Digital Marketing Technology Coordinator

As a Digital Marketing Technology Coordinator at Designit, your main responsibilities will include acting as a liaison between the marketing team, development teams, and external partners, focusing on the planning, execution, and compliance of ad tech initiatives. You'll work on implementing pixel tracking technologies, ensuring these comply with privacy laws and regulations. Additionally, you'll document and translate business requirements into technical specifications, monitor compliance with privacy regulations, and oversee the execution of ad tech changes and tests.

To qualify for the Digital Marketing Technology Coordinator role at Designit, candidates should have a Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or a related field. The position also requires 1-3 years of relevant experience in ad operations, digital marketing, or web analytics. Familiarity with HTML, JavaScript, and tools such as Tealium Tag Manager is essential, along with experience in managing analytics or development projects. Preferred qualifications include experience in dynamic pixel implementations and knowledge of privacy regulations.

The Digital Marketing Technology Coordinator at Designit ensures compliance with privacy laws by working closely with the legal and privacy teams to review all ad tech implementations. This includes adhering to regulations such as GDPR and CCPA. Continuous monitoring of compliance is a significant part of the role, involving regular assessments to ensure that all advertising technologies are implemented in line with the established legal standards.

As a Digital Marketing Technology Coordinator at Designit, you will manage various projects focused on ad tech initiatives, including implementing pixel tracking across multiple web pages, optimizing ad placements, and coordinating vendor interactions for successful execution of technologies like LiveRamp and Enhanced Conversion. Managing these projects will involve translating business needs into actionable tasks and ensuring their timely delivery while maintaining a high-quality standard.

A Digital Marketing Technology Coordinator at Designit should have familiarity with tag management systems like Tealium Tag Manager, as well as knowledge of HTML and JavaScript for implementing web tracking technologies. Additionally, experience with tools related to ad tech, such as LiveRamp, Enhanced Conversion, and CAPI, will be highly advantageous in performing job duties effectively.

When preparing to answer this question, focus on specific examples from your previous roles where you implemented ad technology solutions. Highlight how you collaborated with cross-functional teams, your role in ensuring compliance with privacy regulations, and the outcomes of these implementations. Tailor your response to reflect an understanding of tools like Tealium and concepts such as dynamic pixel implementations.

In your answer, emphasize your knowledge of GDPR and CCPA, referencing specific steps you've taken in past projects to ensure compliance. Discuss how you collaborate with legal and privacy teams, and detail your process for monitoring ongoing compliance throughout the lifecycle of a project.

When answering, explain your systematic approach to identifying and resolving pixel tracking issues. Mention how you would analyze web pages and use tools to assess why pixels are not firing. Include examples of how you've successfully resolved such issues in previous roles.

Share your methods for project management, such as using tools to track progress and prioritize tasks. Discuss how you assess the urgency and impact of projects to allocate your time effectively, ensuring you're able to meet deadlines without compromising quality.

Provide a specific example of an ad tech initiative you've managed, detailing your objectives, the steps you took, and the results achieved. Highlight your skills in project management, team collaboration, and how you measured success through defined metrics.

Discuss your knowledge of the challenges posed by a Cookieless environment, such as difficulties in attribution and tracking user behavior. Explain strategies you might implement to adapt to such changes, including the use of first-party data and privacy-compliant tracking techniques.

In your response, stress the importance of maintaining clear documentation for ad tech implementations. Discuss your approach to documenting specifications, updates, and compliance measures, and how you ensure this information is accessible to relevant stakeholders.

Emphasize the critical role data analysis plays in understanding campaign performance and optimizing ad tech initiatives. Share examples of how you've utilized data to inform decisions, define success metrics, and improve future ad strategies.

Discuss your methods for keeping current with digital marketing trends, such as following industry blogs, participating in webinars, or being part of professional networks. Highlight how this ongoing education influences your work as a Digital Marketing Technology Coordinator.

Share any experience you have collaborating with external vendors to implement ad tech solutions. Discuss how you established effective communication, negotiated terms, and ensured that implementations met business requirements and timelines.