Digital Marketing Manager

**Considering candidates in San Mateo, Santa Barbara, or US-based remote**

We are seeking a motivated and experienced Digital Marketing Manager to join our collaborative team full time. This is a fully remote role. You will be responsible for managing our Meta ads for Evidation as well as standing up new paid growth channels. The successful candidate will have extensive knowledge in the marketing growth space, especially Meta & Google and can work cross functionally with a variety of departments. You'll be reporting to the Manager of User Acquisition.

RESPONSIBILITIES

• Create and execute a strong performance marketing strategy and execution plan
• Hands-on management and optimization of paid social, search, and other digital channel marketing campaigns to drive high-quality members
• Manage budgets and ensure successful planning, execution and optimization of digital channels to drive strong ROI and efficient CAC
• Identify and test new channels to continue to meet and exceed established metrics and scale growth initiatives
• Work closely with management to present results, communicate on performance, and share funnel conversation improvement ideas
• Work cross-functionally with Creative to develop assets to test new ad copy, creative, and landing pages to improve performance; be able to lead the development of ad creative as needed
• Partner with the marketing analytics team to build reporting capabilities
• Partner with Product and Engineering to prioritize initiatives that drive conversion improvements

QUALIFICATIONS

Minimum Qualifications:

• 5+ years of experience building and executing effective multi-channel direct response marketing strategies
• Expert in the key social and display platforms such as Facebook, Adwords, etc.
• Exceptional quantitative and problem solving skills. Confident digging into data and deep familiarity with growth KPIs including CAC, LTV, ROAS
• Proficiency in Google Analytics. Ability to gain insights and drive decisions
• Highly organized and detail oriented
• Strong communicators that can efficiently communicate learnings and insights to drive improvements

Preferred Qualifications:

• Programmatic and native advertising experience
• SQL+Tableau/data visualization
• Experience with design/graphics editing tools (e.g. Photoshop or Figma)
• Experience with multi-touch attribution models

ABOUT EVIDATION

Evidation creates new ways to measure and improve health in everyday life. Built upon a foundation of user privacy and control over permissioned health data, Evidation's consumer platform is trusted by millions of individuals—generating data with unprecedented speed, scale, and rigor. We partner with leading healthcare companies to understand health and disease outside the clinic walls. Evidation is working to bring people individualized, proactive, and accessible healthcare—faster. Founded in 2012, Evidation is headquartered in California with employees working from around the globe.

OUR VALUES

• Put individuals first
• Challenge each other and state your good intent
• Go fast while maintaining quality and integrity
• Work to win together

OUR BENEFITS & PERKS

• Competitive salary + performance bonus + equity
• Medical, dental, and vision benefits with generous company contribution
• Company-provided life and disability insurance
• 401(k) with company contribution
• Wellness and wearable device reimbursements, mental health benefits, wellness programs
• Employee advisory committee focused around diversity, equity, inclusion, and belongingness
• Distributed teams and flexible work hours
• Take time when you need it: 13 paid company holidays + flexible time off
• Paid parental leave
• Mobile phone, home internet, and home office furniture reimbursements
• Apple laptop and your choice of monitor + noise cancelling headphones
• LinkedIn Learning and other professional growth opportunities

EVIDATION HEALTH VALUES DIVERSITY AND IS COMMITTED TO EQUAL OPPORTUNITY FOR ALL PERSONS WITHOUT REGARD TO RACE, COLOR, CREED, RELIGION, MARITAL STATUS, AGE, NATIONAL ORIGIN OR ANCESTRY, POLITICAL ACTIVITY OR AFFILIATION, PHYSICAL OR MENTAL DISABILITY, MEDICAL CONDITION INCLUDING GENETIC CHARACTERISTICS, MARITAL STATUS, SEXUAL ORIENTATION, GENDER IDENTITY, SEX OR GENDER.

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