draper?

The Senior Social Media Specialist at Draper is responsible for creating visually engaging content, managing social media content streams, collaborating with various teams, and analyzing digital impact. Your role includes scheduling and publishing content, designing social media assets, developing mobile video content, and utilizing tools like Google Analytics to optimize business development through digital channels.